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GM sales Feb 2016


atomcat68

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I don't understand how incentive spending was flat, unless incentive spending in Feb. last year was also really high.

 

Incentive spending for all automakers taken together was relatively high in 1st quarter 2016. http://www.prnewswire.com/news-releases/jd-power-evaluates-the-health-of-us-auto-market-300244214.html

 

GM's strategy in the past couple years has been to reduce fleet sales which require heavy incentives, and instead focus on delivering fresh, appealing products to actual customers. That helps explain why GM didn't have to increase incentive spending a lot.

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Incentive spending for all automakers taken together was relatively high in 1st quarter 2016. http://www.prnewswire.com/news-releases/jd-power-evaluates-the-health-of-us-auto-market-300244214.html

 

GM's strategy in the past couple years has been to reduce fleet sales which require heavy incentives, and instead focus on delivering fresh, appealing products to actual customers. That helps explain why GM didn't have to increase incentive spending a lot.

 

This report completely contradicts what GM is saying:

 

https://www.bloomberg.com/news/articles/2017-02-27/gm-dials-up-discounts-on-pickups-as-rivals-tread-on-truck-turf

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Camaro down 24%

ATS down 37%

CTS down 38%

 

That platform isn't performing well.

 

Actually, every Cadillac is down minus the new XT5. Buick doesn't look so hot either. With the market trends right now, GMC is probably in a good spot.

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Camaro down 24%

ATS down 37%

CTS down 38%

 

That platform isn't performing well.

 

Actually, every Cadillac is down minus the new XT5. Buick doesn't look so hot either. With the market trends right now, GMC is probably in a good spot.

 

But ATPs!!!

 

Increased ATPs can only do so much when volumes continually drop by 1/3 year after year after year.

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I don't understand how incentive spending was flat, unless incentive spending in Feb. last year was also really high.

 

I'm waiting to see 1st QTR profits - that should tell us a lot more than monthly sales.

The Neverending Gobstopper of Truck Month

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But ATPs!!!

 

Increased ATPs can only do so much when volumes continually drop by 1/3 year after year after year.

Fusion, Focus, Mustang?, all cars are dropping sales wise for CUVs.

 

The trend now for automakers is marry the CUV / car platforms together or the classic in Alphas case several cars across the divisions on the same platform and don't give that "but im concerned they haven't paid the platform off" thing.

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Fusion, Focus, Mustang?, all cars are dropping sales wise for CUVs.

 

The trend now for automakers is marry the CUV / car platforms together or the classic in Alphas case several cars across the divisions on the same platform and don't give that "but im concerned they haven't paid the platform off" thing.

 

An Alpha based sports CUV for Caddy would have been a stroke of brilliance, but... GM.

 

GM will never out BMW the Germans no matter how good the cars are, but America can out SUV and CUV them. If the money was spent there, they would be slapping them around like Chevy and Ford slap VW in the SUV/CUV market. After all that is the main reason Lincoln was saved.

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Cars are in decline almost everywhere but Ford and GM are doing a good job of replacing those lost sales

with more trucks and utilities...GM pushing the point with incentives more than Ford gave them a slight

sales increase while Ford with less incentive spend settled for a small loss.

 

While some would disagree, I've come to the opinion that as far as GM and Ford are concerned, vehicles with

asking prices less than $30 K make little if any contribution to those mega profits. It's all of those larger trucks

and utiltiy sales that really bring home the bacon for both of them. Where GM gaps Ford is those extra monthly

sales of large SUVs - those vehicles are just as profitable as the trucks, maybe even more so.

 

So when people go on about cars and smaller utilities, I don't think those vehicles really add that much in profit

but they don't stink up the books either and basically, just filler products that keeps volume sales there across

a few strategic segments (market presence)....Truth to tell, they're not needed to make profit or CAFE.offset.

Edited by jpd80
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An Alpha based sports CUV for Caddy would have been a stroke of brilliance, but... GM.

 

GM will never out BMW the Germans no matter how good the cars are, but America can out SUV and CUV them. If the money was spent there, they would be slapping them around like Chevy and Ford slap VW in the SUV/CUV market. After all that is the main reason Lincoln was saved.

GM cliniced the ATS and CTS but BMW shifted the goal posts just as GM launched ATS and CTS leaving their plans in tatters.

I suspect the Camaro was also cliniced like ATS and CTS but those needs expired or changed by the time GEN 6 was delivered.

 

I find it amazing that GM lets production run on for so long before controlling mounting inventory, it's like using incentives isn't a problem

when you're hiding behind the umbrella of retail sales.....

Edited by jpd80
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