Ford Motor Company March 2016 Sales Figures

[jpd80]

Link

 

Years, Best First-Quarter Results since 2006

• Ford Motor Company U.S. sales of 254,711 vehicles for March up 8 percent versus last year; first quarter sales total 645,626 vehicles – up 9 percent

• Ford brand SUVs reach best first quarter sales start in company history, best March sales since 2001 – March Edge sales up 49 percent, Escape grows 8 percent and Explorer gains 4 percent

• Ford F-Series sales up 9 percent, for best March and first quarter start in a decade; commercial vans produce best March sales in 38 years, led by record Transit sales

• Lincoln sales grew 11 percent, thanks to the brand’s best March performance for sport utility vehicles since 2001; Lincoln brand SUVs up 27 percent in first quarter

DOWNLOAD MARCH SALES PDF WITH CHARTS

DEARBORN, Mich., April 1, 2016 – Ford Motor Company sold 254,711 vehicles in the U.S. in March – an 8 percent gain versus a year ago – while first quarter sales of 645,626 vehicles were up 9 percent. This represents the company’s best sales performance for March and first quarter since 2006.

Total Ford brand SUVs are off to their best start in company history, with first quarter total sales of 188,100 – up 15 percent versus a year ago. March SUV sales also were up 13 percent with 72,872 SUVs sold, marking the best March performance in 15 years. For the month, Edge was up 49 percent, Escape was up 8 percent and Explorer was up 4 percent.

F-Series sales exceeded 70,000 in March, with 73,884 trucks sold. 2007 is the last time F-Series broke the 70,000 mark this early in the year. F-Series sales rose 9 percent versus last year, marking their best March performance since 2006. For the quarter, F-Series sales totaled 186,121 – up 5 percent.

"Customers continue buying high-end SUVs and trucks, helping the Ford brand increase its average transaction prices by more than $1,600 per vehicle in March – nearly double the industry average,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “We have been seeing solid sales momentum in the first quarter across our entire portfolio, with car, SUV and truck sales up across the board."

Cars were up 1 percent, SUVs grew 16 percent and trucks rose 9 percent to start the year.

Commercial van sales also rose in the first quarter totaling 58,738 vehicles, representing a 22 percent increase versus a year ago.

Commercial van sales for the month tallied 24,330 vehicles for America’s top-selling commercial vehicle brand, fueled by Transit, up 53 percent, with 14,895 sales – Ford’s best commercial van month in 38 years. With 36,022 vans sold in first quarter, Transit van sales are up 57 percent to start the year.

Lincoln sales were up 11 percent in March, while average transaction prices for the brand were up more than $2,100 – almost four times the rate of growth of the overall luxury segment.

Much of the growth came from 6,428 Lincoln SUV sales – a 28 percent gain. First-quarter Lincoln SUV sales increased 27 percent, marking Lincoln SUVs best sales performance for March and the first quarter since 2001.

 

Edited April 1, 2016 by jpd80

[jpd80]

[jpd80]

Edge 14,005 sales - 38% are high end Titanium models.

 

F150 - 73,884 California and Florida up 13% and 15%

 

Vans best sales in 38 years.

 

Lincoln 9,680 sales up 9% and 16% for Q1.

ATP increased 2,100 for Lincoln in March over last year.

Edited April 1, 2016 by jpd80

[silvrsvt]

Nice to see Lincoln to be turning a corner and actually growing for a change...all good things going forward.

[jpd80]

Did Ford just outsell GM last month?

Ford/Lincoln 254,711

GM 252,128

[fuzzymoomoo]

Fusion sales slightly up....

 

Remind me again why they stopped production at FRAP?

[rmc523]

Fusion sales slightly up....

 

Remind me again why they stopped production at FRAP?

 

That's one thing I've not understood either - they added production there as overflow/additional production because they weren't able to make enough at Hermosillo. But suddenly they decided they don't need it, even with increasing sales?

 

I mean, longer term if MKZ moves to FRAP, allowing for additional Fusion production at Hermosillo, it makes more sense.

[fordmantpw]

I think Ford sees the plateau of car sales is near, and SUV sales are going to take off. Either that, or they feel they have reached about the max in Fusion sales that they can get without putting a ton of cash on the hood.

[fuzzymoomoo]

 

That's one thing I've not understood either - they added production there as overflow/additional production because they weren't able to make enough at Hermosillo. But suddenly they decided they don't need it, even with increasing sales?

 

I mean, longer term if MKZ moves to FRAP, allowing for additional Fusion production at Hermosillo, it makes more sense.

My theory is since we already have one all-new model going through launch in the Continental, they decided (since Continental is proving to be more complicated to build than they originally thought) that since Fusion is getting its MCE this year to only worry about retooling Mexico for now. We have been told that Fusion can come back at any time, and aside from some stamping dies they haven't taken the tooling out.

Next-gen MKZ is tentatively moving to FRAP.

[630land]

Nissan and Hyundai are dumping their mid size cars [Altima/Sonata] into fleets and will bite them back.

Good to see the Fusion not be a cheapo fleet queen like the 2000-07 Taurus.

 

But also, the current Taurus is up this month, hmmmm.

[jpd80]

Fusion sales slightly up....

 

Remind me again why they stopped production at FRAP?

Different strategy, continue building inventory through winter and Ford doesn't need overflow plants.

At the star to march, Fusion inventory was something like 86,000

[mettech]

Fleet sales numbers?

[jpd80]

Fleet sales numbers?

True they played a big part last month but Ford brand also scored a $1,600 increase in ATP YOY.

[jpd80]

I think Ford sees the plateau of car sales is near, and SUV sales are going to take off. Either that, or they feel they have reached about the max in Fusion sales that they can get without putting a ton of cash on the hood.

I think you're on the money.

If the SAAR flattens this year and points down next year, the first to feel that will be lifestyle trucks and Utilities.

 

In that instance, i see more people heading back to say one size smaller vehicles like the more traditional mid sized

and compacts Utes and cars.. So no need to push the panic button on anything yet. If things slow, the three F Series

plants will feel it first with a gentle easing back.

 

and yes, any slowing of the economy or confidence will drive buyers back into vehicles like

Fusion and Focus as well as Escape and Edge

Edited April 3, 2016 by jpd80