F-Series on pace to top 800,000 sales this year, and other staggering facts

[PREMiERdrum]

http://www.detroitnews.com/story/business/autos/ford/2016/12/08/ford-series-sales-track/95125392/

San Diego — Ford Motor Company and industry analysts say the Ford F-Series pickup is on track to sell more than 800,000 in 2016 for the first time since 2005. That staggering figure will mark a milestone 40th straight year that the F-Series has been the best-selling pickup in the U.S. market.

Yet, despite months of Chevy ads showing bears stalking aluminum cages and concrete blocks puncturing F-150 beds, F-Series sales — which include the F-150 and F-250 trucks — are growing. With one month to go in 2016, F-Series sales are 733,287 to 213,000 more than nearest competitor Silverado, a 35 percent increase in the margin over 2015.

 

The F-Series success comes despite daunting manufacturing challenges and a fusillade of negative advertising from Ford competitors. Prior to Ford’s investment, Chevrolet’s steel Silverado pickup had been the class lightweight. With Ford’s aluminum diet making headlines, Chevy fired back in a series of high-profile TV ads suggesting that aluminum compromised the pickup’s core promise: strength.

 

Truck marketing chief Scott says the switch to aluminum has not sacrificed F-series’ bottom line. “Overall F-Series transaction price is highest in the industry and Super Duty is transacting $10,000 a unit higher than the 2016,” he says. “The F-150 transaction price is $1,500 to $3,000 higher than our competitors.”

 

 

To put the F-Series sales volumes in perspective, a TrueCar.com found study that — if you define luxury vehicles as $50,000-plus — the F-Series would be far and away the world’s biggest luxury automaker. Some 25 percent — more than 200,000 — of F-Series sales are over $50,000.

 

Edited December 8, 2016 by PREMiERdrum

[fordmantpw]

 

 

Super Duty is transacting $10,000 a unit higher than the 2016,”

 

That's no joke! Comparably equipped, the prices are close to the '16, but with so many goodies available on the '17, it's easy to load it up with options. Not counting the diesel engine, it's easy to add $10k+ in options to an already well equipped Lariat.

[grbeck]

Interesting facts about the transaction prices.

What I've noticed in rural Pennsylvania is that some successful business owners won't drive a Mercedes or BMW (or even a Cadillac), for fear of alienating potential customers (most of whom live in the area) or neighbors. But it's okay to drive a well-equipped F-150 or Silverado.

[fordtech1]

Interesting facts about the transaction prices.

 

What I've noticed in rural Pennsylvania is that some successful business owners won't drive a Mercedes or BMW (or even a Cadillac), for fear of alienating potential customers (most of whom live in the area) or neighbors. But it's okay to drive a well-equipped F-150 or Silverado.

 

It's true you can't roll up to a job site in a Mercedes

[silvrsvt]

It's true you can't roll up to a job site in a Mercedes

 

Thus why I think Mercedes push into the van market won't work out for them...they aren't a "working" persons car.

[akirby]

 

Thus why I think Mercedes push into the van market won't work out for them...they aren't a "working" persons car.

 

I thought Sprinter vans were pretty popular?

[silvrsvt]

 

I thought Sprinter vans were pretty popular?

 

At rusting? They also sold them under the Dodge name. I don't see many outside of fleet applications.

[MY93SHO]

 

At rusting? They also sold them under the Dodge name. I don't see many outside of fleet applications.

Also Freightliner. just a badge and grille job.

[bzcat]

 

Thus why I think Mercedes push into the van market won't work out for them...they aren't a "working" persons car.

 

That's a bold statement to make about the world's best selling commercial vehicle brand.

[fordmantpw]

 

That's a bold statement to make about the world's best selling commercial vehicle brand.

 

I'm pretty sure he was referring to the US.

