Jump to content

Custom Search





2019 Lincoln Aviator Introduced Here !


Welcome to Blue Oval Forums


Sign In  Log in with Facebook

Create Account
Welcome to Blue Oval Forums.  You must first register to create topics and post replies. Registration is a quick and easy process and only takes a minute.  Be apart of Blue Oval Forums by signing in or creating an account.
  • Start new topics and reply to others
  • Subscribe to topics and forums to get email updates
  • Get your own profile page and make new friends
  • Send personal messages to other members
  • Create a photo album and post images
  • Use the Shout feature and more. . .
Click here to create an account now.
 
Guest Message by DevFuse

Photo
- - - - -

2018 Lincoln Continental Order Guide


  • Please log in to reply
2 replies to this topic

#1 OFFLINE   ice-capades

ice-capades

    Ford Dealer Advertising & Inventory Manager

  • Moderator
  • 2,768 posts
  • Joined 25-July 01
  • Region:U.S. Northeast
  • Location:Hamden, CT
  • Current Vehicle:2018 Mustang EcoBoost Fastback

Posted 01 July 2017 - 07:22 AM

File Name: 2018 Lincoln Continental Order Guide

File Submitter: ice-capades

File Submitted: 01 Jul 2017

File Category: Continental


2018 Lincoln Continental Order Guide


Click here to download this file


  • 2b2 likes this







Lose this advertisement by becoming a member. Click here to create a free account.


#2 OFFLINE   dfs

dfs

    Junior Member

  • Blue Oval Member
  • Pip
  • 113 posts
  • Joined 23-February 04
  • Region:U.S. Southern Atlantic
  • Location:Roswell, ga
  • Current Vehicle:Taurus

Posted 31 May 2018 - 01:07 PM

40,000 potential customers for the Continental when first introduced. Imagine how happy the stockholders would have been if that many had purchased them. Unfortunately, the marketeers decided to restrict content (navigation) in order to force customers to upgrade to adequately equip a luxury vehicle. And, while doing that, forced options like 19 wheels.
Im one of the 40,000 that didnt buy because Nav was not offered on the base model. I dont want 19 or 20 wheels because they dont ride as well, cost more to purchase and replace and have less traction than smaller diameter tires.
So, as you pat yourselves on the back for forcing customers upscale to get navigation, realize you missed a ton of sales as a result. 15,000 sales is a far cry from the potential.

Edited by dfs, 31 May 2018 - 01:09 PM.


#3 OFFLINE   MKX1960

MKX1960

    Blue Oval Member

  • Blue Oval Member
  • PipPip
  • 552 posts
  • Joined 12-June 07
  • Region:U.S. Mountain
  • Location:Phoenix
  • Current Vehicle:2018 Raptor

Posted 31 May 2018 - 01:29 PM

40,000 potential customers for the Continental when first introduced. Imagine how happy the stockholders would have been if that many had purchased them. Unfortunately, the marketeers decided to restrict content (navigation) in order to force customers to upgrade to adequately equip a luxury vehicle. And, while doing that, forced options like 19 wheels.
Im one of the 40,000 that didnt buy because Nav was not offered on the base model. I dont want 19 or 20 wheels because they dont ride as well, cost more to purchase and replace and have less traction than smaller diameter tires.
So, as you pat yourselves on the back for forcing customers upscale to get navigation, realize you missed a ton of sales as a result. 15,000 sales is a far cry from the potential.

I considered one as well, but I wanted the Ultima Audio and wasn't willing to spend $4k to buy the whole luxury package to do so.










Custom Search


0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users

Privacy Policy Terms of Service | DMCA ·