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Hyundai's Genesis to get 6 new models


Anthony

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Source: Leftlanenews

 

genesis-g90-teaser-sketch-1_653.jpg

Hyundai has provided valuable insight into what we can expect from its newly-formed Genesis sub-brand.

Genesis will be formally launched at next year's Detroit Motor Show with the unveiling of the 2017 G90 (pictured), a full-size sedan designed to replace the aging Hyundai Equus. Positioned at the very top of the lineup, the G90 will usher in the Athletic Elegance design language that will influence every single car the company will introduce in the coming years.

The G90 will be the first of six brand new models designed with an unabashed focus on luxury. The lineup will include a big crossover aimed at the Mercedes-Benz GLE-Class and the BMW X5, a coupe that will replace the existing Genesis coupe, and, surprisingly, an entry-level sedan that will fight head-to-head against the 3 Series and the C-Class. The sedan is expected to quickly spawn a crossover, though Dave Zuchowski, the CEO of Hyundai Motor America, suggested that a body-on-frame Genesis crossover isn't in the works.

Every member of the Genesis lineup will ride on a purpose-built platform and use brand-specific engines, meaning they won't simply be regular-production Hyundais spruced up with bigger rims, more chrome, and a cow-lined cabin.

Edited by Intrepidatious
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Pretty sensible business plan

  1. 3-series size sedan
  2. 3-series size coupe (replaces the current Genesis coupe)
  3. X3 size CUV
  4. 5-series size sedan (replaces the current Genesis sedan)
  5. X5 size CUV
  6. 7-series size sedan (replaced the current Equus sedan)
Edited by bzcat
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Pretty sensible business plan

  1. 3-series size sedan
  2. 3-series size coupe (replaces the current Genesis coupe)
  3. X3 size CUV
  4. 5-series size sedan (replaces the current Genesis sedan)
  5. X5 size CUV
  6. 7-series size sedan (replaced the current Equus sedan)

 

 

all based on a common RWD/AWD Architecture, sounds pretty reasonable to me.

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I think it will take a generation (product cycle) for Hyundai to work out the required styling mix for Genesis

but as of now, I think all the entry level luxury brands are on notice that others like Hyundai are eyeing their patch.

 

Genesis doesn't have to be the best or lead anything, just being in the market as something to cross shop

will add enough pressure for other brands to make changes and distance themselves where possible.

 

Competition is good even if customers never switch brands..

Edited by jpd80
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I think it will take a generation (product cycle) for Hyundai to work out the required styling mix for Genesis

but as of now, I think all the entry level luxury brands are on notice that others like Hyundai are eyeing their patch.

 

Genesis doesn't have to be the best or lead anything, just being in the market as something to cross shop

will add enough pressure for other brands to make changes and distance themselves where possible.

 

Competition is good even if customers never switch brands..

And the most important thing it can do is keep happy Hyundai owners in the fold by offering a high end brand when their incomes rise, otherwise they'd have to choose a Lexus or Cadillac which are brands that keep people in the Toyota and GM fold.

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I know a lot of people who, once they get a modern Hyundai, get multiples (I know several Santa Fe/Sonata families, as well as a couple Sonata/Elantra families.). One thing Lexus had going for it was that it was a brand the Toyota faithful could grow into, I could see the Genesis brand doing the same thing, while also potentially bringing others into the fold (i.e. Dad has a Genesis and gets an Elantra for Junior).

 

Do they intend to sell them out of Hyundai stores?

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Listening to Sirius XM on the drive back from Charleston this afternoon gave me a great idea for a brand in between Hyundai and Genesis.

 

It would share some parts with Genesis and would sell some vehicles but definitely a notch below Genesis.

 

Wait for it......

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mike and the Mechanics!

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Do they intend to sell them out of Hyundai stores?

 

That's the plan for now. Here is what Hyundai Motor America spokesman Jim Trainor said:

 

 

 

"We've made no comment nor decision on how the dealership channel will be managed in the mid- to long-term but in the short term, Genesis will continue to be sold just as it is today and how it has been for about seven years"
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And Hyundai dropped its share of Kia from 50% to 33%. Hyundai wasn't thrilled at buying a part of Kia, but they wanted to stop a non Korean company from buying it.

Hyundai motor group was effectively forced to acquire Kia by the S. Korean government in exchange for favorable tax treatment. Ford came close to owning Kia outright but Hyundai outbid Ford with the backing of S Korea.

 

Hyundai motor group owns Kia and Hyundai motor company. They share much in the way of engineering but are seperate sub companies that consider themselves rivals.

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