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Guest Message by DevFuse

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VW Open to Merger with Fiat


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27 replies to this topic

#1 OFFLINE   J-150

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Posted 14 March 2017 - 05:43 PM

http://www.usatoday....group/99159414/
I want a 5.0 equipped Focus







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#2 OFFLINE   RichardJensen

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Posted 14 March 2017 - 06:26 PM

That's like Rose deciding to get in the water to keep Jack company.


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#3 ONLINE   fuzzymoomoo

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Posted 14 March 2017 - 06:56 PM

That's like Rose deciding to get in the water to keep Jack company.

holy crap that's awesome, I'll have to remember that one.

What? What happened?


#4 OFFLINE   J-150

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Posted 14 March 2017 - 07:00 PM

They want Jeep, Ram and Ferrari. The rest they will close down.

Business analyst on the local news radio station thinks its a shield from US and Euro prosecutors. They bail out Fiat to have the remaining diesel fines and charges waived.

Edited by J-150, 14 March 2017 - 07:02 PM.

I want a 5.0 equipped Focus

#5 OFFLINE   Anthony

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Posted 14 March 2017 - 07:15 PM

VW is open to TALKS with FCA.



#6 OFFLINE   sullynd

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Posted 14 March 2017 - 07:42 PM

They want Jeep, Ram and Ferrari. The rest they will close down.


Didn't FCA spin Ferrari off?

#7 ONLINE   fuzzymoomoo

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Posted 14 March 2017 - 07:49 PM

Didn't FCA spin Ferrari off?

I believe FCA still holds a minority share.

What? What happened?


#8 OFFLINE   atomcat68

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Posted 14 March 2017 - 08:52 PM

Well, it was Alfa that VW wanted to buy a while back and Sergio was annoyed.

 

I believe VW wanted to bring the Skoda brand into the USA and having a dealership network set up is good, especially if it gives you Jeep and Ram which specializes in the two market segments that VW competes poorly and desperately needs.

 

However FCA comes with a diesel scandal which VW desperately doesn't need.


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#9 OFFLINE   RichardJensen

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Posted 14 March 2017 - 09:42 PM

I believe VW wanted to bring the Skoda brand into the USA

 

:hysterical: Yeah. There's some brand equity to tap into!

 

​In late 1959, the Škoda Felicia, a compact four-cylinder convertible coupe, was imported into the United States for model year 1960. Its retail price was around US$2,700, for which one could purchase a nicely-equipped V8 domestic car that was larger, more comfortable, and had more luxury and convenience features (gasoline retailed for less than 30 cents per gallon, so fuel economy was not of primary importance in America at that time). Those Felicias that made it to American ownership soon experienced a number of reliability problems, further damaging the car's reputation. The Felicia was therefore a poor seller in the States and leftover cars ended up being hied off at a fraction of the original retail list. Since that time, Škoda automobiles have not been imported into the U.S. for retail sale.

 

 

(Wiki, of course)


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#10 OFFLINE   silvrsvt

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Posted 15 March 2017 - 08:18 AM

The Škoda Bye Felicia? ;)


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#11 OFFLINE   atomcat68

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Posted 15 March 2017 - 09:34 AM

 

:hysterical: Yeah. There's some brand equity to tap into!

 

 

(Wiki, of course)

 

The Toyota Toyopet was also a sales disaster when it came out in the 1950's. Toyota seems to be doing okay. I think most people will forget that Skodas were here before.


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#12 OFFLINE   630land

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Posted 15 March 2017 - 10:50 AM

There's enough brands for sale and many are failing. Chrysler brand will be gone by 2021, and FCA will either become "FJA" or swallowed up.

Even Fiat brand is doomed I think, failing all over.


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#13 OFFLINE   RichardJensen

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Posted 15 March 2017 - 11:40 AM

 

The Toyota Toyopet was also a sales disaster when it came out in the 1950's. Toyota seems to be doing okay. I think most people will forget that Skodas were here before.

 

That's because Toyota stuck with it and improved their product.

