ANTAUS Posted June 10, 2015 Share Posted June 10, 2015 http://www.autoblog.com/2015/06/09/lincoln-aviator-comeback-rumor/ Do you think they should keep the Aviator name, or feel it was damage with all the Cobra engine issues it had ? Quote Link to comment Share on other sites More sharing options...
rmc523 Posted June 10, 2015 Share Posted June 10, 2015 Keep it/use it again. I think there's name recognition with it.... I mean the alternative is what? MKT? It's not as if that has generated much positive name value. Quote Link to comment Share on other sites More sharing options...
akirby Posted June 10, 2015 Share Posted June 10, 2015 I had one and had to have the head replaced. Thank goodness it was under warranty. But most people don't know about that problem. Heck, most people don't even remember there was an Aviator. 3 Quote Link to comment Share on other sites More sharing options...
bzcat Posted June 10, 2015 Share Posted June 10, 2015 If Navigator is here to stay then Aviator (and Mariner) name make sense for smaller SUVs. Otherwise, it's not worth much more value than MKT when taken out of context with Navigator. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted June 10, 2015 Share Posted June 10, 2015 The Aviator sold in small numbers the few years it was in production and the issues it had didn't really damage the name. The thing I find comical is that Ford has no problems selling Ford branded SUV/Pickups that cost more then $50K, but yet they can't sell Lincolns that successfully that are based on them! I know they did some stupid moves over the years, but it is kinda frustrating.. Quote Link to comment Share on other sites More sharing options...
ice-capades Posted June 10, 2015 Share Posted June 10, 2015 Personally, I'm in favor of Lincoln using anything other than the "MK_" naming convention, which has caused nothing but confusion, for future models. Quote Link to comment Share on other sites More sharing options...
probowler Posted June 11, 2015 Share Posted June 11, 2015 Aviator is a GREAT name that ford is lucky to have.... They're also lucky that most people won't remember how shitty the old one was.. It's a good opportunity to get away from the MK-garbage Quote Link to comment Share on other sites More sharing options...
SoonerLS Posted June 13, 2015 Share Posted June 13, 2015 Personally, I'm in favor of Lincoln using anything other than the "MK_" naming convention, which has caused nothing but confusion, for future models. So, now that we can finally keep the MKZ, MKX, MKC, and MKS names straight, they're gonna change them? Tarnation! Hallelujah! Amen! 1 Quote Link to comment Share on other sites More sharing options...
sullynd Posted June 13, 2015 Share Posted June 13, 2015 So, now that we can finally keep the MKZ, MKX, MKC, and MKS names straight, they're gonna change them? Tarnation! Hallelujah! Amen! I can never keep them straight. The Tarnation is the Fiesta based Lincoln, the Hallelujah the Mustang based one, and the Amen is the GT, right? 1 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted June 13, 2015 Share Posted June 13, 2015 I can never keep them straight. The Tarnation is the Fiesta based Lincoln, the Hallelujah the Mustang based one, and the Amen is the GT, right? Fiesta based? I think you mean Focus based. Quote Link to comment Share on other sites More sharing options...
sullynd Posted June 13, 2015 Share Posted June 13, 2015 Fiesta based? I think you mean Focus based. No, I'm pretty sure the Lincoln Tarnation is Fiesta based. (It was a joke) Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted June 14, 2015 Share Posted June 14, 2015 So, now that we can finally keep the MKZ, MKX, MKC, and MKS names straight, they're gonna change them? Well the MKS is going away next year...though I wonder what they are going to call the MKZ, MKX and MKC down the road? Quote Link to comment Share on other sites More sharing options...
rmc523 Posted June 14, 2015 Share Posted June 14, 2015 Well the MKS is going away next year...though I wonder what they are going to call the MKZ, MKX and MKC down the road? MKZ could go back to Zephyr. MKC could be Mariner - though I don't like it only for the Mercury association (otherwise it'd fit perfectly with Aviator and Navigator). MKX - maybe Pioneer? (I was trying to find words that fit with that sort of exploration theme they have had going). Quote Link to comment Share on other sites More sharing options...
rmc523 Posted June 14, 2015 Share Posted June 14, 2015 I've liked the name Constellation too. Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted June 14, 2015 Share Posted June 14, 2015 (edited) Ford recently filed for Continental on an expanded promotional basis. They also used a classic script that suggests something regarding the way Ford's going to market the car (From the filing: "The mark consists of the word Continental in script, underlined.") Aviator was renewed on Jan. 6 this year. I would expect that they'll keep using MK_ for the cars that have established themselves fairly well under those names. Edited June 14, 2015 by RichardJensen Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted June 17, 2015 Share Posted June 17, 2015 I would expect that they'll keep using MK_ for the cars that have established themselves fairly well under those names. I can see the MKC and MKX keeping their names, but the MKZ is a bit different since it went from Zephyr to MKZ, but then again Zephyr is kinda a terrible car name IMO. Quote Link to comment Share on other sites More sharing options...
Justin Harger Posted August 31, 2015 Share Posted August 31, 2015 Anyone heard anything further about the Aviator? My dealer mentioned that he thinks it won't be long before something between the MKX and Navigator comes along again. I'm hopeful, but I'm guessing it would be a few years away at best. Quote Link to comment Share on other sites More sharing options...
akirby Posted August 31, 2015 Share Posted August 31, 2015 2017 or 2018 along with a new Explorer on a new platform. Quote Link to comment Share on other sites More sharing options...
Justin Harger Posted August 31, 2015 Share Posted August 31, 2015 My wife will love that. Strange to think that is not all that far away. I must be getting old. Quote Link to comment Share on other sites More sharing options...
probowler Posted September 21, 2015 Share Posted September 21, 2015 I personally love the Aviator name... give it a real aircraft inspired design like the Mustang, but to Lincoln standards of course... and you should have a pretty awesome vehicle Quote Link to comment Share on other sites More sharing options...
jpd80 Posted October 30, 2015 Share Posted October 30, 2015 From MKT, the only way is up....... Quote Link to comment Share on other sites More sharing options...
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