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15 Ford F150 crash test part 2


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...... the 2015 F-150 SuperCrew which accounts for 83 percent of 2015 F-150 retail sales....

 

Wow.

Makes sense. Most people buying a truck at retail need it to pull double duty. That means hauling kids, friends, dogs, etc. The supercab is a couple inches short on rear leg room to call it comfortable for any length of time.

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Makes sense. Most people buying a truck at retail need it to pull double duty. That means hauling kids, friends, dogs, etc. The supercab is a couple inches short on rear leg room to call it comfortable for any length of time.

It's certainly my "Family Truckster". Just wouldn't have thought it so common.

 

But I suppose it's the lack of suitable V8 (ok, V6 turbo) rear drive family (friendly) sedans.

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Of the other 17%, I wonder what the split is between reg and supercab.....? I wouldn't be surprised to hear it's close to 10/7 reg/sup. Still see quite a few old farmers in the 2 seaters. That and the reg cab short bed sporty versions. I imagine the aluminum reg cab short bed 5.0 does a pretty good mustang imitation! Haven't seen a super 2015 that I can remember.

 

If supercab is pulling less than 10% is there really a business case to keep it? Obviously you need the reg cab for fleet and customers who need the 8' bed without the astronomical wheelbase. With 80%+ of retail choosing the more spacious crew cab, what purpose does the supercab serve?

 

I also agree that the crew cab half tons are where all the full size V8 sedan buyers went.

Edited by Sevensecondsuv
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It's certainly my "Family Truckster". Just wouldn't have thought it so common.

 

But I suppose it's the lack of suitable V8 (ok, V6 turbo) rear drive family (friendly) sedans.

That's why they sold over 350 Chevrolet SS last month!

 

With the average price of new vehicles being $30k+ I think people are looking for vehicles with the most versatility.

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Of the other 17%, I wonder what the split is between reg and supercab.....? I wouldn't be surprised to hear it's close to 10/7 reg/sup. Still see quite a few old farmers in the 2 seaters. That and the reg cab short bed sporty versions. I imagine the aluminum reg cab short bed 5.0 does a pretty good mustang imitation! Haven't seen a super 2015 that I can remember.

 

If supercab is pulling less than 10% is there really a business case to keep it? Obviously you need the reg cab for fleet and customers who need the 8' bed without the astronomical wheelbase. With 80%+ of retail choosing the more spacious crew cab, what purpose does the supercab serve?

 

I also agree that the crew cab half tons are where all the full size V8 sedan buyers went.

While the supercab doesn't notch many sales to retail it does quite well with fleets. The extra room for tools and equipment makes it a good deal for a lot of fleets. The dealer I work for doesn't sell many regular cabs, I'd say 60% of fleet is supercab though.

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I'm really surprised they even bother with a reg cab at that rate. Leave it for the F-250 and above for fleet purposes.

 

I'm not sure how many F-150s Ford sells per year (they don't break it out of F Series sales) but if 5 percent of a smaller percentage of total F-Series sales is all they sell, is it really worth it? I wonder if the only reason they actually kept it for the 150 series was because it will(?) be sharing cabs with the heavy duty trucks.

 

Edit: found the breakout from 2009 to 2013 for SuperDuty production vs % of full F-Series (invert for F-150 production). Looks like "generally" F-150 is around 2/3rd of all F-Series.

 

• 2009: 179,569 (32% of F-series output)
• 2010: 200,384 (31%)
• 2011: 242,139 (33.2%)
• 2012: 252,992 (29.9%)
• 2013: 275,521 (29.4%)
Edited by Intrepidatious
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Of the other 17%, I wonder what the split is between reg and supercab.....? I wouldn't be surprised to hear it's close to 10/7 reg/sup. Still see quite a few old farmers in the 2 seaters. That and the reg cab short bed sporty versions. I imagine the aluminum reg cab short bed 5.0 does a pretty good mustang imitation! Haven't seen a super 2015 that I can remember.

 

If supercab is pulling less than 10% is there really a business case to keep it? Obviously you need the reg cab for fleet and customers who need the 8' bed without the astronomical wheelbase. With 80%+ of retail choosing the more spacious crew cab, what purpose does the supercab serve?

 

I also agree that the crew cab half tons are where all the full size V8 sedan buyers went.

 

Pioneer mentioned that the SuperCab was almost eliminated for the '09 model year (I think that was the year) but was added back in at the last minute.

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What I'm most surprised with is that the 2017 Raptor will have the SuperCab with the 5.5ft bed again. That is a one of customized frame and wheel base for a very low production vehicle. I'd guess volume for that is only 3,000-4,000 of them per year.

The low speed repair test just shows that a heavier vehicle is going to have less damage than lighter vehicle in an accident. It has less to do with the Aluminum and more to do the one vehicle has ~500 more weight in it.

Edited by jasonj80
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Probably because fleet buyers either won't buy an F250 or the F250 isn't as profitable in regular cab configuration as the F150.

 

You can be sure Ford's run the idea by selected customers periodically.

 

 

Yeah, but for what amounts to ~25k trucks a year (5% of 2/3rd F-Series total sales...going by 2014 totals) it seems like more work than it is worth for the extra cab style for the 150.

 

Of course, if the same cab will be used for the 250/350/450 going forward, it has a little more value...but even than...it's only a total of ~37k trucks a year. Maybe they will also be using the cab for even larger non pickup based trucks as well?

 

Edit: SecondSevenSUV brought up the good point that the reg cab take rate is probably much higher on the SuperDuties.

Edited by Intrepidatious
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So... the bottom line is that Ford designed the crew cab pass the IIHS small front offset test but not the super cab (or presumably regular cab) because IIHS only tested best selling body style. You can either characterize this as "cheating" or smart planning depending on your perspective... because I'm sure Ford is not the only one that does this to game the IIHS test. If IIHS starts testing alternative body styles of all other vehicles, there will probably be some interesting raised eyebrows.

 

For the record, I think this is "cheating"... Ford choose expedience over safety. However, I will leave room for debate on whether IIHS small front offset test is a meaningful test.

Edited by bzcat
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