Ford Motor Company Achieves Best October U.S. Retail Sales Since 2004 Multiple Performance Records Set
- Ford Motor company October total sales up 14 percent – retail sales up 15 percent; best October retail since 2004
- Ford Fusion up 71 percent and Fiesta up 9 percent – both report record-setting October sales
- F-Series tops 60,000 trucks for sixth-straight month
- All-new Lincoln MKZ total sales up 80 percent including best-ever October retail sales – total Lincoln brand up 38 percent
Ford Motor Company Achieves Best October U.S. Retai
Sales Since 2004; Multiple Performance Records Set
Ford Motor Company’s October U.S. total sales of 191,985 vehicles rose 14 percent over a year ago. Retail sales are up 15 percent, at 142,487 vehicles.
It is the company’s best October retail sales performance since 2004.
Gains were broad-based, with passenger cars up 19 percent, utilities up 9 percent, and trucks up 14 percent. Ford Fusion and Fiesta posted best-ever
October sales, and F-Series again topped 60,000 sales.
“October was simply an outstanding retail performance, as consumers continued to choose Ford for great fuel efficiency, styling and value at all levels of the market,”
said John Felice, vice president, U.S. marketing, sales and service. “The combination of great new products, such as Fusion and Escape, along with the strength of
our dealers helped us achieve our best October retail sales month since 2004.”
Fusion sales of 21,740 vehicles jumped 71 percent year-over-year, making it the car’s best-ever sales performance for October. The strongest growth for Fusion is
in the west region of the U.S., with retail sales up 77 percent. In the eastern region of the country, Fusion retail sales are up 65 percent.
Escape sales of 22,253 vehicles increased 12 percent, while Fiesta sales of 4,337 vehicles increased 9 percent – setting a new record for October. F-Series sales of
63,803 trucks are up 13 percent, making October the sixth-straight month above the 60,000-vehicle mark for F-Series. The last time Ford sold more than 60,000
trucks for six consecutive months was 2006.
Lincoln MKZ sales of 2,909 vehicles increased 80 percent over a year ago, leading the Lincoln brand to an overall increase of 38 percent. MKZ has now reported
record sales for six of the last seven months, attracting significant conquest buyers to the Lincoln brand.
MKZ 2,909 (1,614) +80.2% (YOY, Lincoln is seeing a 63% increase in MKZ transaction prices...wow)
MKS 919 (699) +31.5%
Lincoln Cars 3,828 (2,334) +64.0%
MKX 2,022 (1,602) +26.2%
MKT 327 (426) -23.2%
Navigator 954 (792) 20.5%
Lincoln Utilities 3,303 (2,820) 17.1%
Lincoln Brand 7,131 (5,154) 38.4%
Fleet Sales = 26%
Commercial = 12%
Govt = 6%
rental = 8%
In October, nearly all F150s sold were 2013 models with an average incentive spend of $4,400 per vehicle.
Ford does not expect full roll in of 2014 F150 sales until early next year as it sells down 2013 inventory stock.
F-Series Total Average transaction price is around $37,000.
Police Interceptor Sedan 995 (893) 11.4%
Police Interceptor Utility 1,704 (682) 149.9%
Re reduction in Focus, Ford is seeing a shift form Cars to small Utilities running at around 15%
Edited by jpd80, 01 November 2013 - 09:39 AM.