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GM up 10% for December, Down 1.3% for 2016


rmc523

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It still amazes me that ATS and CTS sales continue to decline. When will they reach bottom?

They're on the skids with most other car segments, I don't think GM can do anything except offer more incentives.

 

December results were good for many companies because everyone was giving out large incentives,

I wonder if that pull ahead makes for a low tide in January.......

Edited by jpd80
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At least the Continental is a hit! Helps to have a real name and unique styling.

 

CT6? What is that, a rental car? asks average buyers

 

The CT6 is selling well considering how expensive it is with upper models going for 90K (!) and base models in the 60 k range in a market that is losing interest in sedans. I'd go as far as saying it is a hit for them.

 

The CTS and ATS are the failures with 30% declines off of last years dismal sales.

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The CT6 better meets the expectations of what potential customers want from a Cadillac passenger car. If it had a real name - even one from the past, such as Fleetwood or Sixty Special - it would probably resonate even more with customers.

 

Has Cadillac even done much to promote it? I don't recall seeing a single commercial for the CT6.

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The CT6 ads showing it in some kind of Brooklyn NY setting don't work. Since most people who live there don't want to own or drive an expensive car. Just hail a cab/Uber, or use subway. If they do get a car, it's a beater, or an import brand compact.

 

But that's "cool!!!" And Cadillac is now "cool!!".....their marketing department said so!

Edited by rmc523
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The New York City metropolitan area is the nation's largest market for luxury cars, if I recall correctly. A fair number of well-to-do people who live in the city do own a car....they may not use it during the week, but they do use it to take trips on the weekend, or visit their country home.

 

And not every neighborhood in the city consists of high-rise apartments or rows of brownstones. There are some neighborhoods where houses have garages or at least a driveway.

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The CT6 ads showing it in some kind of Brooklyn NY setting don't work. Since most people who live there don't want to own or drive an expensive car. Just hail a cab/Uber, or use subway. If they do get a car, it's a beater, or an import brand compact.

 

I see most ads for luxury vehicles set in cosmopolitan areas like NYC, where millions of people still own and drive their own cars. Otherwise, why else would traffic be so bad? :)

 

Also, don't discount the suburbs of NYC, where much of the money resides and where the subway doesn't serve.

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The New York City metropolitan area is the nation's largest market for luxury cars, if I recall correctly. A fair number of well-to-do people who live in the city do own a car....they may not use it during the week, but they do use it to take trips on the weekend, or visit their country home.

I live in the area and unless your Jerry Seinfeld or the like, the vast majority of people who live in NYC proper don't own a car because of all the anicillary costs involved with it. It's far easier getting around with mass transit or using a service like ZipCar to get et around. If you live in the suburbs or bedroom communities in the area, people take buses,trains, ferrys into the city, but after the latest gas spike, lots of younger people are moving closer to the area just out NYC vs commuting An hour or two. Jersey City and Hoboken are seeing large increases in population and genterfaction because of this.

 

Yes there are lots of luxury cars in the area, but often these are bought by posers who are leasing them to show off to friends/family. The funny thing we I work at (a small specialty electronics assembly plant own by an international company), we have a considerable amount of Acuras own by management or senior people. The Hourly people have a large cross section of Fords, Hondas, Chevys, etc.

 

I have all the major luxury brands outside of Bentley and Rolls Royce within a 10-15 drive of where my work is located, to include Mazariti.

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The New York City metropolitan area is the nation's largest market for luxury cars, if I recall correctly. A fair number of well-to-do people who live in the city do own a car....they may not use it during the week, but they do use it to take trips on the weekend, or visit their country home.

I live in the area and unless your Jerry Seinfeld or the like, the vast majority of people who live in NYC proper don't own a car because of all the anicillary costs involved with it. It's far easier getting around with mass transit or using a service like ZipCar to get et around. If you live in the suburbs or bedroom communities in the area, people take buses,trains, ferrys into the city, but after the latest gas spike, lots of younger people are moving closer to the area just out NYC vs commuting An hour or two. Jersey City and Hoboken are seeing large increases in population and genterfaction because of this.

 

Yes there are lots of luxury cars in the area, but often these are bought by posers who are leasing them to show off to friends/family. The funny thing we I work at (a small specialty electronics assembly plant own by an international company), we have a considerable amount of Acuras own by management or senior people. The Hourly people have a large cross section of Fords, Hondas, Chevys, etc.

 

I have all the major luxury brands outside of Bentley and Rolls Royce within a 10-15 drive of where my work is located, to include Mazariti.

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