T-bird Posted February 2, 2016 Share Posted February 2, 2016 (edited) Ford Motor Company January 2016 Sales Results Ford Brand SUVs Post Strongest Start since 2004; Ford Vans Have Best Start in 31 Years, Thanks to New Transit Ford brand SUVs have their best start since 2004 with 50,212 vehicles sold; Edge sales up 26 percent Transit sales increase 51 percent, driving Ford van sales to their best January since 1985 Lincoln posts January sales up 8 percent on strong demand for all-new Lincoln MKX Ford Motor Company average transaction prices grow almost three times the rate of overall industry; U.S. sales of 173,723 vehicles decline 3 percent versus last year DOWNLOAD JANUARY SALES PDF WITH CHARTS DEARBORN, Mich., Feb. 2, 2016 – Coming off strong results last January, Ford Motor Company’s total U.S. sales of 173,723 vehicles declined 3 percent last month versus a year ago. Bright spots for January include industry-leading transaction price increases for the month, the best start since 2004 for Ford brand SUV sales and an 8-percent gain in sales for Lincoln. “For Ford, overall transaction prices were up $1,800 in January – almost three times more than the overall industry average – driven largely by strong customer demand, especially for our SUVs and F-Series pickups,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. Ford SUVs totaled 50,212 sales last month – a 3 percent increase versus a year ago and the brand’s best sales start since 2004. The all-new Edge was the biggest driver, posting a 26 percent jump on sales of 9,533 vehicles. Transit sales increased 51 percent in January with 9,631 vehicles sold, lifting overall Ford van performance 20 percent for their best start since 1985. F-Series January sales totaled 51,540 vehicles, down 5 percent. F-Series average transaction pricing grew $2,500 last month, while incentive spending was down $500 versus a year ago. “We continue seeing strong commercial fleet orders for F-150 and will be filling more orders this year,” LaNeve said. “As the largest seller of commercial vehicles, this represents good news for Ford trucks and the overall economy.” Lincoln sales increased 8 percent, for the best start of the year since 2008. Lincoln sold 7,177 vehicles, and the all-new MKX posted a 51 percent increase with 2,052 vehicles sold. It was Lincoln’s best January for SUVs since 2001. Edited February 2, 2016 by robertlane Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted February 2, 2016 Share Posted February 2, 2016 Oy... Focus and Fiesta: Ugly performance. Reasonable bumps from Taurus and Flex (33% and 37%, respectively)... have to wonder if a little extra fleet volume was pushed out to help things along. Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted February 2, 2016 Share Posted February 2, 2016 More important than sales numbers: For Ford, overall transaction prices were up $1,800 in January – almost three times more than the overall industry average – driven largely by strong customer demand, especially for our SUVs and F-Series pickups, And this little nugget: F-Series average transaction pricing grew $2,500 last month, while incentive spending was down $500 versus a year ago. Quote Link to comment Share on other sites More sharing options...
akirby Posted February 2, 2016 Share Posted February 2, 2016 That's what kills me when people only look at sales volume. If you want higher ATPs and margins you're going to have less sales but more profit. But you get more flexibility in manufacturing and the ability to lower prices when needed and still turn a profit. 3 Quote Link to comment Share on other sites More sharing options...
RichardK Posted February 2, 2016 Share Posted February 2, 2016 Lincoln has trailed the other major luxury brands, Lexus, Cadillac, Acura, etc., in recent years, by a wide margin. However, this month they got close to Infinity's sales of 8514 versus Lincoln's 7177. Quote Link to comment Share on other sites More sharing options...
jasonj80 Posted February 2, 2016 Share Posted February 2, 2016 (edited) That's what kills me when people only look at sales volume. If you want higher ATPs and margins you're going to have less sales but more profit. But you get more flexibility in manufacturing and the ability to lower prices when needed and still turn a profit. You mean like leasing an Equinox for $139/month with $1000 down? Or the new Malibu for $109/month with $1000 down? Edited February 2, 2016 by jasonj80 1 Quote Link to comment Share on other sites More sharing options...
papilgee4evaeva Posted February 2, 2016 Share Posted February 2, 2016 Snow taken into account? Large parts of the Southeast got plastered in January, more so than they're accustomed to. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted February 2, 2016 Share Posted February 2, 2016 Oy... Focus and Fiesta: Ugly performance. I'm sure alot has to do with low gas prices.... 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted February 2, 2016 Share Posted February 2, 2016 Snow taken into account? Large parts of the Southeast got plastered in January, more so than they're accustomed to. Probable. If so that should also show up in GM sales. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted February 2, 2016 Share Posted February 2, 2016 I'm sure alot has to do with low gas prices.... And people wary of the transmission issues 1 Quote Link to comment Share on other sites More sharing options...
Biker16 Posted February 2, 2016 Share Posted February 2, 2016 (edited) I'm sure alot has to do with low gas prices.... and Aging products, maybe. in all fairness Ford was Blowing out the 2014s this time last year, The real test Will be this month and march, the Fire sale on the 2014's ended. Edited February 2, 2016 by Biker16 Quote Link to comment Share on other sites More sharing options...
Biker16 Posted February 2, 2016 Share Posted February 2, 2016 And people wary of the transmission issues and puppies. Quote Link to comment Share on other sites More sharing options...
