fordtech1 Posted January 29, 2017 Share Posted January 29, 2017 I haven't seen any information on Ford participating or not in Superbowl commercials. Normally, I see something about it here. Anyone know? Quote Link to comment Share on other sites More sharing options...
jpd80 Posted January 29, 2017 Share Posted January 29, 2017 Ford Targets 13% Retail Share Autonews.com - Link Ford’s plans to grow retail share rests largely on its most profitable vehicles, and could gain a boost from its recently redesigned Super Duty pickup. Unlike crosstown rival Fiat Chrysler Automobiles, which is adding 400 dealerships in a bid to chase share, Ford executives say they don’t plan to add to the automaker’s roughly 3,000 U.S. showrooms. “We’re very comfortable with the amount of dealers we have,” Mark LaNeve, Ford’s head of U.S. marketing, sales and service, said after the meeting. On the marketing end, Ford will advertise in the Super Bowl for the first time in three years on Feb. 5. Dealers saw a preview its 90-second spot during the make meeting, according to sources in the room. Ford would not officially confirm the ad Saturday, but a spokeswoman said the automaker would have “more to say next week.” Quote Link to comment Share on other sites More sharing options...
Bob Rosadini Posted January 29, 2017 Share Posted January 29, 2017 Well if the Patriots win, possibility of an F-750 coming out during awards ceremony with full load of crow feathers for Roger??? 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted January 29, 2017 Share Posted January 29, 2017 I'd like to see Continental featured in a SuperBowl ad. 2 Quote Link to comment Share on other sites More sharing options...
2b2 Posted January 29, 2017 Share Posted January 29, 2017 ^ I vote for the production Expedition - followed by a web-debut - followed by the Chicago Autoshow 3 Quote Link to comment Share on other sites More sharing options...
twintornados Posted January 30, 2017 Share Posted January 30, 2017 I'd like to see Continental featured in a SuperBowl ad. ^ I vote for the production Expedition - followed by a web-debut - followed by the Chicago Autoshow . .....and Navigator. Quote Link to comment Share on other sites More sharing options...
akirby Posted January 30, 2017 Share Posted January 30, 2017 If it's a 90 second commercial I think it will show historical Ford products as well as highlighting current and future models. And I'm sure they'll show the GT and LeMans/Daytona victories. 2 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted January 30, 2017 Share Posted January 30, 2017 (edited) Here's Ford's commercial: https://www.youtube.com/watch?v=HhtHflDrnAU Another mobility-related thing. It did give us a peek at the self driving car they mentioned in the NAIAS announcement at the end of the ad. Edited January 30, 2017 by rmc523 Quote Link to comment Share on other sites More sharing options...
ice-capades Posted January 30, 2017 Share Posted January 30, 2017 Ford Motor Company - Announcement to Dealers As we expand our business to be an auto and mobility company, for the first time ever we are sharing what we mean when we say “we Go Further so you can” in an ad that will air this Sunday immediately before the kickoff of Super Bowl LI. Our new 90-second advertisement begins by showing moments in which people have become “stuck” in life and then transitions to showcase our Ford solutions – including tough truck capability, self-driving vehicles and ride-sharing – that we have developed to help people move freely again. You may also recognize the soundtrack, featuring a song by Nina Simone, “I wish I knew how it would feel to be free,” and voiceover by actor Bryan Cranston. Today, we are sharing the ad with you first. You can view it on Ford’s YouTube channel. We encourage you to share it on your social channels as well. We’re also debuting a series of Ford Go Further stories today. The digital extensions of the new brand advertisement will feature in-depth stories on the vehicles, technologies and the men and women in the Ford family who Go Further to make our vehicles great and our communities strong. For example, Victoria Schein, over a two-month period as an intern at the Ford Silicon Valley Lab in Summer 2016, filed for nine patents. Victoria’s passion and commitment to reduce driver distraction inspired her to go further to create more driver assist technology patents. We’d also encourage you to share our Ford Go Further page with friends and family and please continue to share your Go Further stories with us as well! Our new ad and these stories demonstrate how, for all of us, Go Further is more than just words, it’s how we behave every day. Thank you. Chantel Lenard Quote Link to comment Share on other sites More sharing options...
akirby Posted January 30, 2017 Share Posted January 30, 2017 Well that was cute but completely underwhelming and not at all what I expected. At least they did show the GT for a split second. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted January 30, 2017 Share Posted January 30, 2017 Does anyone else think they're going too far too quickly with the mobility thing? It seems like it's all they talk about now. 3 Quote Link to comment Share on other sites More sharing options...
