Blue Oval Guide Posted November 19, 2013 Share Posted November 19, 2013 Will the 2015 Lincoln MKC Transform Ford’s Luxury Brand? John Rosevear - The Motley Fool LINCOLN MKC OWNERS - Ford on Wednesday unveiled the all-new 2015 Lincoln MKC, a "small premium utility vehicle" that will soon join the white-hot compact-luxury crossover segment. The MKC is the latest move in Ford's long-range plan to turn Lincoln into a relevant -- and global -- premium brand. Ford said in a statement that the MKC is "the second of four all-new Lincoln vehicles to fuel the brand's reinvention." The first was the mid-sized MKZ sedan, which hit Lincoln dealers earlier this year. The MKZ is selling well, but it hasn't -- yet -- proven to be Lincoln's breakout product. Should Ford have higher hopes for the MKC when it arrives at U.S. dealers next spring? Quote Link to comment Share on other sites More sharing options...
joseodiaga4 Posted April 1, 2014 Share Posted April 1, 2014 not sure if it will transform the Lincoln brand but I´m sure it will help Lincoln a lot, the MKC is a good product Quote Link to comment Share on other sites More sharing options...
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