But worse than that, Cadillac ran discounted Sigma CTS up against the ATS for the first 12 months.
I think that's when the damage was done and the push back from buyers via sales staff was that
the cars were just too expensive, that sticker shock was the big impasse that continued with CTS.
In hindsight, what would it have hurt to have delivered just one car, the Alpha CTS and simply
continued the Sigma CTS pricing structure and making a affordable V8 option available?
2.0T CTS would then cover the ATS $34K entry point, the V6 to start at $39K and V8 at $44K.
GM ripped up the CTS playbook so it could go chase BMW and in doing, so Cadillac threw away
most of its CTS customer base who just went off and bought other products instead. The uniqueness
of the 'tweener CTS was lost when Cadillac decided to split the car in two and copy BMW 3 and 5 series.
Is this $44k v8 CTS on the same dealer lot as the $19k base Mustang with crank windows, no a/c and 5.0 power?...
My guess is those buyers went to SRX or XTS. The general class of cars where ATS and CTS is down overall, check how many E-Class and GS is moving these days, its not much. I believe the overall plan is Camaro, ATS, CTS will get periodical updates while staying on Alpha.