Jump to content

Custom Search





Coming Up Next:
Lincoln Aviator


Welcome to Blue Oval Forums


Sign In  Log in with Facebook

Create Account
Welcome to Blue Oval Forums.  You must first register to create topics and post replies. Registration is a quick and easy process and only takes a minute.  Be apart of Blue Oval Forums by signing in or creating an account.
  • Start new topics and reply to others
  • Subscribe to topics and forums to get email updates
  • Get your own profile page and make new friends
  • Send personal messages to other members
  • Create a photo album and post images
  • Use the Shout feature and more. . .
Click here to create an account now.
 
Guest Message by DevFuse

Photo
* * * - - 2 votes

Why is it taking so long for the Bronco to come out?


  • Please log in to reply
234 replies to this topic

#1 OFFLINE   probowler

probowler

    Blue Oval Member

  • Blue Oval Member
  • PipPip
  • 1,142 posts
  • Joined 12-December 10
  • Region:U.S. Pacific Coast
  • Location:Alaska
  • Current Vehicle:1996 Bronco 2008 Escape

Posted 07 November 2017 - 04:21 PM

It feels like it's been ages since Bronco Power Point Hype.... And ford put up those generic Bronco /ranger coming soon landing pages....

How are they so unprepared and behind the times here? Gas is cheap... SUVs and utilities are killing it....

And I'm over here driving a 2008 Ford Escape wondering how long it will take to reach 200k. Im ready for a new truck; on the bright side I guess I have more time to save up

I guess it hasn't even been a year yet, but I still hoped to hear)see something. It almost seems like they waited until January 5th to start working on it, and all they had to show for it at the Detroit Auto show was that stupid power point.

ssbronc.jpgS5030380-1.jpg

1996 Ford Bronco XLT

1992 Chevy Camaro RS








Lose this advertisement by becoming a member. Click here to create a free account.


#2 OFFLINE   fuzzymoomoo

fuzzymoomoo

    Blue Oval Enthusiast

  • Blue Oval Member
  • PipPipPip
  • 5,981 posts
  • Joined 18-February 14
  • Region:Decline
  • Location:Southeast Michigan
  • Current Vehicle:2008 Focus, 2015 Focus

Posted 07 November 2017 - 04:29 PM

Because moving at a snails pace is too fast for Ford

What? What happened?


#3 OFFLINE   630land

630land

    Member

  • Blue Oval Member
  • PipPipPip
  • 4,316 posts
  • Joined 17-November 02
  • Region:U.S. Great Lakes
  • Location:DuPage Co. IL
  • Current Vehicle:Focus Hatch

Posted 07 November 2017 - 05:20 PM

The 1994 Mustang seemed to be "coming" for a decade, well maybe it did? It did finally arrive a few months earlier than expected, 12/4/93, instead of spring 94.

But they should not announce so far in advance, buyers get sick of waiting and move to other makes.

Edited by 630land, 07 November 2017 - 05:21 PM.


#4 OFFLINE   2b2

2b2

    Mercury C557 wannabee

  • Blue Oval Member
  • PipPipPip
  • 2,867 posts
  • Joined 21-August 04
  • Region:Decline
  • Location:NNW of Atlantis (Reno)
  • Current Vehicle:econobox

Posted 07 November 2017 - 06:50 PM



...I guess it hasn't even been a year yet, but I still hoped to hear)see something. It almost seems like they waited until January 5th to start working on it, and all they had to show for it at the Detroit Auto show was that stupid power point.

I seem to remember a reliable poster recently saying that basically they have NOT started Yet** & that the basic styling keeps failing to get approval

 

** I assume that SOME of the Ranger's engineering will carry-over - at least the Raptorette's version


It’s not a journey. Every journey ends, but we go on. The world turns and we turn with it. Plans disappear. Dreams take over. Yet wherever I go, there you are. My luck, my fate, my fortune. MERCURY. It's inevitable.
Posted Image

MMXX


#5 OFFLINE   blksn8k2

blksn8k2

    Blue Oval Member

  • Blue Oval Member
  • PipPip
  • 1,642 posts
  • Joined 22-March 06

Posted 07 November 2017 - 07:06 PM

If the Ranger and Bronco turn out to be nothing more than slightly warmed over versions of the ROW Ranger and Everest then I would consider the time it has taken to bring them to market a major embarrassment for Ford. Assuming all that is true and if they could not move the Focus out of MAP any sooner than May of next year then they should have found another plant to build the Ranger and Bronco.

 

Not that it would have been my first choice, but they started building a new plant in Mexico for Focus production that has since been abandoned and if not for outside influences they could have just finished that plant and put the new trucks in there instead of farting around with MAP for another year or two...


