2018 Jeep Wrangler Owners Manual/User Guide Shows front/interior

[rmc523]

https://www.autoblog.com/2017/10/16/2018-jeep-wrangler-owners-manuals-leaked/

 

Here's the Owner's Manual:

http://www.jlwranglerforums.com/downloads/guides/2018-Jeep-Wrangler-JL-JLU-Owners-Manual.pdf

 

Here's the User Guide:

http://www.jlwranglerforums.com/downloads/guides/2018-Jeep-Wrangler-JL-JLU-User-Guide.pdf

 

 

Sorry, the interior pic wouldn't post, you can see it at either the autoblog link above (fastest way to see it), or it's also in the user guide.

Edited October 16, 2017 by rmc523

[Pioneer]

It will fail. The dashboard doesn't have a tablet glued to the top off the dash, and according to many, that means the angle will be wrong and you can't see anything.

 

Other than that, I can't see anything that actually changed so the Jeep Mafia will be happy.

 

Except for the unglued tablet, of course.

[fordmantpw]

Meh. If the Bronco is done properly, this thing doesn't stand a chance to anyone other than the Jeep Mafia.

[rmc523]

Meh. If the Bronco is done properly, this thing doesn't stand a chance to anyone other than the Jeep Mafia.

 

Fingers crossed that it's what you and I are hoping for.....

[Anthony]

Meh. If the Bronco is done properly, this thing doesn't stand a chance to anyone other than the Jeep Mafia.

 

Curious what you think the Bronco has to do to overthrow the Wrangler in the marketplace?

[sullynd]

 

Curious what you think the Bronco has to do to overthrow the Wrangler in the marketplace?

Perhaps if Jeep shuts down.

 

Wrangler is Jeeps F150. Bronco will sell fine, but to think it'll overthrow the Wrangler is crazy. The Expedition is better than the Tahoe in just about every way, but it will continue its dominance in the market as well.

[akirby]

Meh. If the Bronco is done properly, this thing doesn't stand a chance to anyone other than the Jeep Mafia.

 

But the Jeep Mafia seems to be an awful lot of buyers. I could see Bronco stealing a few Wrangler sales to Ford fans but I think it would take 20-30 years of sustained sales or a major screwup for Bronco to eclipse Wrangler sales.

[fordmantpw]

Curious what you think the Bronco has to do to overthrow the Wrangler in the marketplace?

 

To overthrow Wrangler? I don't know if that is possible. But, to be successful, I think the Bronco needs to have the following:

 

• It has to have the rugged good looks of the Wrangler. It doesn't need to look just like it, it just needs to have that rugged look and the appearance that it can do well off road. And it needs to come with (at least be available with) larger tires.
• It needs the creature comforts we have all come to expect today, along with a well thought-out interior that makes you want to spend time in it.
• It needs to be easy to live with on-road. This has to be something you would want to drive daily
• At least somewhat off-road capable. It doesn't have to be "trail-rated" and able to tackle the Rubicon, but ready for some decent off-roading.
• A tablet-like screen stuck on to look like an eyesore (I'm kidding...this is just for Pioneer's benefit)

If it can do these well, I think it will be successful and lure a lot of buyers from Jeep. It won't lure those that just HAVE to have a JEEP! But I think it has the potential to steal some of Wrangler's sales.

 

 

But the Jeep Mafia seems to be an awful lot of buyers. I could see Bronco stealing a few Wrangler sales to Ford fans but I think it would take 20-30 years of sustained sales or a major screwup for Bronco to eclipse Wrangler sales.

 

Agreed.

 

I think Ford's success can come for those that only have 2 vehicles. I see a lot of Wranglers for folks as a 3rd vehicle. The Bronco (according to my plan outlined above) would fit very well for those who use it as an every-day vehicle and not just as a 3rd vehicle for fun on the weekends.

Edited October 17, 2017 by fordmantpw

[silvrsvt]

The dash looks horrible! The touch screen screams console TV or late 1990s Apple iMac style.

