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Guest Message by DevFuse

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Ford 2015 April sales down 1%


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134 replies to this topic

#21 OFFLINE   jasonj80

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Posted 01 May 2014 - 03:14 PM

 

Umm, the new one hasn't been out that long.

 

New one launched Sept 2010, 2015 is its 5th MY. 









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#22 OFFLINE   RichardJensen

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Posted 01 May 2014 - 03:20 PM

What's the excuse when GM outsells Ford again this year with recalls and a BK while at a profit ?.

 

If you're incapable of dividing GM's profits by their units sold and comparing those numbers to Ford's then you really shouldn't say stuff like this.


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#23 OFFLINE   jpd80

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Posted 01 May 2014 - 03:27 PM

With MKZ a new model and sales down 24% and Fusion a hot "somewhat new" model and sales down 1%, it seems to me that this is a concern.  Ford trucks saw growth last month while Ford car deliveries declined 8.5 percent  Sure F series is high, but still.  Not that great month overall.

Year to date sales are more important, there was a spile in MKZ sales in 2013 after delay of supply

so far this year  MKZ sales are 12,272  versus 7,770 for April 2013, that's a 57.9% increase.

 

In the sales conference Ford highlighted the fact that Daily Rental sales are down almost 24% compared to April last year

maybe fewer fleet sales answers a lot of those questions with lower car sales..

 

On the plus side, those lost car sales were almost replaced by a rise in truck sales.

As a frame of reference, Ford is still only around 40,000 sales behind GM.



#24 OFFLINE   AlRozzi

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Posted 01 May 2014 - 03:31 PM

I have analyzed some figures to put some of the confusion into perspective.

The carmakers who this year are outperforming the market include the following; Chrysler FCA, Nissan and Subaru. The market is up 3% while Toyota is up 2% and GM is flat. So the marketshare skew is the result of the former three, not GM or Toyota.

Ford's numbers play out like this;

4 month market share;
2013 16.2%
2014 15.4%

April market share;
2013 16.5%
2014 15.1%

For Ford to have kept 2014, 4 month share at 16.2%, they would have had to have sold an additional 41,543 vehicles this year. If they had, mk share would be 16.2% rather than the 15.4%, or sales need to be up 5.2% rather than being off 2% for the year.

For the month of April Ford would have had to have been up 1.2% rather than down almost 1% to maintain their 2014, 4 month share of 15.4%, or up 2,571 units over last year, or selling 4,200 units more in April than they had.

If Ford were to have had April mk share of 16.5% as they had last year, they would have had to have sold an additional 19,209 vehicles.

Not big numbers in reality.

Besides, I've read that some buyers are holding off waiting for the new Mustang, Focus and other new models from Ford.

#25 OFFLINE   jpd80

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Posted 01 May 2014 - 03:34 PM

Such crow here. It went from "cant wait for GM to crash and burn" to " uum Toyota is the real competition/GM is proped by trucks". What's the excuse when GM outsells Ford again this year with recalls and a BK while at a profit ?.

Well GM did take a $1.3 billion hit against profits for projected recall losses and yes they did eek out a $125 million profit for the quarter

while Ford netted $989 Million even after dumping over $400 million into warranty reserves.

 

GM should be outselling Ford and the fact that it's only by at most, 40,000 units a month can be put down to a great effort by Ford brand.

Jus stop and think about those two facts for a moment and you will see the hallmarks of One Ford efficiency.


Edited by jpd80, 01 May 2014 - 03:35 PM.


#26 OFFLINE   fordmantpw

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Posted 01 May 2014 - 03:37 PM

New one launched Sept 2010, 2015 is its 5th MY. 

 

queue the Mustang 50th anniversary thread...


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#27 OFFLINE   jpd80

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Posted 01 May 2014 - 03:38 PM

In the conference call the average transaction price for F Series is $39,000 and average incentives on Ford Trucks is the lowest of all the three main truckmakers.

 

We keep looking at sales numbers, not the reasons behind them, fewer sales of cars to daily rentals - that is not a huge issue.


Edited by jpd80, 01 May 2014 - 03:40 PM.


#28 OFFLINE   Fgts

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Posted 01 May 2014 - 03:47 PM

 
If you're incapable of dividing GM's profits by their units sold and comparing those numbers to Ford's then you really shouldn't say stuff like this.


Maybe you outta learn addition and subtraction, I still see GM in front of Ford with a rise in sales while Ford lost sales. Did Ford make more money per unit?, yes ( that's even debatable as the big SUVs had high sales) but give credit when it's due.

#29 OFFLINE   fordmantpw

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Posted 01 May 2014 - 03:47 PM

In the conference call the average transaction price for F Series is $39,000 and average incentives on Ford Trucks is the lowest of all the three main truckmakers.

 

And the F Series are the oldest trucks of the bunch.  That is an accomplishment!

 

 

We keep looking at sales numbers, not the reasons behind them, fewer sales of cars to daily rentals - that is not a huge issue.

 

Exactly!  It's not all about absolute sales numbers.  You really need to look at the big picture, from incentives, to retail/fleet/rental breakdown, to plant utilization, etc.  Sure, it would be nice to have more sales than anyone else, but making more profit per sale is more important than pure sales numbers.