MKX1960 Posted January 30, 2017 Share Posted January 30, 2017 I don't expect most of this to happen in my lifetime. They should focus more on the next 20 years. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted January 30, 2017 Share Posted January 30, 2017 (edited) Does anyone else think they're going too far too quickly with the mobility thing? It seems like it's all they talk about now. I don't expect most of this to happen in my lifetime. They should focus more on the next 20 years.Should be interesting how it shakes out...maybe we are are the cusp big change, coming sooner then anyone expected..sorta like how the Internet took off like a rocket in the late 1990s. Or they are desperate for changes because people under 30 aren't going to be buying cars as much as Gen X or Babyboomers have been...maybe 5he market is really changing... Edited January 30, 2017 by silvrsvt Quote Link to comment Share on other sites More sharing options...
rmc523 Posted January 30, 2017 Share Posted January 30, 2017 Should be interesting how it shakes out...maybe we are are the cusp big change, coming sooner then anyone expected..sorta like how the Internet took off like a rocket in the late 1990s. Or they are desperate for changes because people under 30 aren't going to be buying cars as much as Gen X or Babyboomers have been...maybe 5he market is really changing... I mean, I can see their perspective......they want to be in on the ground floor if/when the market does shift. I just think they're thinking it'll shift sooner than it actually will. The US is just too large for many of these things to be viable for most people, in my opinion. In big cities, these ride sharing programs and bike rental and whatnot may work, but for those that live outside of cities, it's not realistic. Furthermore, full autonomy of vehicles - as has been discussed here ad nauseam - won't be a full "solution"/option for the majority of people for at least a decade, if not longer. We're getting closer, sure, with all the added tech coming in cars these days, but it'll be some time before they become widespread.....we're having difficulty with semi-autonomous at the moment, let alone full autonomy. So getting back to my point - they want to get in on the shift early, but I think they're pushing it too much too soon, where it seems like they're shoving it down people's throats. There isn't a press release or anything anymore that doesn't somehow mention....."Ford......an auto company and a mobility company," They have a press conference at NAIAS where they unveil nothing except a powerpoint presentation with a picture of a canyon with the word Bronco over it, and a map with Ranger written on it, and then yet another presentation on their mobility services that nobody - especially at an auto show - is interested in.....only to reveal the F-150 before the show (I'll buy the let's get the attention to ourselves argument of doing it beforehand, so I'm not overly critical of that); and then very quietly reveal the Mustang a week after the show and slip it on the show floor after the show has been open a week, with no fanfare whatsoever, all while ugly pictures of it leaked first instead of showing it at the show like expected. And then looking at this ad, the one thing in the ad that would make people stop in their tracks and stare as it comes on the TV - the GT - gets 3 seconds at the end of an otherwise very forgetful ad. Anyway, I'll get off my soapbox now lol 1 Quote Link to comment Share on other sites More sharing options...
Bob Rosadini Posted January 31, 2017 Share Posted January 31, 2017 Does anyone else think they're going too far too quickly with the mobility thing? It seems like it's all they talk about now. IMO for sure. The leadership in the auto industry are lemmings-running full speed for that cliff. As for Ford, duh-what did I miss -Jac the Knife is back? Then again I guess I'm just getting old. Better durability? Better economy? Nah-more important that we spend our wealth and energy on an accelerated program so some a-hole can read his paper while blowing by me at 85! In time? Maybe, but that makes too much sense. I do wonder though-for starters, why don't we do railroads first-at least the tracks are in place, the switch gear is automated, and yet we still have head on collisions with two trains on the same track! And the ad? Yawn! 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted January 31, 2017 Share Posted January 31, 2017 Advertising is one thing. It depends on how much they're devoting to it internally and whether it is holding back traditional product development. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 3, 2017 Share Posted February 3, 2017 You know, I was advocating a Continental Super Bowl Commerical..... what if Lincoln did something crazy and showed the Continental AND new Navigator (for the first time, with a big asterisk "Navigator available in summer") in an ad.....as a sort of "Lincoln is back" ad to generate renewed interest in the brand. Quote Link to comment Share on other sites More sharing options...
