Bryan1 Posted July 18, 2017 Share Posted July 18, 2017 Chevy released a new commercial that turns up the heat by also calling into question some of Ford's performance claims for the Super Duty. In the spot, former football star Howie Long and Eric Stanczak, chief engineer, full-size trucks at General Motors, have the following exchange before the toolbox drop: Long: "You hear after our toolbox test where the F-150 aluminum bed got punctured, they've now beefed up the bed of their new Super Duty?" Stanczak: "Oh, yeah? Let's test it." Long: "Is that the same toolbox they used in the steel vs. aluminum bed test commercial?" Stanczak: "That's correct." Long: "Totally empty?" Stanczak: "Yup." Long: "Nothing in there?" Stanczak: "You got it. You ready?" Stanczak then places the red metal toolbox on the side of the bed and shoves it off, gashing a hole in the Super Duty bed. Long: "They made the aluminum bed of the Super Duty 30 percent stronger, and the toolbox still punctured the bed." http://www.autonews.com/article/20170717/RETAIL03/170719780/chevy-pokes-a-hole-in-fords-truck-again ------------- If the first ad doesn't work, try, try again! Quote Link to comment Share on other sites More sharing options...
fordtech1 Posted July 18, 2017 Share Posted July 18, 2017 I would like to see that tool box. Last time it even punctured the steel bed at least once. So I imagine something is special about that box. 2 Quote Link to comment Share on other sites More sharing options...
tbone Posted July 19, 2017 Share Posted July 19, 2017 Doubling down, nice! Usually a good sign of desperation. Who are they really going after with these commercials? No current Ford owner is going to look at that commercial think, "you know what, I think I'm gonna buy a Chevy instead." Not to mention, most people will be skeptical of these commercials anyway. 1 Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted July 19, 2017 Share Posted July 19, 2017 It's from the new Craftsman line of depleted uranium toolboxes. 3 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted July 19, 2017 Share Posted July 19, 2017 (edited) Meanwhile, I'd love to know what the sales bleed is on Silverado, maybe Ram and Ford are silently winning this war.... Edited July 19, 2017 by jpd80 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted July 19, 2017 Share Posted July 19, 2017 Meanwhile, I'd love to know what the sales bleed is on Silverado, maybe Ram and Ford are silently winning this war.... I'd like to see how NG Silverrera stacks up against F-150 and NG RAM before I go making statements like that. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted July 19, 2017 Share Posted July 19, 2017 I'd like to see how NG Silverrera stacks up against F-150 and NG RAM before I go making statements like that. That truck is still two years away, I figure that's about six more toolbox commercials 1 Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted July 19, 2017 Share Posted July 19, 2017 That truck is still two years away, I figure that's about six more toolbox commercials I thought the NG GM twins were supposed to be 2019 models out in about a year? Quote Link to comment Share on other sites More sharing options...
twintornados Posted July 19, 2017 Share Posted July 19, 2017 Long: "Totally empty?" Stanczak: "Yup." Long: "Nothing in there?" Stanczak: "You got it. You ready?" . This part of the conversation, they are talking about the BED of the truck...not the tool box. 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted July 19, 2017 Share Posted July 19, 2017 (edited) I thought the NG GM twins were supposed to be 2019 models out in about a year? Ok, it's still 12 months away and the tide is already going out on GM's truck sales. (The time kind snuck up on me there) Edited July 19, 2017 by jpd80 Quote Link to comment Share on other sites More sharing options...
Gnostic Posted July 19, 2017 Share Posted July 19, 2017 This guy talks about the toolbox they use. Not even made anymore because no one wants to use a toolbox that heavy. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted July 19, 2017 Share Posted July 19, 2017 I thought the NG GM twins were supposed to be 2019 models out in about a year? We've seen lots of mules already; debut is probably at NAIAS, with sales later in 2018. Quote Link to comment Share on other sites More sharing options...
tbone Posted July 19, 2017 Share Posted July 19, 2017 This guy talks about the toolbox they use. Not even made anymore because no one wants to use a toolbox that heavy. https://www.youtube.com/watch?v=FrRPEEYVLiM That was a great Analysis of that commercial. It pretty much sums it up. Quote Link to comment Share on other sites More sharing options...
tbone Posted July 19, 2017 Share Posted July 19, 2017 I'd like to see how NG Silverrera stacks up against F-150 and NG RAM before I go making statements like that. You mean how those NG models stack up against a, at minimum, four year old truck? Ford should only be one to two years away from a new model at that point, which means they will be well positioned to respond to anything the other two brands throw at them. The current model is already far ahead of them in many ways, that their NG models may only catch up. Time will tell. Quote Link to comment Share on other sites More sharing options...
Fgts Posted July 19, 2017 Share Posted July 19, 2017 You mean how those NG models stack up against a, at minimum, four year old truck? Ford should only be one to two years away from a new model at that point, which means they will be well positioned to respond to anything the other two brands throw at them. The current model is already far ahead of them in many ways, that their NG models may only catch up. Time will tell. So GM should stop making trucks because of this?, like saying Ford should stop making the GT because the Vette matches it for hundreds-of-thousands less. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted July 19, 2017 Share Posted July 19, 2017 You mean how those NG models stack up against a, at minimum, four year old truck? Ford should only be one to two years away from a new model at that point, which means they will be well positioned to respond to anything the other two brands throw at them. The current model is already far ahead of them in many ways, that their NG models may only catch up. Time will tell. PD said in another thread that F-Series will be getting more aggressive with the updates. Quote Link to comment Share on other sites More sharing options...
MY93SHO Posted July 19, 2017 Share Posted July 19, 2017 So GM should stop making trucks because of this?, like saying Ford should stop making the GT because the Vette matches it for hundreds-of-thousands less. No, they should stop making retarded commercials. Quote Link to comment Share on other sites More sharing options...
tbone Posted July 19, 2017 Share Posted July 19, 2017 So GM should stop making trucks because of this?, like saying Ford should stop making the GT because the Vette matches it for hundreds-of-thousands less. Where did I say that? I was referring to Ford's ability to take on competition in the truck game, and maintain a leadership position. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted July 19, 2017 Share Posted July 19, 2017 So GM should stop making trucks because of this?, like saying Ford should stop making the GT because the Vette matches it for hundreds-of-thousands less. It does? Quote Link to comment Share on other sites More sharing options...
jpd80 Posted July 19, 2017 Share Posted July 19, 2017 (edited) GM's HT Steel makeover is running out of legs, the NG trucks can't get here fast enough and the next 12 months is going to be all uphill for GM selling Silverado and Sierra. Ford on the other hand will just get stronger and stronger now that the SD is switched. The one bright spark will be the availability of the 10-speed auto, I don't think that there's enough wow in that alone to encourage more than a slight uptick in sales.. Edited July 19, 2017 by jpd80 1 Quote Link to comment Share on other sites More sharing options...
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