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Ford Motor Company June 2015 Sales Figures


Anthony

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  • Ford brand SUVs sales up 10 percent, delivering best June sales performance since 2002; sales of all-new Ford Edge up 30 percent, new Explorer up 30 percent versus last year
  • Ford F-Series achieves record average transaction pricing, while all-new F-150 turns twice as fast on dealer lots than industry’s half-ton pickup segment; Ford Transit commercial vans post best June sales since 1999
  • Ford Mustang has best June performance since 2007
  • Lincoln delivers best June retail sales results in eight years
  • Ford Motor Company total U.S. sales increase 2 percent last month

DEARBORN, Mich., July 1, 2015 – Strong consumer demand for its newest products pushed Ford Motor Company total U.S. June sales 2 percent higher, to 225,647 vehicles sold.

 

“Strong retail momentum continues building for our newest vehicles – including F-150, Mustang, Edge, and now Explorer,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “The Ford brand’s average transaction prices have increased $2,700 versus a year ago – more than triple the industry average – while our incentives are down, showing how much customers value our investment in new vehicles with the latest technologies.”

 

F-Series average transaction prices reached an all-time record in June, with average transaction prices moving above $44,000 per truck – $3,600 higher than last year. The all-new F-150 is turning twice as fast on dealer lots than the industry average for half-ton pickups, as Ford continues building dealer stocks.

 

Ford brand SUV sales were up 10 percent year over year, producing the best June sales results since 2002 – with 64,885 vehicles sold. Sales of the new Explorer are off to a fast start, with a total of 20,377 sold, an increase of 30 percent versus a year ago. Sales of the all-new Edge increased 30 percent in June versus last year, with 12,587 vehicles sold. Edge continues to turn quickly on dealer lots – at just 15 days – while the new Explorer is turning in just seven days.

 

Ford van sales totaling 21,419 vehicles represent a 31 percent increase relative to last year, for the best June results since 1999. During the first half of the year, van sales totaled 109,783 vehicles – a 26 percent increase and our best first half van sales performance since 1988. The all-new Transit, with sales of 12,134 vans last month, is driving Ford’s segment growth, with its strongest-ever sales month.

 

Mustang sales were up 54 percent, with 11,719 cars sold. This represents Mustang’s best June performance since 2007. Mustang sales are particularly strong in America’s largest sports car region, Southern California, where retail sales are up 157 percent in June.

 

Lincoln retail sales increased 20 percent versus a year ago, providing the premium brand with its best June results since 2007. Lincoln MKC continues to build momentum, along with Navigator, which posted a 39 percent sales increase for June. All-new Lincoln MKX sales started late last month.

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I had read that quote about production and expected, evidently same as others, that sales numbers would be up. That was why I asked...

F-Series sales expected to be up - so you are asking a fair question. I am curious for the answer as well.

Edited by Kev-Mo
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F-Series sales expected to be up - so you are asking a fair question. I am curious for the answer as well.

 

At the June sales conference call Ford said that the 2015 F150 inventory is still close to 50% (don't remember the exact number) of what they consider fully stocked which I think is around 140,000. Production is current running above sales so it will take a few more months to get to that point. By the end of Q3 the inventory should be at normal levels according to Ford.

 

Given the above and that transaction prices are way up and the turn rate is 1/2 of the industry rate, I don't think there's an F150 problem - yet. If we don't start seeing a sales bump next month and increasing up to the end of the year then I start worrying.

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At the June sales conference call Ford said that the 2015 F150 inventory is still close to 50% (don't remember the exact number) of what they consider fully stocked which I think is around 140,000. Production is current running above sales so it will take a few more months to get to that point. By the end of Q3 the inventory should be at normal levels according to Ford.

 

Given the above and that transaction prices are way up and the turn rate is 1/2 of the industry rate, I don't think there's an F150 problem - yet. If we don't start seeing a sales bump next month and increasing up to the end of the year then I start worrying.

 

LaNeve said Ford started June with 75,000 F-150s in inventory, down from 141,000 a year ago and still well below its target level of 120,000 to 130,000.

“We’re at full production right now, but not full availability yet,” LaNeve said on a conference call with analysts and reporters. “It gets better every month from here, not just in terms of absolute inventory but the right cab mix.”....from today's Automotive News

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I had read that quote about production and expected, evidently same as others, that sales numbers would be up. That was why I asked...

 

Right. Production is fully up to speed, but inventory is still woefully inadequate.

 

The rapid turn of the F150 suggests that Ford is leaving sales on the table by not having enough inventory.

 

Various media types who do not understand the business are the ones who concluded that because production is fully up to speed, sales will be on target the same month. That's not going to happen.

 

And the other thing to keep in mind: Ford didn't add capacity to the F150 plants, and both were running full tilt in 2013 and the early part of 2014, so you're not going to see major increases in F150 volume long-term. There's nowhere for them to get that volume from.

Edited by RichardJensen
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Right. Production is fully up to speed, but inventory is still woefully inadequate.

 

The rapid turn of the F150 suggests that Ford is leaving sales on the table by not having enough inventory.

 

Various media types who do not understand the business are the ones who concluded that because production is fully up to speed, sales will be on target the same month. That's not going to happen.

 

And the other thing to keep in mind: Ford didn't add capacity to the F150 plants, and both were running full tilt in 2013 and the early part of 2014, so you're not going to see major increases in F150 volume long-term. There's nowhere for them to get that volume from.

