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Guest Message by DevFuse

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Using JFKs assassination to sell Mazdas? That wont end well


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3 replies to this topic

#1 OFFLINE   jpd80

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Posted 11 February 2017 - 02:35 AM

mazda-kennedy-blind-spot-768x583.jpg

 

It came from the Israel office of BBR Saatchi & Saatchi.

The print ad features a hand-drawn sketch of the John F Kennedy

motorcade at Dealey Plaza in Dallas in 1963, just before he was

assassinated.

 

Kennedy sits in the back of the limo, next to wife Jackie…

 

kennedy-mazda-closeup-768x419.png

 

 

The only colored detail on the otherwise black-and-white image is a yellow light in the sixth-floor window

of the Texas School Book Depository – where JFK’s assassin Lee Harvey Oswald waited with his rifle.

 

book-depository-jfk-window-mazda.png

 

 

You see, the yellow dot represents Mazda’s blind spot monitoring system, which illuminates on the rear-view mirro

r when its radar detects an unseen threat.

 

 

mazda-blind-spot-768x475.png

 

 

Completing the ad is the slogan: “Spot the threat in time”.

LINK

spot-the-threat-in-time-mazda.png


Edited by jpd80, 11 February 2017 - 02:37 AM.








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#2 OFFLINE   Mad Hatter

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Posted 11 February 2017 - 05:09 AM

Other than this looking like a illustration from a children's book, weird, not applicable as a detectable hazard for their tech and in poor taste, it's a good ad.



#3 OFFLINE   twintornados

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Posted 11 February 2017 - 05:57 AM

Yikes.....wonder how the Isrealis' would like a cancer treatment commercial featuring Golda Meir??


Does anyone know where the love of god goes, when the waves turn the minutes to hours....Gordon Lightfoot, "Wreck of the Edmund Fitzgerald"

A government big enough to give you everything you want is a government big enough to take from you everything you have. ~ Gerald Ford - August 12, 1974

#4 OFFLINE   Anthony

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Posted 11 February 2017 - 09:34 AM

http://www.curbsidec...itoring-system/
 

But it may never be published; it’s just too hard to imagine Mazda being ok with that. So why does it exist? It’s almost surely a “scam ad”, which are created by the ad industry’s creative departments for one purpose only: to win ad industry awards, which are vital to the success of careers and agencies. It’s an issue that surfaced some years ago, and has been called out by Ad Age and clients alike for years as being detrimental to the industry and its clients. Yet it persists, as this ad makes most painfully clear. And one wonders: does Mazda even know it exists?










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