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Guest Message by DevFuse

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Lincoln MKZ to be Discontinued?


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93 replies to this topic

#1 OFFLINE   mackinaw

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Posted 01 March 2017 - 11:58 AM

Take a listen to today’s (3-1-2017) Autoline Daily.  Autoforecast Solutions is reporting that the Lincoln MKZ will be discontinued late in 2019. 

 

http://www.autoline....=201703&cat=789









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#2 OFFLINE   fuzzymoomoo

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Posted 01 March 2017 - 12:03 PM

Discontinue MKZ for a new CD6 based mid-size sedan. This has been speculated for a little while and the timing makes sense.

What? What happened?


#3 OFFLINE   rmc523

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Posted 01 March 2017 - 12:35 PM

Yeah, that's been known.  They made it sound more dramatic than it will be.  It'll be "discontinued" in name only.  There will be a replacement/next-gen "MKZ", but it's likely to get a name, so thus, "MKZ" is to be discontinued.  It's misleading that McElroy wouldn't mention that, instead implying that there's nowhere to produce it (mentioning Flat Rock is full, ignoring the coming expansion), so they'll drop it.


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#4 OFFLINE   brucelinc

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Posted 01 March 2017 - 01:09 PM

The replacement will have a real name and so will other Lincoln models as they are replaced. Not called Zephyr either.
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#5 OFFLINE   fuzzymoomoo

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Posted 01 March 2017 - 01:11 PM

Except rumor is Flat Rock will be building the next MKZ or whatever they decide to call it.

What? What happened?


#6 ONLINE   akirby

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Posted 01 March 2017 - 01:32 PM

 Not called Zephyr either.

 

Thank goodness.

 

Let the speculation begin.....



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#7 OFFLINE   brucelinc

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Posted 01 March 2017 - 03:02 PM

Based on what a Lincoln rep told me, REALLY old people who remember the original Lincoln Zephyr are not likely buyers. Just OLD people remember the Fairmont clone and that is not the right image. Younger people remember the last Lincoln Zephyr and know it was a Fusion with a different grill. So, basically, the name Zephyr is screwed no matter the age group.

Edited by brucelinc, 01 March 2017 - 03:29 PM.

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#8 ONLINE   akirby

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Posted 01 March 2017 - 03:46 PM

Versailles!

 

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#9 ONLINE   akirby

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Posted 01 March 2017 - 03:47 PM

Not much to choose from historically speaking.   Capri?   That's a Mercury Escort.    I'm guessing it would be an all new name.



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#10 OFFLINE   brucelinc

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Posted 01 March 2017 - 03:49 PM

Sentinel?
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#11 ONLINE   akirby

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Posted 01 March 2017 - 03:59 PM

That one doesn't sound good to me either.

 

 

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#12 OFFLINE   silvrsvt

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Posted 01 March 2017 - 04:15 PM

Man I forgot out horrible the Sentinel Concept looked like!

http://www.carscoops...r-could-be.html

 

Not sure what else Ford could use that has a name worth a damn to be called a Lincoln. Travel names seem work well (Navigator, Aviator (next gen Lincoln Explorer or the MKX gets called that))...maybe something like Compass? Or is Jeep still using it?


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#13 OFFLINE   mackinaw

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Posted 01 March 2017 - 04:24 PM

Not sure what else Ford could use that has a name worth a damn to be called a Lincoln. Travel names seem work well (Navigator, Aviator (next gen Lincoln Explorer or the MKX gets called that))...maybe something like Compass? Or is Jeep still using it?

 

Or if you believe Kumar Galhaltra, Lincoln will continue to use both real names and alphabet names.



#14 ONLINE   akirby

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Posted 01 March 2017 - 04:40 PM

 

Or if you believe Kumar Galhaltra, Lincoln will continue to use both real names and alphabet names.

 

I think they'll keep mkc and mkx at least but probably not for new vehicles like Aviator, mkz replacement, Continental, etc.



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#15 OFFLINE   rmc523

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Posted 01 March 2017 - 05:22 PM

 

Or if you believe Kumar Galhaltra, Lincoln will continue to use both real names and alphabet names.

 

I think he meant in the sense that there's not going to be a sweeping, instant change from alphabet names to full names like what Infiniti did going from the G, M, Q, FX, JX, etc. straight to Q#0 for sedans and QX#0 for SUVs without redesigns, just rebadging existing models.

 

Instead, we'll see a gradual shift toward names, with the alphabet names being dropped as each model is replaced.  We've seen it with MKS being replaced by Continental, and MKZ is next.

 

Man I forgot out horrible the Sentinel Concept looked like!

http://www.carscoops...r-could-be.html

 

Not sure what else Ford could use that has a name worth a damn to be called a Lincoln. Travel names seem work well (Navigator, Aviator (next gen Lincoln Explorer or the MKX gets called that))...maybe something like Compass? Or is Jeep still using it?

 

Yeah, it was tough to come up with travel names last time I tried.  Mariner would fit with the theme, but I think they want to stay away from using it to avoid the inevitable "tarted up Ford" reference that invites (whether valid or not).  These are about all I could come up with (and they're not that good):

 

-Aeronaut

-Reconnaissance

-Enterprise

-Cavalcade

-Gallivanter

 

The last two are GTA names for those that play video games.


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#16 OFFLINE   mettech

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Posted 01 March 2017 - 06:59 PM

I would like to see some Mercury names used..


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#17 ONLINE   2b2

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Posted 01 March 2017 - 08:00 PM

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Edited by 2b2, 01 March 2017 - 11:43 PM.

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#18 OFFLINE   mackinaw

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Posted 01 March 2017 - 08:30 PM

 

I think he meant in the sense that there's not going to be a sweeping, instant change from alphabet names to full names like what Infiniti did going from the G, M, Q, FX, JX, etc. straight to Q#0 for sedans and QX#0 for SUVs without redesigns, just rebadging existing models.

 

Instead, we'll see a gradual shift toward names, with the alphabet names being dropped as each model is replaced.  We've seen it with MKS being replaced by Continental, and MKZ is next.

 

I hope this is the case, I hate alphabet names.

 

As an aside, when the Edsel was being developed back in the late 50's, Ford hired a poet to suggest names for the car.  Here are some of her suggestions:

 

Mongoose Civique

Pastelogram

Utopian Turtletop

The Intelligent Whale

Pluma Piluma

 

There are others too, all equally bad.



#19 OFFLINE   ehaase

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Posted 01 March 2017 - 08:42 PM

I'm fine with keeping MKZ... or as I say "the Z"

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much more concerned about what they'll call the STARstangs ange003.gif

StarShips.gif

Please stop with that. 



#20 OFFLINE   MKX1960

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Posted 01 March 2017 - 09:30 PM

Not much to choose from historically speaking.   Capri?   That's a Mercury Escort.    I'm guessing it would be an all new name.

Or a Mercury Mustang.










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