My current rides:
07 Sport Trac Limited 4x4 V8
99 Mustang Cobra (Roush Body Kit)
75 Bronco (393 Windsor, NV3550 5-speed)
70 Mustang Mach 1 (428 CJ, 4-speed)
68 Cougar (390 GT, C6)
67 Ranchero (460, C6, Pro Street)


"Government is like a baby: An alimentary canal with a big appetite at one end and no sense of responsibility at the other."

- Ronald Reagan

#6 OFFLINE   Anthony

Anthony

    Voice of reason

  • Moderator
  • 5,260 posts
  • Joined 08-May 01
  • Region:U.S. Northeast
  • Location:CT
  • Current Vehicle:2014 Focus Hatch

Posted 07 November 2017 - 07:11 PM

This is why you dont announce products years in advance. There is no good reason they could not have waited until this years auto show season.

Edited by Anthony, 07 November 2017 - 07:12 PM.

  • 2b2 and fuzzymoomoo like this

#7 OFFLINE   probowler

probowler

    Blue Oval Member

  • Blue Oval Member
  • PipPip
  • 1,142 posts
  • Joined 12-December 10
  • Region:U.S. Pacific Coast
  • Location:Alaska
  • Current Vehicle:1996 Bronco 2008 Escape

Posted 07 November 2017 - 07:12 PM

I guess one could hope that it was taking this long because they were designing a truly groundbreaking, ruggedly tested, and unstoppable 4x4 worthy of the zombie apocalypse...


But that just keeps seemingly less and less likely

ssbronc.jpgS5030380-1.jpg

1996 Ford Bronco XLT

1992 Chevy Camaro RS


#8 OFFLINE   fuzzymoomoo

fuzzymoomoo

    Blue Oval Enthusiast

  • Blue Oval Member
  • PipPipPip
  • 5,981 posts
  • Joined 18-February 14
  • Region:Decline
  • Location:Southeast Michigan
  • Current Vehicle:2008 Focus, 2015 Focus

Posted 07 November 2017 - 07:15 PM

If the Ranger and Bronco turn out to be nothing more than slightly warmed over versions of the ROW Ranger and Everest then I would consider the time it has taken to bring them to market a major embarrassment for Ford. Assuming all that is true and if they could not move the Focus out of MAP any sooner than May of next year then they should have found another plant to build the Ranger and Bronco.

I would argue it already is.
 

Not that it would have been my first choice, but they started building a new plant in Mexico for Focus production that has since been abandoned and if not for outside influences they could have just finished that plant and put the new trucks in there instead of farting around with MAP for the last 3 years...

FYFY
  • jpd80 and 2b2 like this

What? What happened?


#9 OFFLINE   fuzzymoomoo

fuzzymoomoo

    Blue Oval Enthusiast

  • Blue Oval Member
  • PipPipPip
  • 5,981 posts
  • Joined 18-February 14
  • Region:Decline
  • Location:Southeast Michigan
  • Current Vehicle:2008 Focus, 2015 Focus

Posted 07 November 2017 - 07:17 PM

I guess one could hope that it was taking this long because they were designing a truly groundbreaking, ruggedly tested, and unstoppable 4x4 worthy of the zombie apocalypse...


But that just keeps seemingly less and less likely

yeah it sure seems like you can prepare to be disappointed bigly

What? What happened?


#10 OFFLINE   fuzzymoomoo

fuzzymoomoo

    Blue Oval Enthusiast

  • Blue Oval Member
  • PipPipPip
  • 5,981 posts
  • Joined 18-February 14
  • Region:Decline
  • Location:Southeast Michigan
  • Current Vehicle:2008 Focus, 2015 Focus

Posted 07 November 2017 - 07:23 PM

This is why you dont announce products years in advance. There is no good reason they could not have waited until this years auto show season.

they did it to appease the plant workers. Some good that did....

What? What happened?


#11 OFFLINE   silvrsvt

silvrsvt

    Bite my Shiny metal ass!

  • Moderator
  • 17,922 posts
  • Joined 03-October 02
  • Region:U.S. Northeast
  • Location:New Jersey
  • Current Vehicle:2017 Escape SE AWD/2013 Taurus SHO

Posted 07 November 2017 - 07:40 PM

I think the issue is expectations vs reality-

Ford only put up the Ranger/Bronco pages in January of this year...barely 11 months ago

There where rumors prior to that..but they where just rumors.

