Anthony Posted November 25, 2015 Share Posted November 25, 2015 (edited) Source: Leftlanenews Hyundai has provided valuable insight into what we can expect from its newly-formed Genesis sub-brand.Genesis will be formally launched at next year's Detroit Motor Show with the unveiling of the 2017 G90 (pictured), a full-size sedan designed to replace the aging Hyundai Equus. Positioned at the very top of the lineup, the G90 will usher in the Athletic Elegance design language that will influence every single car the company will introduce in the coming years.The G90 will be the first of six brand new models designed with an unabashed focus on luxury. The lineup will include a big crossover aimed at the Mercedes-Benz GLE-Class and the BMW X5, a coupe that will replace the existing Genesis coupe, and, surprisingly, an entry-level sedan that will fight head-to-head against the 3 Series and the C-Class. The sedan is expected to quickly spawn a crossover, though Dave Zuchowski, the CEO of Hyundai Motor America, suggested that a body-on-frame Genesis crossover isn't in the works. Every member of the Genesis lineup will ride on a purpose-built platform and use brand-specific engines, meaning they won't simply be regular-production Hyundais spruced up with bigger rims, more chrome, and a cow-lined cabin. Edited November 25, 2015 by Intrepidatious Quote Link to comment Share on other sites More sharing options...
bzcat Posted November 25, 2015 Share Posted November 25, 2015 (edited) Pretty sensible business plan 3-series size sedan 3-series size coupe (replaces the current Genesis coupe) X3 size CUV 5-series size sedan (replaces the current Genesis sedan) X5 size CUV 7-series size sedan (replaced the current Equus sedan) Edited November 25, 2015 by bzcat 1 Quote Link to comment Share on other sites More sharing options...
Biker16 Posted November 25, 2015 Share Posted November 25, 2015 Pretty sensible business plan 3-series size sedan 3-series size coupe (replaces the current Genesis coupe) X3 size CUV 5-series size sedan (replaces the current Genesis sedan) X5 size CUV 7-series size sedan (replaced the current Equus sedan) all based on a common RWD/AWD Architecture, sounds pretty reasonable to me. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted November 25, 2015 Share Posted November 25, 2015 From Autoblog: Here's the G90: Article at link - http://www.autoblog.com/2015/11/25/hyundai-genesis-g90-spy-shots/ Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted November 25, 2015 Share Posted November 25, 2015 all based on a common RWD/AWD Architecture, sounds pretty reasonable to me. Working out all right for Infiniti---of course, their products aren't outselling comparable Lincolns, but that's not the point, is it? 3 Quote Link to comment Share on other sites More sharing options...
MadManMoon Posted November 26, 2015 Share Posted November 26, 2015 For names, may I suggest Banks, Collins, Gabriel, Hackett, Phillips, and Rutherford? 1 Quote Link to comment Share on other sites More sharing options...
twintornados Posted November 26, 2015 Share Posted November 26, 2015 The only remaining question is when will Hyundai finally axe the KIA line up. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted November 26, 2015 Share Posted November 26, 2015 The only remaining question is when will Hyundai finally axe the KIA line up. Why? the Kia Optima is actually nicer IMO then Sonata. I can see them positioning Kia as entry level to mid level and Hyundai the mid to high range and Gensis the high end/luxury make. Quote Link to comment Share on other sites More sharing options...
sullynd Posted November 26, 2015 Share Posted November 26, 2015 Hyundai does not own KIA outright. It's a seperate company. KIA is to Hyundai what Mazda was to Ford. Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted November 26, 2015 Share Posted November 26, 2015 Hyundai does not own KIA outright. It's a seperate company. KIA is to Hyundai what Mazda was to Ford. And Hyundai dropped its share of Kia from 50% to 33%. Hyundai wasn't thrilled at buying a part of Kia, but they wanted to stop a non Korean company from buying it. Quote Link to comment Share on other sites More sharing options...