 

Why would I buy a Skoda?

 

I mean, really, sell me on buying a vaguely European product I've never heard of, when there are dozens of whatever I want already on the market?

 

Basically, it's Fiat all over again. Why would I buy a Fiat? Because they're quirky? Ok, great, that's like a few hundred sales a month in the third largest country on the planet.


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#14 OFFLINE   rmc523

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Posted 15 March 2017 - 11:50 AM

 

That's because Toyota stuck with it and improved their product.

 

Why would I buy a Skoda?

 

I mean, really, sell me on buying a vaguely European product I've never heard of, when there are dozens of whatever I want already on the market?

 

Basically, it's Fiat all over again. Why would I buy a Fiat? Because they're quirky? Ok, great, that's like a few hundred sales a month in the third largest country on the planet.

 

Not to mention most of the Skoda products just look like rebadged VWs already.

 

Whoops, I was thinking of Seat models.


Edited by rmc523, 15 March 2017 - 11:52 AM.

RIP Nick

 

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#15 OFFLINE   jpd80

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Posted 15 March 2017 - 02:47 PM

What's the point of another VW group brand in the USA when VW itself can't get much traction.

Skoda has a market connection in Europe but very little outside of there, they're mostly reworked VW vehicles.



#16 OFFLINE   RichardJensen

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Posted 15 March 2017 - 02:53 PM

What's the point of another VW group brand in the USA when VW itself can't get much traction.

Skoda has a market connection in Europe but very little outside of there, they're mostly reworked VW vehicles.

 

If that's legit, the VW execs living in an alternate reality may think that they doubling the number of entry-level brands will double their sales. Because, you know, you just have to put something on the market and it will sell.


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#17 ONLINE   fuzzymoomoo

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Posted 15 March 2017 - 02:54 PM

 
If that's legit, the VW execs living in an alternate reality may think that they doubling the number of entry-level brands will double their sales. Because, you know, you just have to put something on the market and it will sell.

Did they hire Bob Lutz?
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What? What happened?


#18 OFFLINE   Anthony

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Posted 15 March 2017 - 03:13 PM

Marchionne Has Zero Interest in Pursuing VW Merger

 

This gets nuttier by the minute.



#19 OFFLINE   bzcat

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Posted 15 March 2017 - 03:44 PM

 

If that's legit, the VW execs living in an alternate reality may think that they doubling the number of entry-level brands will double their sales. Because, you know, you just have to put something on the market and it will sell.

 

Skoda to the US is never going to work.

 

But what if Skoda vehicles were rebadged as Dodge or Chrysler? I'd give it a decent chance of at least selling as many units as FCA did with its own cars, which from VW's perspective maybe good enough to justify jumping in the water with Sergio Jack.

 

I believe most of the new Skoda vehicles are on MQB platform so they are engineered to meet US safety standards, and VW already has US compliant drivetrains. So it's not really that difficult to rebadge Skoda Octavia as Dodge Dart. You have to try really hard to not achieve the volume that FCA achieved before they cut bait on Dart and 200. Add in next gen Yeti and the new Kodiaq CUV, and you are a ready made line up for the US market.

 

Skoda Fabia ==> Dodge Spirit

Skoda Rapid ==> Dodge Hornet

Skoda Octavia ==> Dodge Dart or Chrysler 100

Skoda Superb ==> Chrysler 200

Skoda Yeti ==> Dodge Nitro or Chrysler Scamp

Skoda Kodiaq ==> Dodge Journey or Chrysler Aspen

 

The real issue I see with VW-FCA combination is that VW has to takeover Ram, and its billion dollar annual investments to keep pace with Ford's F-150 Juggernaut. If I'm a VW board member, I will have real reservation about this. The rest of FCA can be absorbed and rationalized with Jeep adding some real value.


Edited by bzcat, 15 March 2017 - 03:50 PM.


#20 OFFLINE   92merc

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Posted 15 March 2017 - 03:45 PM

This is like a hooker saying they are open to syphilis...

 

But hey, with Sergio involved, you just never know!










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