I expect the Ranger to be launched before end of next year-18 months after announcement. Should they have waited? Maybe...it been pointed out that it seems like Fords management has completely dropped the ball with product launches/updates since Mullally left, but Im starting to wonder if the old Ford silos where starting form again at the end of his tenure.

Could it been launched sooner? Maybe...but giving up on a major market segment to pursue one that may or may not pan out wasnt an option for Ford management Im assuming.
  • MY93SHO likes this

"Hell, there are no rules here-- we're trying to accomplish something."
Thomas A. Edison


Ford Products owned though the years:
1986 Escort GT Race Red
1998 Mustang GT Dark Green Satin
2002 SVT Focus Satin Silver
2006 Mustang GT Tungsten Grey

2010 Escape XLT AWD Sport Blue
2013 Taurus SHO Ruby Red

2017 Escape SE AWD Platinum White

Future Fords:
2021 Bronco

20xx Mustang GT350 or the like

 

199923.png
 
photo-thumb-15254.jpg


#12 OFFLINE   blksn8k2

blksn8k2

    Blue Oval Member

  • Blue Oval Member
  • PipPip
  • 1,642 posts
  • Joined 22-March 06

Posted 07 November 2017 - 07:41 PM

And I'm over here driving a 2008 Ford Escape wondering how long it will take to reach 200k. Im ready for a new truck; on the bright side I guess I have more time to save up.

 

And I'm in the same boat with my '07 Sport Trac. The band-aides are starting to wear a bit thin.


My current rides:
07 Sport Trac Limited 4x4 V8
99 Mustang Cobra (Roush Body Kit)
75 Bronco (393 Windsor, NV3550 5-speed)
70 Mustang Mach 1 (428 CJ, 4-speed)
68 Cougar (390 GT, C6)
67 Ranchero (460, C6, Pro Street)


"Government is like a baby: An alimentary canal with a big appetite at one end and no sense of responsibility at the other."

- Ronald Reagan

#13 OFFLINE   rmc523

rmc523

    Blue Oval Fanatic

  • Blue Oval Member
  • PipPipPipPipPip
  • 19,055 posts
  • Joined 07-July 07
  • Location:Ft. Lauderdale, FL
  • Current Vehicle:2009 Flex Limited w/ AWD

Posted 07 November 2017 - 08:29 PM

This is why you dont announce products years in advance. There is no good reason they could not have waited until this years auto show season.

 

Last year's show season was so poorly handled, it's not even funny.  And although it seems like the immediate go-to reason, we can't blame it on Fields' move to push back product development.  That was a factor, but it's not as if they didn't have anything to announce at NAIAS - 2018 Expedition, F-150, and Mustang all had to be launched.  But instead of showing any combination of those at NAIAS, they inexplicably showed F-150 at its own thing a day before NAIAS, Expedition at its own disastrous thing randomly, and then showed Mustang one day with no event at all after the shows.

 

That left NAIAS with nothing to launch, so they had to do something to avoid the complete dud that was yet another "mobility" presentation that nobody cares about, so out came the terrible powerpoint slides with "RANGER AND BRONCO COMINGGGGGGG!!!!!!!!!!!!!!!!!"


  • probowler likes this

Car of the Day:

 

2018 Lincoln Navigator L Black Label

 

k2NSDNS.jpg


#14 OFFLINE   blksn8k2

blksn8k2

    Blue Oval Member

  • Blue Oval Member
  • PipPip
  • 1,642 posts
  • Joined 22-March 06

Posted 07 November 2017 - 09:35 PM

I can sort of understand the delay with the Bronco, assuming it truly is an all new body and not just an updated Everest. However, most of the underpinnings should have been fairly quick seeing as how it is supposedly using the same platform.

 

The Ranger, on the other hand, is mind boggling when you consider that the same basic truck has been on the world market since 2011 and it seems more and more likely that whatever we are eventually going to get is not going to be significantly different. 

 

The real issue in my mind is manufacturing capacity, or more precisely, the inability (unwillingness?) to commit manufacturing capacity to products that would seem to be in demand.

 

"He who hesitates is lost"


My current rides:
07 Sport Trac Limited 4x4 V8
99 Mustang Cobra (Roush Body Kit)
75 Bronco (393 Windsor, NV3550 5-speed)
70 Mustang Mach 1 (428 CJ, 4-speed)
68 Cougar (390 GT, C6)
67 Ranchero (460, C6, Pro Street)


"Government is like a baby: An alimentary canal with a big appetite at one end and no sense of responsibility at the other."