2b2 Posted November 26, 2015 Share Posted November 26, 2015 For names, may I suggest Banks, Collins, Gabriel, Hackett, Phillips, and Rutherford? tho I wouldn't mind numeric designators if they use 8, 6, 7, 5, 3, O, and 9... ...for 'Genny' 2 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted November 28, 2015 Share Posted November 28, 2015 (edited) I think it will take a generation (product cycle) for Hyundai to work out the required styling mix for Genesis but as of now, I think all the entry level luxury brands are on notice that others like Hyundai are eyeing their patch. Genesis doesn't have to be the best or lead anything, just being in the market as something to cross shop will add enough pressure for other brands to make changes and distance themselves where possible. Competition is good even if customers never switch brands.. Edited November 28, 2015 by jpd80 Quote Link to comment Share on other sites More sharing options...
twintornados Posted November 29, 2015 Share Posted November 29, 2015 (edited) tho I wouldn't mind numeric designators if they use 8, 6, 7, 5, 3, O, and 9... ...for 'Genny' I saw what you did there..... Edited November 29, 2015 by twintornados 1 Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted November 29, 2015 Share Posted November 29, 2015 I think it will take a generation (product cycle) for Hyundai to work out the required styling mix for Genesis but as of now, I think all the entry level luxury brands are on notice that others like Hyundai are eyeing their patch. Genesis doesn't have to be the best or lead anything, just being in the market as something to cross shop will add enough pressure for other brands to make changes and distance themselves where possible. Competition is good even if customers never switch brands.. And the most important thing it can do is keep happy Hyundai owners in the fold by offering a high end brand when their incomes rise, otherwise they'd have to choose a Lexus or Cadillac which are brands that keep people in the Toyota and GM fold. Quote Link to comment Share on other sites More sharing options...
sullynd Posted November 29, 2015 Share Posted November 29, 2015 I know a lot of people who, once they get a modern Hyundai, get multiples (I know several Santa Fe/Sonata families, as well as a couple Sonata/Elantra families.). One thing Lexus had going for it was that it was a brand the Toyota faithful could grow into, I could see the Genesis brand doing the same thing, while also potentially bringing others into the fold (i.e. Dad has a Genesis and gets an Elantra for Junior). Do they intend to sell them out of Hyundai stores? Quote Link to comment Share on other sites More sharing options...
akirby Posted November 30, 2015 Share Posted November 30, 2015 Listening to Sirius XM on the drive back from Charleston this afternoon gave me a great idea for a brand in between Hyundai and Genesis. It would share some parts with Genesis and would sell some vehicles but definitely a notch below Genesis. Wait for it...... Mike and the Mechanics! 1 Quote Link to comment Share on other sites More sharing options...
aneekr Posted November 30, 2015 Share Posted November 30, 2015 Do they intend to sell them out of Hyundai stores? That's the plan for now. Here is what Hyundai Motor America spokesman Jim Trainor said: "We've made no comment nor decision on how the dealership channel will be managed in the mid- to long-term but in the short term, Genesis will continue to be sold just as it is today and how it has been for about seven years" Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted November 30, 2015 Share Posted November 30, 2015 Mike and the Mechanics! Yeah. Their first car could be called the "Miracle", and then the slogan could be either, "If it's a good car, it's a Miracle" or, perhaps, "All you need is a Miracle" Quote Link to comment Share on other sites More sharing options...
Biker16 Posted November 30, 2015 Share Posted November 30, 2015 Working out all right for Infiniti---of course, their products aren't outselling comparable Lincolns, but that's not the point, is it? do they? even in Europe and Asia? Quote Link to comment Share on other sites More sharing options...
bzcat Posted November 30, 2015 Share Posted November 30, 2015 Infiniti sold a few hundred cars in Europe and a few thousand cars in China this year. The only market it is somewhat relevant is US. Quote Link to comment Share on other sites More sharing options...
blazerdude20 Posted December 1, 2015 Share Posted December 1, 2015 And Hyundai dropped its share of Kia from 50% to 33%. Hyundai wasn't thrilled at buying a part of Kia, but they wanted to stop a non Korean company from buying it. Hyundai motor group was effectively forced to acquire Kia by the S. Korean government in exchange for favorable tax treatment. Ford came close to owning Kia outright but Hyundai outbid Ford with the backing of S Korea. Hyundai motor group owns Kia and Hyundai motor company. They share much in the way of engineering but are seperate sub companies that consider themselves rivals. Quote Link to comment Share on other sites More sharing options...
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