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Mazda Vision Coupe Debuts in Tokyo


rmc523

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https://www.autoblog.com/2017/10/24/mazda-vision-coupe-tokyo-motor-shows-big-sensuous-sedan/

 

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Known mainly for sporty and affordable small(ish) vehicles, Mazda hasn't really had an entry in this category since ... ever. Well, save for the staid and short-lived 929 of the '90s (and the rotary-powered, 7/8-scale Olds Cutlass, JDM-only Roadpacer of the '70s.) As customers flock to crossovers, it's not exactly a category brimming with vitality, at least in the American market — sales of the existing Mazda 6 are down in the States by nearly 25 percent this year, double the market average for cars. And this thing is bigger than that.

But the decision is intentional and strategic in Mazda's mission to head upscale and focus on clean design — differentiators from its mass-market Japanese peers.

"A big sedan has always been the symbol of a brand going premium. It's the icon of a brand," says Julien Montousse, Mazda North America's director of design. "It tells that Mazda is becoming serious in reaching that goal."

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