jpd80 Posted February 11, 2017 Share Posted February 11, 2017 (edited) It came from the Israel office of BBR Saatchi & Saatchi. The print ad features a hand-drawn sketch of the John F Kennedy motorcade at Dealey Plaza in Dallas in 1963, just before he was assassinated. Kennedy sits in the back of the limo, next to wife Jackie… The only colored detail on the otherwise black-and-white image is a yellow light in the sixth-floor window of the Texas School Book Depository – where JFK’s assassin Lee Harvey Oswald waited with his rifle. You see, the yellow dot represents Mazda’s blind spot monitoring system, which illuminates on the rear-view mirro r when its radar detects an unseen threat. Completing the ad is the slogan: “Spot the threat in time”. LINK Edited February 11, 2017 by jpd80 Quote Link to comment Share on other sites More sharing options...
Mad Hatter Posted February 11, 2017 Share Posted February 11, 2017 Other than this looking like a illustration from a children's book, weird, not applicable as a detectable hazard for their tech and in poor taste, it's a good ad. Quote Link to comment Share on other sites More sharing options...
twintornados Posted February 11, 2017 Share Posted February 11, 2017 Yikes.....wonder how the Isrealis' would like a cancer treatment commercial featuring Golda Meir?? Quote Link to comment Share on other sites More sharing options...
Anthony Posted February 11, 2017 Share Posted February 11, 2017 http://www.curbsideclassic.com/blog/advertising-blog/cc-adwatch-is-mazda-really-using-jfks-assassination-to-sell-its-blind-spot-monitoring-system/ But it may never be published; it’s just too hard to imagine Mazda being ok with that. So why does it exist? It’s almost surely a “scam ad”, which are created by the ad industry’s creative departments for one purpose only: to win ad industry awards, which are vital to the success of careers and agencies. It’s an issue that surfaced some years ago, and has been called out by Ad Age and clients alike for years as being detrimental to the industry and its clients. Yet it persists, as this ad makes most painfully clear. And one wonders: does Mazda even know it exists? Quote Link to comment Share on other sites More sharing options...
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