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'05 Ford F150 XLT SuperCrew 4x4 5.4 - sold @53k, not a single problem
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(wife's) Traded at 75k for '09 Flex
'99 Ford F150 XLT Regular Cab 4x4 5.4 - Sold @136k, then totaled by the new owner on the way to its new home :(
'96 Chevrolet Cavalier (wife's - she brought it into the marriage)
'86 Ford Bronco II XLT 4x4 5 Speed 2.9L - what a dog, and it cracked heads like no tomorrow. 150k+ on 4 engines


#30 OFFLINE   akirby

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Posted 01 May 2014 - 04:43 PM

Maybe you outta learn addition and subtraction, I still see GM in front of Ford with a rise in sales while Ford lost sales. Did Ford make more money per unit?, yes ( that's even debatable as the big SUVs had high sales) but give credit when it's due.

 

Ford not only made more money per unit - they made more money overall in the quarter than GM - $989M vs $125M.

 

Look at it this way - if I sell 10 cars and make $1000 while you sell 15 cars but only make $125 - which one is better?

 

Maybe you should learn how to count dollars and not sales.


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#31 OFFLINE   akirby

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Posted 01 May 2014 - 04:44 PM

And to put it in perspective - had Ford chosen to put big rebates on all their vehicles they could easily take the sales crown one month, but then you lost all the profit so what's the point of being number one in sales with no profit to show for it?



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#32 OFFLINE   BlackHorse

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Posted 01 May 2014 - 05:01 PM

Such crow here. It went from "cant wait for GM to crash and burn" to " uum Toyota is the real competition/GM is proped by trucks". What's the excuse when GM outsells Ford again this year with recalls and a BK while at a profit ?.

 

There's plenty of crow on every brand specific forum most of the time.  It is not something reserved just to this forum.  And to be clear we are talking about the GM that will never pay back 11.2 billion dollars of American's money that they took right?  


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#33 ONLINE   twintornados

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Posted 01 May 2014 - 05:06 PM

After being outsold by Ram last month by a few units, Silverado is back in second place and outsold Ram by just over 6k units.

 

Silverado 42,755

 

Ram 36,674

 

F-Series 63, 387

 

Sierra 17,246

 

F-Series outsells Silverado and Sierra combined.

Fixed it for you....


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#34 OFFLINE   coupe3w

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Posted 01 May 2014 - 05:20 PM

Ford stock was down today. But I'm trying to figure if it was due to the month sales or the announcement of Fields taking the helm. Thoughts?



#35 OFFLINE   jpd80

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Posted 01 May 2014 - 05:57 PM

Both, the market doesn't like seeing surprise announcements in leadership changes, not after what Ford has been saying

and markets are notoriously superficial with sales figures and net profit interpretations

it highlights the difference between long term investors and traders dumping stock.


Edited by jpd80, 01 May 2014 - 05:58 PM.


#36 OFFLINE   jpvbs

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Posted 01 May 2014 - 06:04 PM

They may have decided to announce Mullaly's retirement today to coincide with the flat sales announcement.  Get all the negative news out at once - not that either are really that bad.


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#37 OFFLINE   Fordowner

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Posted 01 May 2014 - 07:12 PM

I don't see the focus refresh adding that much to sales, though I haven't seen it in person and I could be wrong.     This street article however has an interesting set of numbers: http://www.fool.com/...s-slipping.aspx   

 

Focus sales were down over all by 18.6% but its retail sales were down only 4%    So Focus was one of the brands heavily impacted by Fords 24% cut back in sales to rental fleets.   

 

Sure its tough to see Ford not having sales increases greater than the industry. And it may well continue until the new product hits the show rooms.   But  the 24% rental fleet decrease does explain some of it and that in the long term it will help Focus resale value which should help leasing rates and customer satisfaction when they trade in their Focus. 


Edited by Fordowner, 01 May 2014 - 07:13 PM.


#38 OFFLINE   jpd80

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Posted 01 May 2014 - 08:02 PM

Also, the market for compact Utilities is much stronger these days,

I think Ford would gladly trade Focus sales for Escape any day..



#39 OFFLINE   4d4evr-1

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Posted 01 May 2014 - 10:16 PM

Maybe you outta learn addition and subtraction, I still see GM in front of Ford with a rise in sales while Ford lost sales. Did Ford make more money per unit?, yes ( that's even debatable as the big SUVs had high sales) but give credit when it's due.

 

Something I posted on another thread:

 

Ford pays it's execs more than GM

Ford pays it's UAW workers more than GM

Ford makes fewer vehicles than GM

Ford makes more money on each vehicle than GM

Ford customers must think their products are worth more than GM

Ford market cap is about 18% more than GM, the investment market thinks Ford is worth more than GM


Edited by 4d4evr, 01 May 2014 - 10:22 PM.

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#40 OFFLINE   mackinaw

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Posted 01 May 2014 - 10:23 PM

 

Something I posted on another thread:

 

Ford pays it's UAW workers more than GM.

 

 

You need to explain this.










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