Jump to content

The best-selling "car" in the U.S. isn't a car at all NISSAN ROGUE CROSSOVER DETHRONES TOYOTA CAMRY FOR TOP-SELLING NON-PICKUP SPOT


silvrsvt

Recommended Posts

http://autoweek.com/article/car-news/nissan-rogue-top-selling-car-us?utm_source=DailyDrive20170411&utm_medium=enewsletter&utm_term=headline-center&utm_content=body&utm_campaign=awdailydrive

 

So what the deal with the Rouge? Seems like its sales are on fire right now in the small CUV market. Is Nissan "buying" market share with incentives?

 

 

  • Like 1
Link to comment
Share on other sites

 

It's one of the better Nissan vehicles, with a good combination of performance, economy, and reliability. Safety is a strong point too. Additionally, Nissan has been very effective with marketing campaigns for Rogue. These include tie in with Star Wars, Rogue Trip event, Rogue Dogue, etc.

 

rtripbg6.jpg

 

NissanRogueDogueInfographicsmallimage.jp

Link to comment
Share on other sites

They mentioned this on GMA this morning and it caught me off guard. My wife had one as a rental while the Flex was in the body shop (the column in the garage did not move out of her way) and she was extremely pleased with it. If we end up replacing the Flex any time soon (which is not the plan) I'd have a hard time convincing her to even look at anything other than the Rogue. I only sat in it once, and the interior seemed nice.

Edited by sullynd
Link to comment
Share on other sites

The days of carmakers trying to build and sell a "Camry Fighter" are over. Best way to fight is different types of vehicle.

 

Who would have thought back in 1990-2010 Camry/Accord hey days that they way for Detroit or others to beat them was with 4 door pickups, and Utilities?

Link to comment
Share on other sites

  • 2 weeks later...

The days of carmakers trying to build and sell a "Camry Fighter" are over. Best way to fight is different types of vehicle.

 

Who would have thought back in 1990-2010 Camry/Accord hey days that they way for Detroit or others to beat them was with 4 door pickups, and Utilities?

Detroit should still build competitive cars though cars isn't the money maker anymore. Current Focus (except the standard DCT) Cruze, Malibu, Fusion and company is what GM and Ford should had made 15 years ago but better late then never.

Link to comment
Share on other sites

Detroit should still build competitive cars though cars isn't the money maker anymore. Current Focus (except the standard DCT) Cruze, Malibu, Fusion and company is what GM and Ford should had made 15 years ago but better late then never.

You made my grammar hurt.

  • Like 1
Link to comment
Share on other sites

I'm surprised they Nissan Rogue is selling that well. I do not find it to be an appealing vehicle. If it had the same styling as the Murano I could see why it would be selling. It blends into the environment too much for my taste.

 

I think the Murano is uglier.

 

I really think they're just pushing them out the door with incentives and crazy lease rates to "buy" customers and marketshare. The styling across the board with Nissan isn't good looking, nor have I ever been impressed with their interiors, so I don't see what people see in them for them to always be increasing so much.

Link to comment
Share on other sites

The Rogue is getting many sales from high risk credit borrowers, just as the Altima has done for quite some while. Just happens to be that all those I know with horrible credit, foreclosure issues, fall into an Altima by default. The Rogue is being pushed in similar fashion. It's also available in steep discounts and usually the lower level trims as well. (The CVT's have failed for 3 of my friends) I know people who have purchased them for around $20-21K, and the Jeep Cherokee falls into that "realm" as well. Altima quietly has rounded up the top 3, in a few years in the mid-size sedan segment.

 

On a separate item, I do think them tapping to the dog owner market is a VERY good idea. I'm amazed at how many fund raisers I get invited to for pets and how much they will raise in just one event. I'll attend one fund raiser for needy families and maybe $15K was collected. I did one for doggie park improvements, and boom $37K that night. And we aren't talking about any "big sponsors" that wrote any checks, just normal citizens. I do think Ford should focus a little attention on those things as well, because newer car buyers nowadays aren't really smart consumers, but it's the 'cutesy" stuff that gets them to purchase.

Link to comment
Share on other sites

 

 

On a separate item, I do think them tapping to the dog owner market is a VERY good idea. I'm amazed at how many fund raisers I get invited to for pets and how much they will raise in just one event. I'll attend one fund raiser for needy families and maybe $15K was collected. I did one for doggie park improvements, and boom $37K that night. And we aren't talking about any "big sponsors" that wrote any checks, just normal citizens. I do think Ford should focus a little attention on those things as well, because newer car buyers nowadays aren't really smart consumers, but it's the 'cutesy" stuff that gets them to purchase.

 

Nissan was on the dog bandwagon back in the 1980's

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...