Biker16 Posted October 5, 2016 Share Posted October 5, 2016 http://www.usatoday.com/story/money/cars/2016/10/05/ford-bronco-suv-making-slow-speed-chase-back-into-lineup/91591336/ DETROIT -- Ford's brawny, off-road Bronco SUV is involved in a slow-speed chase back into the automaker's lineup, according to a United Auto Workers official. Rumors about the Bronco's resurrection have persisted for the better part of a year even though Ford has steadfastly refused to confirm its plans or to confirm its plans to also make the Ranger pickup at Michigan Assembly Plant in Wayne, Mich. UAW Local 900 Plant Chairman Bill Johnson said union officials learned last September that Ford definitely plans to build the Ranger in Michigan and also is likely to resurrect the Bronco SUV as the second vehicle at the plant. "Its not a secret. ... it was announced to the entire leadership of the UAW a year ago," Johnson told the Free Press. While it's unclear what the new Ford Bronco will look like, automotive enthusiast sites are rife with speculation. Many fans of the old Bronco hope Ford will bring back a two-door version but that's unlikely in an era where consumers value convenience and flexible design. Some speculate Ford could refashion the seven-passenger Everest it makes in Australia into the Bronco. Or, Ford could restyle the Everest to look like the retro-styled Bronco Concept 2004. Quote Link to comment Share on other sites More sharing options...
RPF Posted October 5, 2016 Share Posted October 5, 2016 They just couldn't resist... I suspect this won't be the last of this kind of lazy journalism on this product. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted October 5, 2016 Share Posted October 5, 2016 Slow news day. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted October 5, 2016 Share Posted October 5, 2016 Slow news day. Which is amazing considering the VP debate last night Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted October 5, 2016 Share Posted October 5, 2016 Which is amazing considering the VP debate last night Meh, the republicans took care of that before the debate. They tweeted the winner and overview before the debate even took place. Gotta love politics! 3 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted October 5, 2016 Share Posted October 5, 2016 (edited) Meh, the republicans took care of that before the debate. They tweeted the winner and overview before the debate even took place. Gotta love politics! that's still enough to keep the talking heads busy for at least today Edited October 5, 2016 by fuzzymoomoo 1 Quote Link to comment Share on other sites More sharing options...
Kev-Mo Posted October 5, 2016 Share Posted October 5, 2016 (edited) Bronco better be good - because it is far past fashionably LATE to the party. Wrangler sales strong for long time now and 4Runner sales have more than doubled in the last 3-4 years. Edited October 5, 2016 by Kev-Mo Quote Link to comment Share on other sites More sharing options...
blazerdude20 Posted October 5, 2016 Share Posted October 5, 2016 Slow news day. Pun intended? Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted October 5, 2016 Share Posted October 5, 2016 Bronco better be good - because it is far past fashionably LATE to the party. Wrangler sales strong for long time now and 4Runner sales have more than doubled in the last 3-4 years. Both products have been on the market for a long-time and I'll bet part of the reason for the increase is the lack of a "real" SUV in the marketplace since everyone either replaced or added car based CUVs for better gas mileage. The 4Runner sold about 97K units last year, a far cry from its numbers 20 years ago during the height of the SUV craze. The Wrangler is more impressive...105K sales world wide in 2010 to 250K+ in 2015. Between the Ranger and Bronco, I can see the Ford selling about 200K of them a year. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted October 5, 2016 Share Posted October 5, 2016 Pun intended? no but it should have been..... Quote Link to comment Share on other sites More sharing options...
akirby Posted October 5, 2016 Share Posted October 5, 2016 Both products have been on the market for a long-time and I'll bet part of the reason for the increase is the lack of a "real" SUV in the marketplace since everyone either replaced or added car based CUVs for better gas mileage. The 4Runner sold about 97K units last year, a far cry from its numbers 20 years ago during the height of the SUV craze. The Wrangler is more impressive...105K sales world wide in 2010 to 250K+ in 2015. Between the Ranger and Bronco, I can see the Ford selling about 200K of them a year. I bet the majority of that sales increase was the 4 door model. I agree on the 200K total for T6 NA. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted October 6, 2016 Share Posted October 6, 2016 I bet the majority of that sales increase was the 4 door model. oddly enough the 4 door Wrangler went into production in 2007....not the best of economic times, which makes the rise in sales 3 years after that more impressive. Quote Link to comment Share on other sites More sharing options...
rperez817 Posted October 6, 2016 Share Posted October 6, 2016 The 4Runner sold about 97K units last year, a far cry from its numbers 20 years ago during the height of the SUV craze. If the 4Runner continues its growth streak, it may actually come close to its previous peak sales number by the end of 2017. In 1996 (first year of the N180 series), 4Runner sales were a tad over 99k units in the U.S.; sales grew to about 128k in 1997 as supply caught up to demand. The 1997 figure is the previous peak. The first motor vehicle I purchased was a used '85 N60 Series 4Runner. It was crude, but amazingly capable off road. 4Runner resale values are generally very high. I actually sold mine for almost the same amount that I spent purchasing it five years prior. Quote Link to comment Share on other sites More sharing options...
