Jump to content

Custom Search

2019 Lincoln Aviator Introduced Here !

Welcome to Blue Oval Forums

Sign In  Log in with Facebook

Create Account
Welcome to Blue Oval Forums.  You must first register to create topics and post replies. Registration is a quick and easy process and only takes a minute.  Be apart of Blue Oval Forums by signing in or creating an account.
  • Start new topics and reply to others
  • Subscribe to topics and forums to get email updates
  • Get your own profile page and make new friends
  • Send personal messages to other members
  • Create a photo album and post images
  • Use the Shout feature and more. . .
Click here to create an account now.
Guest Message by DevFuse

- - - - -

Using JFKs assassination to sell Mazdas? That wont end well

  • Please log in to reply
3 replies to this topic

#1 OFFLINE   jpd80



  • Blue Oval Member
  • PipPipPipPipPip
  • 24,229 posts
  • Joined 02-June 04
  • Region:Decline
  • Location:My Happy Place
  • Current Vehicle:Falcon 302 V8

Posted 11 February 2017 - 02:35 AM



It came from the Israel office of BBR Saatchi & Saatchi.

The print ad features a hand-drawn sketch of the John F Kennedy

motorcade at Dealey Plaza in Dallas in 1963, just before he was



Kennedy sits in the back of the limo, next to wife Jackie…





The only colored detail on the otherwise black-and-white image is a yellow light in the sixth-floor window

of the Texas School Book Depository – where JFK’s assassin Lee Harvey Oswald waited with his rifle.





You see, the yellow dot represents Mazda’s blind spot monitoring system, which illuminates on the rear-view mirro

r when its radar detects an unseen threat.






Completing the ad is the slogan: “Spot the threat in time”.



Edited by jpd80, 11 February 2017 - 02:37 AM.

Lose this advertisement by becoming a member. Click here to create a free account.

#2 OFFLINE   Mad Hatter

Mad Hatter

    New BON Member

  • Blue Oval Member
  • Pip
  • 157 posts
  • Joined 18-January 10
  • Location:Texas

Posted 11 February 2017 - 05:09 AM

Other than this looking like a illustration from a children's book, weird, not applicable as a detectable hazard for their tech and in poor taste, it's a good ad.

#3 OFFLINE   twintornados


    Ford fan for a long, long time.

  • Blue Oval Member
  • PipPipPip
  • 6,713 posts
  • Joined 16-February 10
  • Region:U.S. Northeast
  • Location:Central NY
  • Current Vehicle:2017 Lincoln MKC Reserve

Posted 11 February 2017 - 05:57 AM

Yikes.....wonder how the Isrealis' would like a cancer treatment commercial featuring Golda Meir??

Does anyone know where the love of god goes, when the waves turn the minutes to hours....Gordon Lightfoot, "Wreck of the Edmund Fitzgerald"

A government big enough to give you everything you want is a government big enough to take from you everything you have. ~ Gerald Ford - August 12, 1974

#4 OFFLINE   Anthony


    Voice of reason

  • Moderator
  • 5,463 posts
  • Joined 08-May 01
  • Region:U.S. Northeast
  • Location:CT
  • Current Vehicle:2014 Focus Hatch

Posted 11 February 2017 - 09:34 AM


But it may never be published; it’s just too hard to imagine Mazda being ok with that. So why does it exist? It’s almost surely a “scam ad”, which are created by the ad industry’s creative departments for one purpose only: to win ad industry awards, which are vital to the success of careers and agencies. It’s an issue that surfaced some years ago, and has been called out by Ad Age and clients alike for years as being detrimental to the industry and its clients. Yet it persists, as this ad makes most painfully clear. And one wonders: does Mazda even know it exists?

Custom Search

0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users

Privacy Policy Terms of Service | DMCA ·