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WTF happened....


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131 replies to this topic

#1 OFFLINE   kyle

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Posted 11 March 2018 - 07:38 AM

So I've seen comment after comment indicate Fields cancelled this and that.....but I really never saw anything in Automotive News or WSJ and I'm wondering where you guys are getting this info?  Every downturn is being blamed on Fields and I'm not sure I entirely buy into this. 

 

The guy was no idiot and knows that fresh product sells better with less incentives so how did they get to where they are now? 

 

With China being starved for products and the lack of investment in this market and others for new products is just crazy. And when they do roll something out, it is so damn hard to see any noticeable differences.  

My issue is more around the fact that the board, including Bill Ford, would certainly be aware of all these decisions and maybe even sign off on some of this stuff. 

 

I'm a Ford guy thru and thru but keep my eyes pretty wide open but this makes me ask....WTF happened?


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#2 OFFLINE   ice-capades

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Posted 11 March 2018 - 09:47 AM

So I've seen comment after comment indicate Fields cancelled this and that.....but I really never saw anything in Automotive News or WSJ and I'm wondering where you guys are getting this info?  Every downturn is being blamed on Fields and I'm not sure I entirely buy into this. 

 

The guy was no idiot and knows that fresh product sells better with less incentives so how did they get to where they are now? 

 

With China being starved for products and the lack of investment in this market and others for new products is just crazy. And when they do roll something out, it is so damn hard to see any noticeable differences.  

My issue is more around the fact that the board, including Bill Ford, would certainly be aware of all these decisions and maybe even sign off on some of this stuff. 

 

I'm a Ford guy thru and thru but keep my eyes pretty wide open but this makes me ask....WTF happened?

 

Alan Mulally set the standard. Afterwards, Mark Fields and company thought they knew better and went back to the old practice of protecting their own turf, etc. Unfortunately, Ford management never learns the lesson about continuous product development.  


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#3 OFFLINE   J-150

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Posted 11 March 2018 - 09:57 AM

So I've seen comment after comment indicate Fields cancelled this and that.....but I really never saw anything in Automotive News or WSJ and I'm wondering where you guys are getting this info?  Every downturn is being blamed on Fields and I'm not sure I entirely buy into this. 
 
The guy was no idiot and knows that fresh product sells better with less incentives so how did they get to where they are now? 
 
With China being starved for products and the lack of investment in this market and others for new products is just crazy. And when they do roll something out, it is so damn hard to see any noticeable differences.  
My issue is more around the fact that the board, including Bill Ford, would certainly be aware of all these decisions and maybe even sign off on some of this stuff. 
 
I'm a Ford guy thru and thru but keep my eyes pretty wide open but this makes me ask....WTF happened?


Agreed. The Board is powerful and signs off on major decisions. Fields is the fall guy.
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#4 OFFLINE   akirby

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Posted 11 March 2018 - 10:05 AM

So I've seen comment after comment indicate Fields cancelled this and that.....but I really never saw anything in Automotive News or WSJ and I'm wondering where you guys are getting this info?  Every downturn is being blamed on Fields and I'm not sure I entirely buy into this. 
 
The guy was no idiot and knows that fresh product sells better with less incentives so how did they get to where they are now? 
 
With China being starved for products and the lack of investment in this market and others for new products is just crazy. And when they do roll something out, it is so damn hard to see any noticeable differences.  
My issue is more around the fact that the board, including Bill Ford, would certainly be aware of all these decisions and maybe even sign off on some of this stuff. 
 
I'm a Ford guy thru and thru but keep my eyes pretty wide open but this makes me ask....WTF happened?


There were inside confirmations of many new projects being cancelled, delayed or put on hold. Fields was cutting costs and hoarding cash because a major downturn in the market was forecast. Had the market actually tanked as projected Fields would have probably been congratulated, but that downturn never happened and Ford got caught with stale products and that affected sales and the stock price. He also did some things with partners that the board didn’t like.

The biggest clue was the CD6 program - the first thing Hackett did was restart those projects and accelerate them.