[Kev-Mo]

I think the Bronco needs to go directly at the Wrangler - 100%. Edgy, cool factor, funky neon color options, every bit off-road capable as the Jeep. Wrangle stands alone here.

With that, Ford needs to have a US version of the Everest, (with a different name I hope) to provide the 'creature comforts' and go directly at the 4Runner and XTerra market - comfy, but with that notion that feeds the customers ego that their cushy expensive SUV can still be an off-road vehicle.

 

If Ford tries to go in between, you end up with a vehicle that compromises on both ends. The Wrangler guys will just laugh it off and it won't even put a dent in that market. Ford already has enough expensive, creature comfort based SUV's in the product line-up.

 

If you are going to play, Play to win.

Edited October 17, 2017 by Kev-Mo

[fordmantpw]

I think the Bronco needs to go directly at the Wrangler - 100%. Edgy, cool factor, funky neon color options, every bit off-road capable as the Jeep. Wrangle stands alone here.

With that, Ford needs to have a US version of the Everest, (with a different name I hope) to provide the 'creature comforts' and go directly at the 4Runner and XTerra market - comfy, but with that notion that feeds the customers ego that their cushy expensive SUV can still be an off-road vehicle.

 

If Ford tries to go in between, you end up with a vehicle that compromises on both ends. The Wrangler guys will just laugh it off and it won't even put a dent in that market. Ford already has enough expensive, creature comfort based SUV's in the product line-up.

 

If you are going to play, Play to win.

 

So you build a better Wrangler than the Wrangler, but it doesn't sell because it doesn't have those 4 important letters on it: J-E-E-P. And how big is that market? I just don't think it is sustainable with more than Jeep.

 

If you can't beat somebody at their game, you change the rules to the game, or just start a new game and hope you can draw some fresh spectators.

[Anthony]

The dash looks horrible! The touch screen screams console TV or late 1990s Apple iMac style.

 

That's the smaller screen. Don't go by horridly colored images in the manual, the interior actually looks pretty good.

 

Also, the days of this being an "unlivable" vehicle or a 2nd or 3rd vehicle are pretty much over. Read through the manual... this thing has an available heated steering wheel, seats, power top, etc now. Jeep is making this livable and giving all the creature comforts you'd find in a normal vehicle while still being off road worthy. If that was going to be the Bronco's differentiation, then Jeep already beat them to it.

 

 

Edited October 17, 2017 by Anthony

[tbone]

I think the Bronco needs to go directly at the Wrangler - 100%. Edgy, cool factor, funky neon color options, every bit off-road capable as the Jeep. Wrangle stands alone here.

With that, Ford needs to have a US version of the Everest, (with a different name I hope) to provide the 'creature comforts' and go directly at the 4Runner and XTerra market - comfy, but with that notion that feeds the customers ego that their cushy expensive SUV can still be an off-road vehicle.

 

If Ford tries to go in between, you end up with a vehicle that compromises on both ends. The Wrangler guys will just laugh it off and it won't even put a dent in that market. Ford already has enough expensive, creature comfort based SUV's in the product line-up.

 

If you are going to play, Play to win.

I agree with your strategy here. One thing that Ford has demonstrated with the Raptor is its ability to build a competent off-road vehicle that still maintains its comfortable on road manners.

 

If they apply this strategy to the Bronco they can build a better vehicle in every way than the Wrangler. I would find that to be impressive as I am a Wrangler fan. I do believe an open top and possibly removable doors are part of the price to success for the Bronco as well.

 

I also feel there is room for the Everest type vehicle as well. If they can be built on the same assembly line why not. I see quite a few Toyota 4runner's in the urban areas that I live in so clearly there are people interested in them besides true off-roaders.

[Kev-Mo]

 

So you build a better Wrangler than the Wrangler, but it doesn't sell because it doesn't have those 4 important letters on it: J-E-E-P. And how big is that market? I just don't think it is sustainable with more than Jeep.

 

If you can't beat somebody at their game, you change the rules to the game, or just start a new game and hope you can draw some fresh spectators.