SoonerLS Posted February 3, 2017 Share Posted February 3, 2017 You know, I was advocating a Continental Super Bowl Commerical..... what if Lincoln did something crazy and showed the Continental AND new Navigator (for the first time, with a big asterisk "Navigator available in summer") in an ad.....as a sort of "Lincoln is back" ad to generate renewed interest in the brand. I dunno--a Superb Owl ad doesn't really fit with what they've been doing, and what they're doing seems to be working. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted February 3, 2017 Share Posted February 3, 2017 I dunno--a Superb Owl ad doesn't really fit with what they've been doing, and what they're doing seems to be working. It would probably have already been announced. I don't think they would pull a surprise. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 3, 2017 Share Posted February 3, 2017 I dunno--a Superb Owl ad doesn't really fit with what they've been doing, and what they're doing seems to be working. They've not really had the product in place for a Superbowl ad to work for them. They tried it in 2013 with the MKZ redesign, but it blew up in their face because quality issues delayed delivery to dealers, meaning everyone that came in after seeing it in the Superbowl couldn't even look at one, let alone buy one. At least if they did a Conti ad, it's been out for a few months, so there'd be sufficient inventory on hand to support a bump in interest from a Superbowl ad. Quote Link to comment Share on other sites More sharing options...
SoonerLS Posted February 3, 2017 Share Posted February 3, 2017 They've not really had the product in place for a Superbowl ad to work for them. They tried it in 2013 with the MKZ redesign, but it blew up in their face because quality issues delayed delivery to dealers, meaning everyone that came in after seeing it in the Superbowl couldn't even look at one, let alone buy one. At least if they did a Conti ad, it's been out for a few months, so there'd be sufficient inventory on hand to support a bump in interest from a Superbowl ad. It's not about product, it's about the advertising style. Lincoln's very coherent campaign has been about elegant, understated luxury, and a Super Bowl ad just doesn't seem to me to fit with that. 1 Quote Link to comment Share on other sites More sharing options...
Anthony Posted February 3, 2017 Share Posted February 3, 2017 Honestly it doesn't matter if what they plan pans out or not. With this commercial, they are marketing to the left and right coast. They've already got the space in between. They need to show the people on the coasts that they are just as in step with technology as Google, Apple or Uber. Once you start mentioning Ford in the same breath as companies, you are on the radar of a lot of people that would normally not even think of considering them. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 3, 2017 Share Posted February 3, 2017 It's not about product, it's about the advertising style. Lincoln's very coherent campaign has been about elegant, understated luxury, and a Super Bowl ad just doesn't seem to me to fit with that. You can do an ad in the same style, though. Matthew McConoughey will get people's attention for the vehicle/brand. Quote Link to comment Share on other sites More sharing options...
2b2 Posted February 3, 2017 Share Posted February 3, 2017 They've not really had the product in place for a Superbowl ad to work for them. They tried it in 2013 with the MKZ redesign, but it blew up in their face because quality issues delayed delivery to dealers, meaning everyone that came in after seeing it in the Superbowl couldn't even look at one, let alone buy one. At least if they did a Conti ad, it's been out for a few months, so there'd be sufficient inventory on hand to support a bump in interest from a Superbowl ad. imho award-show-tv-schedule-2017-2018-oscars-grammys-emmys-more... Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 3, 2017 Share Posted February 3, 2017 imho award-show-tv-schedule-2017-2018-oscars-grammys-emmys-more... What's that for? Quote Link to comment Share on other sites More sharing options...
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