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Guest Message by DevFuse

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Ford Reports July '12 Sales


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34 replies to this topic

#1 OFFLINE   ANTAUS

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Posted 01 August 2012 - 08:42 AM

http://media.ford.co...rticle_id=36838







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#2 OFFLINE   silvrsvt

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Posted 01 August 2012 - 09:23 AM

Not bad...Lincoln took a little bit of a hit, but strangely, the MKT was up.

Ford looks good...the Police Interceptor Sedan is selling pretty well. The Fiesta is still taking a beating sorta...hopefully we'll see refresh next year, since I'm assuming new Focus sales are eating into it.

Not that impressed by the Fusion sales...I've seen a ton of advertising for special $199 lease rates for a Fusion, or $19999 Fusion SE's for sale. Just blowing out current stock before the new and improved Fusion comes along in another 60 days or so.

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#3 OFFLINE   NickF1011

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Posted 01 August 2012 - 09:26 AM

Not that impressed by the Fusion sales


:headscratch: It just had its best July ever. What would impress you?
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#4 OFFLINE   silvrsvt

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Posted 01 August 2012 - 09:48 AM

:headscratch: It just had its best July ever. What would impress you?


I'm not impressed because it was from special lease and financing rates blowing out old models before the new car come in the fall....I'd hope they add 3-4K sales a month if they where doing that.

"Hell, there are no rules here-- we're trying to accomplish something."
Thomas A. Edison


Ford Products owned though the years:
1986 Escort GT Race Red
1998 Mustang GT Dark Green Satin
2002 SVT Focus Satin Silver
2006 Mustang GT Tungsten Grey

2010 Escape XLT AWD Sport Blue
2013 Taurus SHO Ruby Red

2017 Escape SE AWD Platinum White

Future Fords:
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20xx Mustang GT350 or the like

 

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#5 OFFLINE   Havelock

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Posted 01 August 2012 - 10:13 AM

I'm not impressed because it was from special lease and financing rates blowing out old models before the new car come in the fall....I'd hope they add 3-4K sales a month if they where doing that.

Last I saw job 1 for the 2013 fusion is less than two weeks from now so th.e total number of 2012s might already be low or people that can wait for the 2013 are waiting

#6 OFFLINE   NickF1011

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Posted 01 August 2012 - 10:27 AM

I'm not impressed because it was from special lease and financing rates blowing out old models before the new car come in the fall....I'd hope they add 3-4K sales a month if they where doing that.


It's still a July sales record. It's not like this is the first time the Fusion has ever had incentives on it. Wasn't July a Cash-4-Clunkers month a couple years back?
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#7 OFFLINE   BORG

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Posted 01 August 2012 - 10:29 AM


Overall, Ford Motor Company sales were down 4 percent in July due to lower fleet sales. Fleet sales were down 16 percent. Retail sales were up 2 percent.

We are starting to run into 'transition' volume issues with old Escape, Ranger, and Crown Vic sales gone.

#8 OFFLINE   NickF1011

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Posted 01 August 2012 - 10:34 AM

Overall, Ford Motor Company sales were down 4 percent in July due to lower fleet sales. Fleet sales were down 16 percent. Retail sales were up 2 percent.
We are starting to run into 'transition' volume issues with old Escape, Ranger, and Crown Vic sales gone.


Would you really call them "issues" though? Sure, Ford's sales might have been up if they had a bunch of useless Panthers to throw into fleets, but what does that really accomplish?
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#9 OFFLINE   BORG

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Posted 01 August 2012 - 10:36 AM

Would you really call them "issues" though? Sure, Ford's sales might have been up if they had a bunch of useless Panthers to throw into fleets, but what does that really accomplish?


Well, Ford wasn't able to offset fleet and discontinued models with retail sales which is still an issue, but not the end of the world. The biggest hit is Escape sales which are down significantly because of the transition to the newer model which is not filling inventories yet and is hardly a bargain bin buster like the old model.

We know Ford is going to loose some market-share this year, probably more so than it did last year or GM this year. But they need to get into a growth position in 2013.

Edited by BORG, 01 August 2012 - 10:38 AM.


#10 OFFLINE   aneekr

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Posted 01 August 2012 - 10:40 AM

It's not like this is the first time the Fusion has ever had incentives on it.


The current (2010-2012 MY) Fusion has always had very competitive incentives for individual and fleet customers alike ever since it was released in calendar year 2009. Its popularity is well deserved.

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#11 OFFLINE   NickF1011

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Posted 01 August 2012 - 10:49 AM

Well, Ford wasn't able to offset fleet and discontinued models with retail sales which is still an issue, but not the end of the world.


If ATP is up, selling a few less cars is a complete non-issue.

The biggest hit is Escape sales which are down significantly because of the transition to the newer model which is not filling inventories yet and is hardly a bargain bin buster like the old model.


Let's also remember that Escape inventories are low and they were affected by do-not-drive status on several thousand 1.6 EB models in dealer stock. That alone likely hit it worse than anything else in the second half of the month.

We know Ford is going to loose some market-share this year, probably more so than it did last year or GM this year. But they need to get into a growth position in 2013.


We'll have to wait and see in 2013...

