Jump to content

Ford to ramp up Lincoln rollout in China in bid to catch rivals


Recommended Posts

Sources familiar with Fords production plans told Reuters the automaker now expects to begin building the new Lincoln Aviator in China in late 2019 or early 2020, along with replacements for the MKC compact crossover and the MKZ midsize sedan, followed in 2021 by the all-new Nautilus, which replaces the Lincoln MKX crossover.

 

https://www.reuters.com/article/us-ford-motor-china/ford-to-ramp-up-lincoln-rollout-in-china-in-bid-to-catch-rivals-sources-idUSKBN1HJ003

Link to comment
Share on other sites

Makes a lot of sense to me.

 

This will allow them to either lower the MSRP for the vehicles, meaning increased sales, or maintain current pricing and make more profit on each unit sold, by not having to pay to import them. I think we'll see it somewhere in between - lowering MSRP and getting more profit.

 

This will also free up US capacity for US production.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...