Howie Long and GM in 2008 demonstrating the 2009 F-150 side-step: In an hour long infomercial with Gary White on the 2008 Silverado vs the 2009 F-150, Howie Long says, "That's what I call the man step. It doesn't fix the problem. It's like a jump shot to get in there. (Then discusses how the Silverado cargo bed is a lot shallower and doesn't need a step.)"
GM in 2009: runs Ford man step ad.....you left your little "man step" down.
Ford's response from Ford truck marketing manager Doug Scott:
I hope they keep running the spot because they're doing a great job advertising that feature for us.Thirty-two percent of the 2009 F-150s we've sold have that tailgate step. We're doing really well with it, and we're really happy they're running that ad because it's proven to be a popular feature."
GM in 2013: raises bed rail height on the 2014 Silverado to match F-150 bed cargo capacity, and adds steps to bumper.
GM in 2015: Adds the articulating side "man step" to running boards of the 2016 Silverado.
"One of the great technologies designed to make the customer's life a little bit easier."
GM in 2018: Adds full blown man step to tailgate.
Edited by Bryan1, 10 February 2017 - 04:31 PM.