robertlane Posted April 1, 2015 Share Posted April 1, 2015 LINCOLN CONTINENTAL.org Michael Martinez - Detroit News Lincoln's biggest moves may have come overseas. In November, the brand launched in China with a handful of dealers, and hopes to expand to 60 by the end of 2016. Already, three of Lincoln's top 10 dealers globally come from China, and that market sells only two vehicles: the MKZ and MKC. The foreign showrooms look vastly different than those in the U.S., with elaborate tea rooms and other experiences geared specifically toward the Chinese customer. Even with the new large sedan, analysts have said the Lincoln brand is still years away from seriously competing with other luxury automakers. Lincoln's 94,000 sales last year were far fewer than Cadillac's 170,000, and both of those were dwarfed by Audi's 182,000 and BMW's 340,000. Brauer said it still needs to fill product holes — there's a need for a rear-wheel-drive, small sporty car, he said — and Sullivan thinks there's room for a three-row crossover. "It's not going to happen with just one or two vehicles. I think people need to be patient; we're talking at least 10, 15 years of continued new product and sustained growth." READ MORE HERE Quote Link to comment Share on other sites More sharing options...
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