 

I get what you are saying but then why bother? Ford already has enough expensive, creature comfort based SUV's in the product line-up that are nice, but don't stand out as something absolutely special and "have to have". Same with the Toyota fans, they are not going to switch to Ford from the 4Runner if that is what the Bronco ends up as. 4Runner is extremely popular here in the Mountain West.

 

I say go right at them both - They are deep into development of the Bronco and already have the Everest (but please change the name).

 

Love the Raptor, but the Bronco must be different - the Raptor is a 'specialty vehicle', and is priced as such. Bronco needs to cool but not 'exclusive'. Bronco must have lower end trim models like the Wrangler Sport that still have appeal, so that younger, and/or less affluent folks can afford them.

Edited October 17, 2017 by Kev-Mo

[akirby]

Just because Jeep faithful won't change brands doesn't mean there isn't a big enough market for Bronco outside of that. There are certainly some Wrangler buyers who aren't brand loyal who would switch. And there are a whole bunch of Ford/Bronco faithful that want it.

[fuzzymoomoo]

Just because Jeep faithful won't change brands doesn't mean there isn't a big enough market for Bronco outside of that. There are certainly some Wrangler buyers who aren't brand loyal who would switch. And there are a whole bunch of Ford/Bronco faithful that want it.

FWIW I've talked to a lot of people at work who say they would much rather have a Bronco over a Wrangler (or even a Ranger).

[Kev-Mo]

And there are a whole bunch of Ford/Bronco faithful that want it.

 

Yes, if they get it right!

[akirby]

FWIW I've talked to a lot of people at work who say they would much rather have a Bronco over a Wrangler (or even a Ranger).

 

And they would fall into the Ford/Bronco faithful category. But I would guess that's only a fraction of Wrangler buyers.

[fordmantpw]

 

I get what you are saying but then why bother? Ford already has enough expensive, creature comfort based SUV's in the product line-up that are nice, but don't stand out as something absolutely special and "have to have". Same with the Toyota fans, they are not going to switch to Ford from the 4Runner if that is what the Bronco ends up as. 4Runner is extremely popular here in the Mountain West.

 

I say go right at them both - They are deep into development of the Bronco and already have the Everest (but please change the name).

 

Love the Raptor, but the Bronco must be different - the Raptor is a 'specialty vehicle', and is priced as such. Bronco needs to cool but not 'exclusive'. Bronco must have lower end trim models like the Wrangler Sport that still have appeal, so that younger, and/or less affluent folks can afford them.

 

How many of those Ford SUVs have any off-road capability? None. I'm talking something with off-road ability, but with all the creature comforts as well. Maybe that's the Everest version and the Bronco is more hard-core, I just don't see a hard-core off-roader selling well enough to keep it alive.

 

As a Ford guy and a Bronco fan, I'd love see both succeed, I just don't know if that's possible.

[fordmantpw]

FWIW I've talked to a lot of people at work who say they would much rather have a Bronco over a Wrangler (or even a Ranger).

 

Well, you do work at a Ford plant so....

[fuzzymoomoo]

 

And they would fall into the Ford/Bronco faithful category. But I would guess that's only a fraction of Wrangler buyers.

 

Well, you do work at a Ford plant so....

Eh, I'm not going to 100% agree. Maybe it's just my plant but there's far fewer Fords in the lot than anything else combined, including Japanese cars. Apparently nobody believes in buy what you build anymore.

[akirby]

 

How many of those Ford SUVs have any off-road capability? None. I'm talking something with off-road ability, but with all the creature comforts as well. Maybe that's the Everest version and the Bronco is more hard-core, I just don't see a hard-core off-roader selling well enough to keep it alive.

 

As a Ford guy and a Bronco fan, I'd love see both succeed, I just don't know if that's possible.

 

Remember it doesn't have to sell 200K copies because it's sharing a platform and factory with Ranger which is the volume seller.

 

How many Raptors does Ford sell - 20K/yr? I'd put Bronco in that same category. Maybe a bit higher assuming it's significantly cheaper than a Raptor.

Edited October 17, 2017 by akirby

[rmc523]

I think the Bronco needs to go directly at the Wrangler - 100%. Edgy, cool factor, funky neon color options, every bit off-road capable as the Jeep. Wrangle stands alone here.