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#5 OFFLINE   kyle

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Posted 11 March 2018 - 10:34 AM

There were inside confirmations of many new projects being cancelled, delayed or put on hold. Fields was cutting costs and hoarding cash because a major downturn in the market was forecast. Had the market actually tanked as projected Fields would have probably been congratulated, but that downturn never happened and Ford got caught with stale products and that affected sales and the stock price. He also did some things with partners that the board didn’t like.

The biggest clue was the CD6 program - the first thing Hackett did was restart those projects and accelerate them.

 

 

Well that may explain the US market---but what about China? I never saw any forecasts for a downturn in the market until 2017/18. 



#6 OFFLINE   akirby

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Posted 11 March 2018 - 11:06 AM

No idea about China unless Fields was also cutting investments there.

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#7 OFFLINE   mackinaw

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Posted 11 March 2018 - 11:44 AM

 

 

Well that may explain the US market---but what about China? I never saw any forecasts for a downturn in the market until 2017/18. 

 

 

Good article on Ford's China problems here:

 

https://www.freep.co...hina/341385002/



#8 OFFLINE   2b2

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Posted 11 March 2018 - 04:19 PM

There were inside confirmations of many new projects being cancelled, delayed or put on hold... ...cutting costs and hoarding cash because a major downturn in the market was forecast. Had the market actually tanked as projected Fields would have probably been congratulated, but that downturn never happened and Ford got caught with stale products and that affected sales and the stock price...

The biggest clue was the CD6 program - the first thing Hackett did was restart those projects and accelerate them.

I have no problem with the idea that DURING Field's tenure decisions were based on pessimism - whoEVER

'architected' that general path

but

I've seen NO indications that Hatchett has does ANYthing except confuse the public&fans...

...would greatly appreciate Links for him "re-starting" cD6, esp!


Edited by 2b2, 11 March 2018 - 04:21 PM.

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#9 OFFLINE   jpd80

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Posted 11 March 2018 - 05:13 PM

 

 

Well that may explain the US market---but what about China? I never saw any forecasts for a downturn in the market until 2017/18. 

China has introduced a requirement that selling vehicles there has to include at least 10% as EVs,

hence the hurried JV with Zyote and development of 40 new EVs over the next few years, most of them

will be for Chinese domestic market so that Ford can keep selling ICEs there after 2019.

 

The issue with china is that Ford's products are now looking stale, past their use by dates but that

was also coupled with less selling days in February thanks to later Chinese new year  holidays.

 

Ford's vehicles sizes now seem to be slightly out of line with the longer roomier vehicles form competitors,

I thnk this is making it harder for Ford to compete but should start improving by years end.


Edited by jpd80, 11 March 2018 - 05:17 PM.


#10 OFFLINE   akirby

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Posted 11 March 2018 - 05:31 PM

I have no problem with the idea that DURING Field's tenure decisions were based on pessimism - whoEVER
'architected' that general path
but
I've seen NO indications that Hatchett has does ANYthing except confuse the public&fans...
...would greatly appreciate Links for him "re-starting" cD6, esp!


No links and nothing public - just insider info that was posted a few months ago.
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#11 OFFLINE   jpd80

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Posted 11 March 2018 - 06:47 PM

Mr Hackett, the great communicator

#12 OFFLINE   akirby

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Posted 11 March 2018 - 08:05 PM

I don’t know why you guys are so hung up on what Hackett says or doesn’t say. It’s not going to sell more vehicles.
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#13 ONLINE   fuzzymoomoo

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Posted 11 March 2018 - 08:43 PM

I dont know why you guys are so hung up on what Hackett says or doesnt say. Its not going to sell more vehicles.

because everyone from employees to investors have wanted answers from the guy and hes given us nothing
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#14 OFFLINE   Bob Rosadini

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Posted 11 March 2018 - 09:30 PM

Mr Hackett, the great communicator

At least in his mind!

 

I don’t know why you guys are so hung up on what Hackett says or doesn’t say. It’s not going to sell more vehicles.

No argument that most consumers are not paying attention to what Hackett says-but doesn't all the press associated with his failure to convince the "street" ultimately trickle down to the public?? "Is Ford on a roll?" Don't think that is the perception.