 

Sounds to me that Ford needs a third plant for F150 production.....there has got to be more production capacity somewhere in North America so that inventory levels can be brought up....Or, find production capacity for other products that are built at KCAP or MTP so that there is more capacity at those plants for more F-150 production there...

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Sounds to me that Ford needs a third plant for F150 production...

 

I disagree, there are signs that the market is peaking.

 

If you figure that the F150 sells like 500k units in a 17M unit market, then you'd have to see the overall market increase by 50% before you could justify adding a third F150 plant at constant market share.

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Explorer keeps chugging away! Ford is sure getting the most out the D3, which some claimed was a "flop platform" that should have been "killed".

Also, what happened to those who 'swore' the Transit would "flop", since "fleets only buy older designs"?

 

 

Edge maybe took some Escape sales. "Honey, let's get the Edge instead" or "For a few $ more a month, we can put you in an ALL NEW Edge!"

Edited by 630land
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Sounds to me that Ford needs a third plant for F150 production.....there has got to be more production capacity somewhere in North America so that inventory levels can be brought up....Or, find production capacity for other products that are built at KCAP or MTP so that there is more capacity at those plants for more F-150 production there...

 

 

Right. Production is fully up to speed, but inventory is still woefully inadequate.

 

The rapid turn of the F150 suggests that Ford is leaving sales on the table by not having enough inventory.

 

Various media types who do not understand the business are the ones who concluded that because production is fully up to speed, sales will be on target the same month. That's not going to happen.

 

And the other thing to keep in mind: Ford didn't add capacity to the F150 plants, and both were running full tilt in 2013 and the early part of 2014, so you're not going to see major increases in F150 volume long-term. There's nowhere for them to get that volume from.

 

I've never seen an F150 maximum monthly production number posted anywhere. However, if Ford's plan is to build inventory to 130-140K from 75K F150's over the next 3 months in the face of growing sales, I think you have to peg their full production capacity at somewhere near or over 80K per month. (If someone knows something more specific about production I'd appreciate hearing about it.)

 

If you assume 80K per month max you could get to somewhere around 960K per year if you ran full speed all the time. This would allow some pretty good growth vs 2014's 750K sales number without adding an additional plant.

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Sounds to me that Ford needs a third plant for F150 production.....there has got to be more production capacity somewhere in North America so that inventory levels can be brought up....Or, find production capacity for other products that are built at KCAP or MTP so that there is more capacity at those plants for more F-150 production there...

 

Remember there are 3 F-series plants and F-series sales number include super duty sales. in a perfect world you'd be able to flex F-150 in with F250s and F350s, but alas the world isn't perfect.

 

 

 

I've never seen an F150 maximum monthly production number posted anywhere. However, if Ford's plan is to build inventory to 130-140K from 75K F150's over the next 3 months in the face of growing sales, I think you have to peg their full production capacity at somewhere near or over 80K per month. (If someone knows something more specific about production I'd appreciate hearing about it.)

 

If you assume 80K per month max you could get to somewhere around 960K per year if you ran full speed all the time. This would allow some pretty good growth vs 2014's 750K sales number without adding an additional plant.

 

do we have a break down of the mix of SDs vs F150s?

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Remember there are 3 F-series plants and F-series sales number include super duty sales. in a perfect world you'd be able to flex F-150 in with F250s and F350s, but alas the world isn't perfect.

 

 

do we have a break down of the mix of SDs vs F150s?

 

I see that I made a mistake on the numbers. I should have said F-series on the sales and production numbers rather than F150.

 

I'd also like to see a break down of the F-series mix.

 

Here's a quote from pickuptrucks.com on Ford's production capacity:

 

When both F-150 plants are running at full production, they will have the combined capacity to make as many 700,000 half-ton pickups in a 12-month period (note: this number includes F-150 production that goes to Canada and shipped globally to 90 other markets).

 

For reference, according to our Cars.com sources, Ford sold more than 470,000 F-150s for the year in the U.S. and a total of 753,000 F-Series (F-150, F-250, F-350, F-450, and F-550) pickups at the end of 2014 (again, just in the U.S.), so this positions Ford to potentially to produce well over a million pickup trucks in North America when all three truck plants (Dearborn, Kansas City and Kentucky) are running at full steam.

Edited by iamamultitasker
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Explorer keeps chugging away! Ford is sure getting the most out the D3, which some claimed was a "flop platform" that should have been "killed".

Also, what happened to those who 'swore' the Transit would "flop", since "fleets only buy older designs"?

 

 

Edge maybe took some Escape sales. "Honey, let's get the Edge instead" or "For a few $ more a month, we can put you in an ALL NEW Edge!"

I've seen serveral new 2016 Explorers in the last few days... their presence on the road is dramatically more upscale than the 11-15 model.

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Trying to get wifey to look at a 2016 Explorer along with a 2016 Edge in a few months. We don't need the extra room but I want to check out the ride and amenities along with the extra room compared to the Edge. But she rode in a friend's 2015 and didn't like the interior.

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I've seen serveral new 2016 Explorers in the last few days... their presence on the road is dramatically more upscale than the 11-15 model.

 

I sat in the driver's seat of a '16 Explorer base model while at my local Ford dealership for body repair work on my Fusion. Interior fit and finish is improved a bit compared to the pre-refresh model. The flawed and uncomfortable driving position remains however, with a dead pedal that's way too far inboard along with short seat cushions with insufficient thigh support.

 

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