With that, Ford needs to have a US version of the Everest, (with a different name I hope) to provide the 'creature comforts' and go directly at the 4Runner and XTerra market - comfy, but with that notion that feeds the customers ego that their cushy expensive SUV can still be an off-road vehicle.

 

If Ford tries to go in between, you end up with a vehicle that compromises on both ends. The Wrangler guys will just laugh it off and it won't even put a dent in that market. Ford already has enough expensive, creature comfort based SUV's in the product line-up.

 

If you are going to play, Play to win.

 

I think Jeep's inclusion of more features (as pointed out above) shows that buyers want additional creature comforts, even in a Wrangler type vehicle. Remember, the vast majority of Wranglers (especially the 4-door) are mostly on-road vehicles anyway. That would go for me in a Bronco too - I'd be on road 95% of the time, so I want it to be a comfortable vehicle that has all the options we've come to expect in Ford vehicles (A/C seats, auto cruise control, lane departure warning, nav, etc. etc. Some buyers will want a bare bones model, but I wouldn't be interested in it. And not only will those features appeal to a broader audience than the hard-core off-roader, but they'll also add to profitability - they can charge more for more features.

 

I agree with your strategy here. One thing that Ford has demonstrated with the Raptor is its ability to build a competent off-road vehicle that still maintains its comfortable on road manners.

 

If they apply this strategy to the Bronco they can build a better vehicle in every way than the Wrangler. I would find that to be impressive as I am a Wrangler fan. I do believe an open top and possibly removable doors are part of the price to success for the Bronco as well.

 

I also feel there is room for the Everest type vehicle as well. If they can be built on the same assembly line why not. I see quite a few Toyota 4runner's in the urban areas that I live in so clearly there are people interested in them besides true off-roaders.

 

+1

 

It'd be nice if they could figure out a way to better integrate the door hinges too.

 

 

I get what you are saying but then why bother? Ford already has enough expensive, creature comfort based SUV's in the product line-up that are nice, but don't stand out as something absolutely special and "have to have". Same with the Toyota fans, they are not going to switch to Ford from the 4Runner if that is what the Bronco ends up as. 4Runner is extremely popular here in the Mountain West.

 

I say go right at them both - They are deep into development of the Bronco and already have the Everest (but please change the name).

 

Love the Raptor, but the Bronco must be different - the Raptor is a 'specialty vehicle', and is priced as such. Bronco needs to cool but not 'exclusive'. Bronco must have lower end trim models like the Wrangler Sport that still have appeal, so that younger, and/or less affluent folks can afford them.

 

I disagree on your creature comforts comments - see my comments above.

 

Bronco won't be priced like a Raptor - it'll have lower trim/cheaper models. I won't be surprised if they add a Raptor trim to it a year after launch, but that'll be just a trim just like on F-150.

[silvrsvt]

 

I think Jeep's inclusion of more features (as pointed out above) shows that buyers want additional creature comforts, even in a Wrangler type vehicle. Remember, the vast majority of Wranglers (especially the 4-door) are mostly on-road vehicles anyway. That would go for me in a Bronco too - I'd be on road 95% of the time, so I want it to be a comfortable vehicle that has all the options we've come to expect in Ford vehicles (A/C seats, auto cruise control, lane departure warning, nav, etc. etc. Some buyers will want a bare bones model, but I wouldn't be interested in it. And not only will those features appeal to a broader audience than the hard-core off-roader, but they'll also add to profitability - they can charge more for more features.

 

The Vast majority of Jeeps that are hardcore off roaders are older models...which is where their heritage comes from.

 

I see some Gucci Jeeps that just have cool looking wheels/brush guards on newer models...but its all about looks vs actual work

[rmc523]

 

The Vast majority of Jeeps that are hardcore off roaders are older models...which is where their heritage comes from.

 

I see some Gucci Jeeps that just have cool looking wheels/brush guards on newer models...but its all about looks vs actual work

 

That's my point - newer buyers want the look, but never use the capability.