Edited by NickF1011, 01 August 2012 - 10:57 AM.

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#12 OFFLINE   03 LS

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Posted 01 August 2012 - 11:06 AM

Overall, Ford Motor Company sales were down 4 percent in July due to lower fleet sales. Fleet sales were down 16 percent. Retail sales were up 2 percent.
We are starting to run into 'transition' volume issues with old Escape, Ranger, and Crown Vic sales gone.

Like Nick said, it's not an issue for profitability. However, it is an issue for growth and market share, and indirectly, stock price.

One thing is clear, though, the Ranger volume (customers) is lost, they are not going to F150 or TC.

Ranger 413 6,410 -93.6% -5,997

F-Series 49,314 49,104 0.4% +210
Trans Con 2,627 2,607 0.8% +20



#13 OFFLINE   NickF1011

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Posted 01 August 2012 - 11:16 AM

Like Nick said, it's not an issue for profitability. However, it is an issue for growth and market share, and indirectly, stock price.


The only way stock price will be impacted at all is if the profitability per vehicle isn't enough to overcome a decline in sales, which doesn't seem to be the case so far.

One thing is clear, though, the Ranger volume (customers) is lost, they are not going to F150 or TC.

Ranger 413 6,410 -93.6% -5,997

F-Series 49,314 49,104 0.4% +210
Trans Con 2,627 2,607 0.8% +20


But lost to what though? We've brought this up in previous months. They haven't demonstrably gone running to Toyota, Nissan, or Ram either.
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#14 OFFLINE   silvrsvt

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Posted 01 August 2012 - 11:21 AM

One thing is clear, though, the Ranger volume (customers) is lost, they are not going to F150 or TC.

Ranger 413 6,410 -93.6% -5,997

F-Series 49,314 49,104 0.4% +210
Trans Con 2,627 2,607 0.8% +20


Seriously? Try that again:


YTD 2012/2011: F-Series 350,455 313,183 11.9
YTD: 2012/2011: Ranger 18,855 36,442 -48.3

The F-series has seen an increase in sales that has eclipsed the total amount of Rangers sold in 2011 to July of that year...

YTD: 2012/2011: Transit Connect 19,581 17,762 10.2

Edited by silvrsvt, 01 August 2012 - 11:25 AM.

"Hell, there are no rules here-- we're trying to accomplish something."
Thomas A. Edison


Ford Products owned though the years:
1986 Escort GT Race Red
1998 Mustang GT Dark Green Satin
2002 SVT Focus Satin Silver
2006 Mustang GT Tungsten Grey

2010 Escape XLT AWD Sport Blue
2013 Taurus SHO Ruby Red

2017 Escape SE AWD Platinum White

Future Fords:
2021 Bronco

20xx Mustang GT350 or the like

 

199923.png
 
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#15 OFFLINE   PREMiERdrum

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Posted 01 August 2012 - 11:36 AM

To compare:

Fiesta: 4,059
Sonic: 6,278

Focus: 16,454
Cruze: 14,954

Fusion: 23,326
Malibu: 12,345

F-Series: 49,314
Silverado: 28,972

Mustang: 7,371
Camaro: 6,926

Explorer: 11,313
Flex: 2,318
Traverse: 5,746
Acadia: 7,390
Enclave: 4,360

Escape: 21,572
Edge: 9,177
Equinox: 19,906

Edited by PREMiERdrum, 01 August 2012 - 11:40 AM.

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#16 OFFLINE   fordmantpw

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Posted 01 August 2012 - 11:49 AM

Wow, the Silverado is fading into irrelevance.

Rightfully so when compared to the F-Series...

photo-thumb-15254.jpg

 

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#17 OFFLINE   NickF1011

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Posted 01 August 2012 - 11:53 AM

Wow, the Silverado is fading into irrelevance.

Rightfully so when compared to the F-Series...


Silverado was only abot 5000 units ahead of the Ram. Don't know if that has ever happened...at least not recently.
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#18 OFFLINE   Extreme4x4

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Posted 01 August 2012 - 01:28 PM

If I was a Chevy person, and had to continuously watch those absolutally hideous Chevy "dealership" commercials...................... I wouldn't buy one of their trucks either.

Over at "DillusionalInsideNews.com" the Silverado is doing great considering how old it is, and the 2013 Malibu may make it possible for Chevrolet brand to overcome Ford brand in sales. Yes, someone did actually say something akin to this.

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#19 OFFLINE   fordmantpw

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Posted 01 August 2012 - 01:30 PM

Silverado was only abot 5000 units ahead of the Ram. Don't know if that has ever happened...at least not recently.


Yeah, it's been a while, if ever. The interior of the GM's are so outclassed by even the Ram, it's just pathetic, and it doesn't seem to be changing for '14 based on spy shots! Only the blind loyal GM folks keep buying them. They obviously haven't stepped backside in a competitors product...

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#20 OFFLINE   Moosetang

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Posted 01 August 2012 - 01:41 PM

Remember the Jalopniks of the world who wailed and gnashed their teeth when the new Explorer was revealed? Stick those numbers in your pipe and smoke 'em, Ray Wert.
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 65,844,610 > 62,979,636 









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