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EcoSport to the U.S.?


rmc523

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So I was driving around town earlier and noticed in a parking lot that there were 2 (very) lightly camoed EcoSports parked next to each other.

 

It's not super uncommon to see other market vehicles down here (I'll see a Mercedes A-class or Chevy Orlando occasionally because they're sold in Canada, and they often come here to south Florida. I even saw the current Genesis with a Michigan plate well before it was on sale to the public, but to see vehicles like this with no plates was odd for here. As you can hopefully see in the pictures below, the hoods of both were badly misaligned, but also had a few lines of camo coming from them. The one on the right (front view) and left (back view) had Chinese badging on it, while the other had English. I didn't take a picture but the are around the gauge cluster was slightly camoed as well.

 

So that got me thinking - when will we see the EcoSport in the U.S.? I think sooner than later. This was my first time seeing one in person, and they looked like nice little cuvs. My biggest complaint obviously is that that spare tire has to go for the U.S., but otherwise I think it'd do nicely as a sub-Eacape offering. Certainly much better looking than that new Honda HR-V or the Nissan Puke, I mean Juke.

 

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I'm not really opposed to 'spare tire on the back' as a practical necessity for smaller CUVs and I don't understand the near visceral reaction some people have against it.

 

However, the way these vehicles are designed, it looks terrible. It looks like they designed the car and then realized they had to put the spare tire on the tailgate. Zero effort to integrate it.

 

Cool pics though.

 

And I think the next EcoSport will be sold here.

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See, to me the external spare is still part of the 'utility vehicle' iconography. It's one of the ways a vehicle tells you what it's supposed to do.

 

It is an iconography and that's part of the problem. In more mature markets (e.g. Europe or US), CUVs are trending more car like so the Ecosport kind of has the "wrong" look. The car was designed first and foremost for emerging markets and the spare tire is probably an asset in projecting the right kind of image there. In mature markets, something with that spare tire hanging out back in a package like EcoSport could come off as not being very authentic... too pastiche and trying too hard to emphasise the utility elements. The problem is Ford is trying to sell the same car in both emerging and mature markets and sometimes things just don't translate very well.

Edited by bzcat
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See, to me the external spare is still part of the 'utility vehicle' iconography. It's one of the ways a vehicle tells you what it's supposed to do.

I wouldn't argue with that point - but the EcoSport seems lore like cute ute than utility vehicle.

 

For a Bronco or Wrangler, it makes sense.

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I'm not really opposed to 'spare tire on the back' as a practical necessity for smaller CUVs and I don't understand the near visceral reaction some people have against it.

A rear mounted spare takes a minor fender bender and turns it into something much worse.

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See, to me the external spare is still part of the 'utility vehicle' iconography. It's one of the ways a vehicle tells you what it's supposed to do.

The spare in B-Max is stored under the rear hatch but due to South America requiring AWD,

that space needs to be kept clear to give rear differential and drive axles room.

 

It's strange that all markets except Sth America don't come with AWD

yet they cannot add a B-Max rear hatch for the tire.

 

Just my opinion but I think something like a high set AWD Focus 5-door hatch would suit North American markets better

making use of existing production facilities and more like a baby Utlility - a bit like the Subaru XV Biker suggested previously.

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