So MKZ was up 80%, not 70% as noted in yesterday's article (nice). However, that's still only up 35 units from last month (so basically flat) after the ad blitz.
Optimism: With the ad blitz, I would assume brand awareness / inquiries have gone up (which may translate into higher November sales) or at very least, continue the consistent sales numbers. Almost 3k sales is nothing to scoff at in itself (and in reality, who knows what October sales would have been without the ads)
In the sales conference call, Ford mentioned that MKZ transaction prices have increased 63% compared to last year,
so not only have sales stayed up compared to September, the purchase prices are impressive too.
Mention was made of inventory levels being at 90 days but Ford feels that it is positioned well to meet increased
buyer levels anticipated to continue through November and into December.
I get the feeling that Ford wants to carry its inventory higher to be ready for sales increases early next year.
Also, Ford was having issues with 1.6 Ecoboost this time last year affecting deliveries of Fusion and Escape
so maybe the figures fill in a bit there but generally, Ford is working its super segment product shifts perfectly.
Navigator sold 954 units last month, that's a 20% increase over last year, put EBV6 / 5.0 in it and watch sales lift.
MKX had a good month with a solid 2200 sales, the refresh can't get here soon enough for it and the Edge originator.
Also change MKT form rounded Flex derivative to Explorer based derivative and watch sales lift too.
Lots of relatively inexpensive things Ford could do to change Lincoln's fortunes......
Edited by jpd80, 01 November 2013 - 05:37 PM.