It came from the Israel office of BBR Saatchi & Saatchi.
The print ad features a hand-drawn sketch of the John F Kennedy
motorcade at Dealey Plaza in Dallas in 1963, just before he was
Kennedy sits in the back of the limo, next to wife Jackie…
The only colored detail on the otherwise black-and-white image is a yellow light in the sixth-floor window
of the Texas School Book Depository – where JFK’s assassin Lee Harvey Oswald waited with his rifle.
You see, the yellow dot represents Mazda’s blind spot monitoring system, which illuminates on the rear-view mirro
r when its radar detects an unseen threat.
Completing the ad is the slogan: “Spot the threat in time”.
Edited by jpd80, 11 February 2017 - 02:37 AM.