630land Posted February 2, 2016 Share Posted February 2, 2016 Yeah, they need to bring out an "all new" Focus every 4 years! 5 years is ancient!!!! Corollas are "all new every generation" !!!! :P Anyway, back in the real world, the Transit shows that vans need not be 'He-Man BOF'. Some will scoff at Focus, but it sent Honda back to the drawing board and cut the 9th gen Civic's life cycle. The 10th Gen is a bit wacky, but will sell to Los Angelenos. Don't like DCT? Go get a CVT, then. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted February 2, 2016 Share Posted February 2, 2016 Focus inventory and soft sales are an issue for Ford but not the end of the world. Keep the situation under control but don't lose objectivity by doing a fire sale, There's not much profit on compacts so maybe slow the line an let volume Slide for now. Quote Link to comment Share on other sites More sharing options...
630land Posted February 2, 2016 Share Posted February 2, 2016 (edited) At least the Focus isn't getting killed off like the Dart and 200! The Sterling Hts Chrysler plant is down for 6 weeks. Fiat will drop the Chrysler/Dodge brands too, I predict, to save Italian makes. Mopar fans will hyper-ventilate. But should have thought about building better cars since the Volare days! They go on and on about how great the LH/Cloud cars were, but they fell apart, just like the '79 St. Regis [what a dumb name] tanks. How many times do they have to get 'saved'? Isn't the Mark 4 Focus coming in 2018? Why panic? Ford made huge profits last year. Edited February 2, 2016 by 630land 1 Quote Link to comment Share on other sites More sharing options...
grbeck Posted February 2, 2016 Share Posted February 2, 2016 I'm sure alot has to do with low gas prices.... And the all-new Civic. Quote Link to comment Share on other sites More sharing options...
Biker16 Posted February 2, 2016 Share Posted February 2, 2016 Yeah, they need to bring out an "all new" Focus every 4 years! 5 years is ancient!!!! Corollas are "all new every generation" !!!! :P Anyway, back in the real world, the Transit shows that vans need not be 'He-Man BOF'. Some will scoff at Focus, but it sent Honda back to the drawing board and cut the 9th gen Civic's life cycle. The 10th Gen is a bit wacky, but will sell to Los Angelenos. Don't like DCT? Go get a CVT, then. My only comment, The fiesta Debuted in the EU in 2008, it is old. Quote Link to comment Share on other sites More sharing options...
Pioneer Posted February 2, 2016 Share Posted February 2, 2016 At least the Focus isn't getting killed off like the Dart and 200! The Sterling Hts Chrysler plant is down for 6 weeks. Rumor is Focus plant goes on one shift soon. Quote Link to comment Share on other sites More sharing options...
Biker16 Posted February 2, 2016 Share Posted February 2, 2016 At least the Focus isn't getting killed off like the Dart and 200! The Sterling Hts Chrysler plant is down for 6 weeks. Fiat will drop the Chrysler/Dodge brands too, I predict, to save Italian makes. Mopar fans will hyper-ventilate. But should have thought about building better cars since the Volare days! They go on and on about how great the LH/Cloud cars were, but they fell apart, just like the '79 St. Regis [what a dumb name] tanks. How many times do they have to get 'saved'? Isn't the Mark 4 Focus coming in 2018? Why panic? Ford made huge profits last year. The crux of the FCA situation is They lacked the Scale to ever be profitable with low margin C and CD cars especially if they are made in the US with union labor. They could move them to mexico but I don't believe they have the capital to relocate these products, nor the funds to Support competitive product cycles at the volume they were being sold at. As the cost of new platforms continues to grow Scale become more and more important. Quote Link to comment Share on other sites More sharing options...
akirby Posted February 2, 2016 Share Posted February 2, 2016 My only comment, The fiesta Debuted in the EU in 2008, it is old. We've been through this before. The Camry platform dates to 2001. If Fiesta is old, Camry is ancient. And I'm sure Corolla is similar. The age of the platform is not a huge factor. Quote Link to comment Share on other sites More sharing options...
Biker16 Posted February 2, 2016 Share Posted February 2, 2016 We've been through this before. The Camry platform dates to 2001. If Fiesta is old, Camry is ancient. And I'm sure Corolla is similar. The age of the platform is not a huge factor. The analogy is selling this today. the Camry is Apples to oranges. Quote Link to comment Share on other sites More sharing options...
Anthony Posted February 2, 2016 Share Posted February 2, 2016 I think what he was trying to say is that the current bodystyle of the Fiesta was intro'd in 2008 (not counting the MCE) which is true albeit overseas. 1 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted February 2, 2016 Share Posted February 2, 2016 Rumor is Focus plant goes on one shift soon.That rumor has been going around since Labor Day. Quote Link to comment Share on other sites More sharing options...
630land Posted February 2, 2016 Share Posted February 2, 2016 While I won't buy a truck or SUV, I'm not going to lose sleep over them selling well. Ford is making $$ hand over fist not trying to "force buyers to have Euro tastes". Even over there, the Kuga is a big seller, generating profits. With RS having AWD, will the Mk 4 have it as option? Would make sense to get Subaru intenders. Quote Link to comment Share on other sites More sharing options...
akirby Posted February 2, 2016 Share Posted February 2, 2016 Ok, I thought we were talking platforms again. Yes, Fiesta is old but there isn't much ROI to be had by redesigning it. Quote Link to comment Share on other sites More sharing options...
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