 

because everyone from employees to investors have wanted answers from the guy and hes given us nothing

Amen.  I get multiple Seeking Alpha posts everyday and usually he takes a hit for not taking a position-other than "Silicon speak"

Compare him to Mullaly's first year performance and how he was viewed by the press and I think the public in general.


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#15 OFFLINE   akirby

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Posted 11 March 2018 - 10:10 PM

“The street” doesn’t buy cars and car buyers don’t care what “the street” says about a mfr.

I don’t remember Mulally saying anything about new products or platforms.

I understand he’s not impressing anyone but I honestly don’t see where that really matters much at this point in time. It would be different if Ford was on the verge of bankruptcy but they’re not - far from it in fact. What matters is he gets the new products and platforms rebooted and going full speed ahead.
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#16 OFFLINE   jpd80

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Posted 11 March 2018 - 11:55 PM

No one is expecting Hackett to bullet list every new product that's coming and you're right, Mulally didn't either...

 Mulally took investors and the media on a journey and keep them spellbound by his charm and charisma,

he kept them fed on the basics,

- Right size the business to true market volume

- Eliminate what appear to be duplication of product

- Focus on best in class fuel economy

- Deliver affordable quality vehicles.

 

In contrast, Hackett began to tell Adam Jonas from Morgan Stanley that his plan had six key points

but when pressed, he was not able to share those six key points and after nine months in the chair

we still know precious little about how Hackett is changing Ford....

 

And we also have little if any color on why 2018 will be  a "bad year" as Hackett officially described it...


Edited by jpd80, 12 March 2018 - 12:10 AM.

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#17 OFFLINE   kyle

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Posted 12 March 2018 - 06:20 AM

 

 

Good article on Ford's China problems here:

 

https://www.freep.co...hina/341385002/

 

 

Thanks....



#18 OFFLINE   fordmantpw

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Posted 12 March 2018 - 06:22 AM

No one is expecting Hackett to bullet list every new product that's coming and you're right, Mulally didn't either...

 Mulally took investors and the media on a journey and keep them spellbound by his charm and charisma,

he kept them fed on the basics,

- Right size the business to true market volume

- Eliminate what appear to be duplication of product

- Focus on best in class fuel economy

- Deliver affordable quality vehicles.

 

In contrast, Hackett began to tell Adam Jonas from Morgan Stanley that his plan had six key points

but when pressed, he was not able to share those six key points and after nine months in the chair

we still know precious little about how Hackett is changing Ford....

 

And we also have little if any color on why 2018 will be  a "bad year" as Hackett officially described it...

 

If you don't know why 2018 is going to be a bad year for Ford, then you haven't been paying attention.


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#19 OFFLINE   kyle

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Posted 12 March 2018 - 06:32 AM

No one is expecting Hackett to bullet list every new product that's coming and you're right, Mulally didn't either...

 Mulally took investors and the media on a journey and keep them spellbound by his charm and charisma,

he kept them fed on the basics,

- Right size the business to true market volume

- Eliminate what appear to be duplication of product

- Focus on best in class fuel economy

- Deliver affordable quality vehicles.

 

In contrast, Hackett began to tell Adam Jonas from Morgan Stanley that his plan had six key points

but when pressed, he was not able to share those six key points and after nine months in the chair

we still know precious little about how Hackett is changing Ford....

 

And we also have little if any color on why 2018 will be  a "bad year" as Hackett officially described it...

 

 

Well one of the points of his plan is "get in shape, lose some weight, run a 10k or some bullshit like that".....the guy has said nothing to reassure the market, the company or the public that he can turn things around quickly-IMO....and now every time you hear one of their executives talk they are using the same phrase about "getting in shape, or whatever it is." 

 

This industry is about winners and losers and the cool thing is that your vunerabilities/strengths are shown in results. 


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#20 OFFLINE   akirby

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Posted 12 March 2018 - 08:36 AM

 

If you don't know why 2018 is going to be a bad year for Ford, then you haven't been paying attention.

 

And I'm not convinced it will be a "bad" year necessarily.   They probably won't make as much profit as last year but if they still make $3B - 4B  I'd consider that at least an OK year considering the current products.


Edited by akirby, 12 March 2018 - 08:48 AM.

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