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Gm to stop reporting monthly sales


fordtech1

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Tesla was first major automaker to do quarterly media reporting of car deliveries in the U.S. GM's doing it starting today (April 3).

 

Ford is probably going to join the other two U.S. automakers and abandon monthly sales reports to the media too. Ford sales manager Mark LaNeve told Bloomberg "Their [GM's] comment that there’s a lot of volatility in month-to-month sales, I believe there is some validity to that. So we’re going to assess it and take a look." https://www.bloomberg.com/news/articles/2018-04-03/gm-ends-monthly-sales-reports-goes-quarterly-for-data-quality

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Partly because of all the screaming whenever sales are down as little as .01 percent.

 

Headlines or click bait will say "Ford sales plunged 1 percent" and comments fill with "they are dying, bring back the Panthers"

Edited by 630land
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I, for one, look forward to the numbers every month.

 

I do too but I don't like the short term fluctuations either. First thing I think when something is either up or down a lot is was there something going on in the previous year that skewed the results? This won't fix that completely but it will help a lot.

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Partly because of all the screaming whenever sales are down as little as .01 percent.

 

Headlines or click bait will say "Ford sales plunged 1 percent" and comments fill with "they are dying, bring back the Panthers"

 

That's an awesome comment! :)

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All it's going to do is hide whether GM's most recent fire sale did any good.

 

The people who need monthly sales data within GM such as sales and marketing managers will still have access to it. Also, GM will still provide the U.S. Federal Reserve, industry associations ,and government agencies across the globe with monthly data too.

 

GM simply isn't going to report vehicle deliveries to the media every month. There's no reason they or any other automaker should.

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GM simply isn't going to report vehicle deliveries to the media every month. There's no reason they or any other automaker should.

 

So how did it get started then? There had to some impetus for the automakers report it monthly.

 

If anything to me, it sounds more like a marketing/advertising thing then any thing else

 

Hey our new Betchfart CUV is up 100% this month in sales-when it was just released the month before that.

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So how did it get started then? There had to some impetus for the automakers report it monthly.

 

If anything to me, it sounds more like a marketing/advertising thing then any thing else

 

Hey our new Betchfart CUV is up 100% this month in sales-when it was just released the month before that.

its been a tradition in the auto industry forever. No idea why it started. Probably some pissing contest among the big 3 back in the day.
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its been a tradition in the auto industry forever. No idea why it started. Probably some pissing contest among the big 3 back in the day.

 

That's correct fuzzymoomoo sir. The tradition started in the 1920s when Alfred Sloan of GM and his subordinates started reporting sales and inventory every 10 days. At the time the lack of good sales data "nearly caused G.M. to collapse" according to New York Times. Other automakers soon followed GM's lead.

 

The practice of automakers reporting sales every 10 days continued for over 60 years. In 1990, Chrysler Corporation decided to no longer report sales every 10 days, but on a monthly basis instead. Chrysler said "it would stop publicly reporting its 10-day sales not only because of the cost and trouble of tabulating the numbers, but also because they exaggerate Japanese auto makers' gains in the American market." https://www.nytimes.com/1990/12/01/business/10-day-sales-chrysler-won-t-tell.html

 

As with GM in the 1920s, the other automakers soon followed Chrysler in doing monthly sales reporting. Tesla started the practice of quarterly sales reporting for the media, and now GM is doing so too. It won't be long until other automakers join the quarterly sales reporting club.

Edited by rperez817
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