StangBang Posted October 7, 2016 Share Posted October 7, 2016 People see the Bronco name and have great expectations of a reboot of the original. They are going to be disappointed when they find out it is an Everest of a different name. Quote Link to comment Share on other sites More sharing options...
blazerdude20 Posted October 7, 2016 Share Posted October 7, 2016 oddly enough the 4 door Wrangler went into production in 2007....not the best of economic times, which makes the rise in sales 3 years after that more impressive. The Wrangler also has undergone a pretty impressive interior and power train improvement. It's a much more rewarding vehicle to drive daily than the model of 6-7 years ago. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted October 7, 2016 Share Posted October 7, 2016 (edited) People see the Bronco name and have great expectations of a reboot of the original. They are going to be disappointed when they find out it is an Everest of a different name. I don't think that is going to be a problem. The biggest image that sticks out the general public about the Bronco is this: Not to mention all the rumors are pointing to a more civilized Wrangler type vehicle. Ford doesn't really need another "soft roader" CUV style vehicle. The next Bronco will be refined, but at the same time you don't have to worry about scratching up your interior if you do work with it. Edited October 7, 2016 by silvrsvt Quote Link to comment Share on other sites More sharing options...
Mark B. Morrow Posted October 7, 2016 Share Posted October 7, 2016 Always a good time for this: 1 Quote Link to comment Share on other sites More sharing options...
Kev-Mo Posted October 7, 2016 Share Posted October 7, 2016 I don't think that is going to be a problem. The biggest image that sticks out the general public about the Bronco is this: There is an entire Generation of young drivers who envy Jeeps, Tacoma's and 4Runners that could not even tell you what this picture is. Build a great Ranger and Bronco and young people might even consider to shop Ford. 2 Quote Link to comment Share on other sites More sharing options...
Kev-Mo Posted October 7, 2016 Share Posted October 7, 2016 If the 4Runner continues its growth streak, it may actually come close to its previous peak sales number by the end of 2017. In 1996 (first year of the N180 series), 4Runner sales were a tad over 99k units in the U.S.; sales grew to about 128k in 1997 as supply caught up to demand. The 1997 figure is the previous peak. The first motor vehicle I purchased was a used '85 N60 Series 4Runner. It was crude, but amazingly capable off road. 4Runner resale values are generally very high. I actually sold mine for almost the same amount that I spent purchasing it five years prior. 4Runner is very popular here in Colorado - I think it it ugly but the typical Toyota customer loves it. My dentist drives one. There is plenty of room to compete here with a great Bronco that could bring younger customers to Ford. Quote Link to comment Share on other sites More sharing options...
Kev-Mo Posted October 7, 2016 Share Posted October 7, 2016 4Runner is very popular here in Colorado - I think it it ugly - I don't like the Asian inspired design of bulging headlights and tail lights, but the typical Toyota customer loves it. My dentist (young hip mountain sports guy) drives one that he is pretty proud of. There is plenty of room to compete here with a great Bronco that could bring younger customers to Ford. Too bad the Ranger and Bronco are so late to the party - still waiting.... Quote Link to comment Share on other sites More sharing options...
jpd80 Posted October 7, 2016 Share Posted October 7, 2016 Another article with no substance other than the name "Bronco" Put a whisper out there and let the internet go wild with speculation, let's wait and see what's actually being offered...... Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted October 8, 2016 Share Posted October 8, 2016 There is an entire Generation of young drivers who envy Jeeps, Tacoma's and 4Runners that could not even tell you what this picture is. Build a great Ranger and Bronco and young people might even consider to shop Ford. Given that it happened 20+ years ago and my assumption that someone who is in their 20s that would maybe know about this event, wouldn't be able to afford it anyways. I'm speaking more about an older demographic that can actually afford a new one. Not to mention I've never heard ANYONE be envious of a Tacoma or 4Runner...Jeeps are a completely different animal. Quote Link to comment Share on other sites More sharing options...
probowler Posted October 9, 2016 Share Posted October 9, 2016 Bullshit article title is bullshit. Somebody get this writer a fucking Pulitzer for "Outstanding Achievement" in the category of Wit and and classical Pop Culture references Quote Link to comment Share on other sites More sharing options...
Kev-Mo Posted October 10, 2016 Share Posted October 10, 2016 (edited) Not to mention I've never heard ANYONE be envious of a Tacoma or 4Runner...Jeeps are a completely different animal. Perhaps In New Jersey - But from the Mountain West to California Tacoma and 4Runner are very popular - look at the sales figures. Hey I hate them too, but I know a successful model when I see it. Edited October 10, 2016 by Kev-Mo Quote Link to comment Share on other sites More sharing options...
rperez817 Posted October 10, 2016 Share Posted October 10, 2016 Not to mention I've never heard ANYONE be envious of a Tacoma or 4Runner...Jeeps are a completely different animal. Envy, maybe not. Desire, definitely. Both vehicles are quite popular here in North Texas, and the exceptionally high resale values for both testify to their strong demand in the used vehicle marketplace. Quote Link to comment Share on other sites More sharing options...
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