[rmc523]

 

That's no joke! Comparably equipped, the prices are close to the '16, but with so many goodies available on the '17, it's easy to load it up with options. Not counting the diesel engine, it's easy to add $10k+ in options to an already well equipped Lariat.

 

To be fair, I think Super Duty's numbers are skewed higher than normal because I think they build the higher trims first before flushing out production with the lower trims.

[fordmantpw]

 

To be fair, I think Super Duty's numbers are skewed higher than normal because I think they build the higher trims first before flushing out production with the lower trims.

 

To my understanding, the demand has been for the higher trims. Not only from dealers, but special orders from customers. Ford is just building what is being ordered.

[fuzzymoomoo]

 

To my understanding, the demand has been for the higher trims. Not only from dealers, but special orders from customers. Ford is just building what is being ordered.

Special orders aren't built right out of the gate though. That starts several weeks into production.

 

Point taken though since dealers can order what they want for dealer stock and they have an idea of what their particular customers want.

[fordmantpw]

Special orders aren't built right out of the gate though. That starts several weeks into production.

 

Point taken though since dealers can order what they want for dealer stock and they have an idea of what their particular customers want.

 

Right. I will say, of the customer orders that I have seen, probably 80-90% are Lariat and above, with probably 50% being Platinums.

[jpd80]

As mentioned above, most of the 2017 SDs being sold are high trim levels as Ford works through its sell down

of 2016 SD stock, I suspect that the ATP on 2017 SD will come back to normal in Q1 or Q2 next year when

Ford gets back into fleet deliveries.

 

The hold on 2017 F150s actually helped with the sell down of that 2016 F150 stock,

wouldn't be surprised if that was (part of) the reason.....

Edited December 8, 2016 by jpd80

[rmc523]

 

To my understanding, the demand has been for the higher trims. Not only from dealers, but special orders from customers. Ford is just building what is being ordered.

But my point is that Ford typically builds the higher trims first before building the lower trims, so ATPs are skewed higher at first since that's all that's out there to buy.

[RichardJensen]

 

That's a bold statement to make about the world's best selling commercial vehicle brand.

 

Is MB the best selling commercial brand, though? Or is Daimler the biggest commercial outfit (incl. Freightliner, etc.)?

 

Also, does such a statistic count 100% of F-Series sales as personal use?

[silvrsvt]

 

I'm pretty sure he was referring to the US.

 

Not to mention MB and even BMW's are used as Taxis in Germany...so their perception in the EU is alot different then the US or other places.

[Ron W.]

 

Not to mention MB and even BMW's are used as Taxis in Germany...so their perception in the EU is alot different then the US or other places.

 

And police vehicles, so yea they're a lot like Ford is in the U.S.

[jpd80]

If the Q4 sales trend for the past two years remains the same, F Series could be in line for +80K sales this month

[Bryan1]

The 2017 Super Duties are not all high end trims near me. At my dealer there are 12 2017 Super Duties and 6 are XL or XLT.

[Joe771476]

Without actually checking, if you consider the Ford Transit van worldwide sales and other Ford joint ventures in Turkey (Ford Otosan) making the Ford Cargo heavy trucks and exporting them to 35 countries in Asia plus the two commercial joint ventures in China alone, I bet you'd see Ford giving Daimler-Benz (Mercedes) a run for their money! Here in the US, the Ford Transit has made Sprinter sales a joke!

[rmc523]

The 2017 Super Duties are not all high end trims near me. At my dealer there are 12 2017 Super Duties and 6 are XL or XLT.

I wasn't saying all of them, just that a lot of them are, and as time goes on, it'll all even out

[jpd80]

The 2017 Super Duties are not all high end trims near me. At my dealer there are 12 2017 Super Duties and 6 are XL or XLT.

and that's pretty normal by now.

Amonth ago, Super Duty stock at dealerships was mostly 2016s but with 72K F Series sales last month,

Ford moved over 25,000 SDs so now the 2017s are really taking hold.with fewer 2016s left..