- Ronald Reagan

#15 OFFLINE   Bob Rosadini

Bob Rosadini

    Member

  • Blue Oval Member
  • PipPipPip
  • 2,522 posts
  • Joined 15-October 99

Posted 07 November 2017 - 09:52 PM

Well as a biased EB owner-and my two sons each have one- we are enjoying the run up in value-not that we would consider cashing in- but the marketing hype associated with the EB grows.  One of them just sent me a photo of an EB in some yuppie clothing catalog the daughter in law got today.  For sure they seem to be the hot marketing image the Madison Avenue types like today.  Hope  Ford can capitalize on that.



#16 OFFLINE   wildosvt

wildosvt

    Fo.Mo.Co

  • Blue Oval Member
  • PipPipPip
  • 2,657 posts
  • Joined 30-May 02
  • Region:U.S. Great Lakes
  • Location:Michigan
  • Current Vehicle:2007 GT500

Posted 07 November 2017 - 09:54 PM

I can sort of understand the delay with the Bronco, assuming it truly is an all new body and not just an updated Everest. However, most of the underpinnings should have been fairly quick seeing as how it is supposedly using the same platform.

 

The Ranger, on the other hand, is mind boggling when you consider that the same basic truck has been on the world market since 2011 and it seems more and more likely that whatever we are eventually going to get is not going to be significantly different. 

 

The real issue in my mind is manufacturing capacity, or more precisely, the inability (unwillingness?) to commit manufacturing capacity to products that would seem to be in demand.

 

"He who hesitates is lost"

 

 

 

When it comes to capacity. Don't worry. The Ranger will be in short supply. When it comes to Bronco though, I would not be to shocked if it gets pushed back. But you would think that working in an assembly plant. People with a ton of time would understand the difference between MY vs CY.  So that may be some BS I was told.


photo-thumb-15254.jpg


#17 OFFLINE   fuzzymoomoo

fuzzymoomoo

    Blue Oval Enthusiast

  • Blue Oval Member
  • PipPipPip
  • 5,981 posts
  • Joined 18-February 14
  • Region:Decline
  • Location:Southeast Michigan
  • Current Vehicle:2008 Focus, 2015 Focus

Posted 07 November 2017 - 10:39 PM

The Ranger will be in short supply.

especially since it seems the company is absolutely desperate to do fill demand with one shift...

What? What happened?


#18 OFFLINE   silvrsvt

silvrsvt

    Bite my Shiny metal ass!

  • Moderator
  • 17,922 posts
  • Joined 03-October 02
  • Region:U.S. Northeast
  • Location:New Jersey
  • Current Vehicle:2017 Escape SE AWD/2013 Taurus SHO

Posted 08 November 2017 - 08:53 AM

 
 
 
When it comes to capacity. Don't worry. The Ranger will be in short supply. When it comes to Bronco though, I would not be to shocked if it gets pushed back. But you would think that working in an assembly plant. People with a ton of time would understand the difference between MY vs CY.  So that may be some BS I was told.


No matter where you work, people gossip and bad information is passed around as fact. Doesnt matter if you have 100 or 1000s of employees. Management needs to keep their workforce informed with the right information.

"Hell, there are no rules here-- we're trying to accomplish something."
Thomas A. Edison


Ford Products owned though the years:
1986 Escort GT Race Red
1998 Mustang GT Dark Green Satin
2002 SVT Focus Satin Silver
2006 Mustang GT Tungsten Grey

2010 Escape XLT AWD Sport Blue
2013 Taurus SHO Ruby Red

2017 Escape SE AWD Platinum White

Future Fords:
2021 Bronco

20xx Mustang GT350 or the like

 

199923.png
 
photo-thumb-15254.jpg


#19 OFFLINE   jasonj80

jasonj80

    Junior Member

  • Blue Oval Member
  • PipPip
  • 2,465 posts
  • Joined 12-December 04

Posted 08 November 2017 - 09:10 AM

No matter where you work, people gossip and bad information is passed around as fact. Doesnt matter if you have 100 or 1000s of employees. Management needs to keep their workforce informed with the right information.

Except at Ford well and every other Company I've worked with/at with more than 50 people. Even when management tells you it is a lie and they are just trying to screw you over. It is all one big conspiracy theory in life. 



#20 OFFLINE   Trailhiker

Trailhiker

    New BON Member

  • Blue Oval Member
  • Pip
  • 97 posts
  • Joined 30-December 13
  • Region:U.S. Northeast
  • Location:Maryland
  • Current Vehicle:Fords...always Fords

Posted 08 November 2017 - 09:20 AM

I thought Bronco was always scheduled to be on the lots in early/mid 2020, about a year after the Ranger.










Custom Search


0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users

Privacy Policy Terms of Service ·