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Guest Message by DevFuse

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Ford April 2012 Sales Figures

sales april sales 2012 april sales

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197 replies to this topic

#1 OFFLINE   PREMiERdrum

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Posted 01 May 2012 - 08:52 AM

Posted Image

Ford Fusion, Edge Achieve Best-Ever April Sales; Explorer, F-Series Net Best April Sales in Five-Plus Years
  • Ford Fusion, Edge set all-time April records with 21,610 and 10,520 sales, respectively
  • Explorer reported its best April sales since 2005 with 13,419 vehicles sold
  • F-Series sales up 4 percent in April with 47,453 trucks sold, representing its best April sales since 2007; EcoBoost accounted for 43 percent of F-150 retail sales
  • Ford Motor Company April U.S. sales totaled 180,350, compared with 189,778 last year – a
    5 percent decline
Download Full Sales Release (With Tables)
DEARBORN, Mich., May 1, 2012 – U.S. sales of some of Ford Motor Company’s most fuel-efficient vehicles grew again in April, with the Ford Fusion and Edge setting all-time April records, Explorer reporting its best April sales since 2005 and F-Series sales reaching its best April sales since 2007.

Fusion set an April record with 21,610 sales. Focus sales were up 13 percent for the month, totaling 19,425 cars. Year-to-date Focus sales are up 57 percent, marking the strongest start for Focus since 2001.

Edge also set an April record with 10,520 sales. Year-to-date sales are up 6 percent with 43,428 Edges sold. Explorer enjoyed its best April since 2005 with 13,419 sales. Year-to-date Explorer sales totaled 47,037, up 12 percent.
Ford F-Series, America’s best-selling pickup for 35 years, grew sales 4 percent in April with 47,453 trucks sold – its best April since 2007. EcoBoost accounted for 43 percent of F-150 retail sales in April. F-Series sales are up 11 percent through April with 191,280 vehicles sold.

Overall, Ford Motor Company posted 5 percent lower volume in April.

Edited by staff, 09 July 2012 - 12:34 PM.

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#2 OFFLINE   aneekr

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Posted 01 May 2012 - 08:58 AM

What about Ford's most fuel-efficient nameplate in the U.S.? Not exactly a model of growth... :reading:

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#3 OFFLINE   PREMiERdrum

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Posted 01 May 2012 - 09:00 AM

56% jump in MKS sales, up to over 1,200 units. Not too bad. MKZ sales down - wonder if they'll trend that way until the 2013 launches?

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#4 OFFLINE   mettech

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Posted 01 May 2012 - 09:16 AM

Fiesta and Mustang needs updated ASAP.

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#5 OFFLINE   Extreme4x4

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Posted 01 May 2012 - 09:20 AM

Mustang currently has very poor inventory due to changeover to 2013 models

you do realize that the updated Fiesta is coming soon, and the 2013 Mustang is also updated................... right??

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#6 OFFLINE   twmalonehunter

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Posted 01 May 2012 - 09:28 AM

I don't worry much about fiesta, its fords least profitable vehicle. It's a very small car, and I just don't think Americans are gonna embrace cars that small in the near term, especially when somewhat larger cars achieve similar EPA numbers. Including the Focus, btw.

If the 1.0eb can approach 50mpg, then maybe sales would take off.

Edited by twmalonehunter, 01 May 2012 - 09:28 AM.

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#7 OFFLINE   PREMiERdrum

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Posted 01 May 2012 - 09:30 AM

I'm still waiting on several import makes to post before I can publish my full list, but...

Chevrolet Sonic: 6,387 (28,250)
Ford Fiesta: 5,135 (20,657)

Ford Focus: 19,425 (85,468)
Chevrolet Cruze: 18,205 (75,288)
Dodge Caliber: 1,408 (6646)

Chevrolet Malibu: 21,906 (80,456)
Ford Fusion: 21,610 (85,559)
Chrysler 200: 13,343 (44,981)
Dodge Avenger: 11,147 (32,776)

Chevrolet Camaro: 9,627 (31,551)
Ford Mustang:7,801 (27,934)
Dodge Challenger:4,102 (14,626)

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#8 OFFLINE   PREMiERdrum

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Posted 01 May 2012 - 09:33 AM

Police Interceptor sedan: 547
Police Interceptor utility: 667

Caprice: 174

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#9 OFFLINE   Biker16

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Posted 01 May 2012 - 09:34 AM

I think for may have hit the wall with focus inventory.
When did the forum ban horse-switching, goal-post-moving, and unrealistic and irrational posts?Md3ulw.gif <p>

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#10 OFFLINE   aneekr

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Posted 01 May 2012 - 09:41 AM

On a DSR adjusted basis, Ford's U.S. sales numbers in April 2012 represent a 6.9% increase over April 2011. (Selling days in April 2012 = 24; April 2011 = 27)

EDIT: Corrected percentage increase value to 6.9%. I originally wrote 6.8%. This was my error keying in the April 2011 daily selling rate (it is 7,028; I mistakenly entered 7,038 on the calculator).

Edited by aneekr, 01 May 2012 - 11:01 AM.

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#11 OFFLINE   twmalonehunter

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Posted 01 May 2012 - 10:11 AM

I must say, the Sonic numbers surprise me. That is a hideous looking vehicle, imo
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#12 OFFLINE   PREMiERdrum

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Posted 01 May 2012 - 10:16 AM

I must say, the Sonic numbers surprise me. That is a hideous looking vehicle, imo


It's anecdotal, but I don't believe Sonic is selling on its own merits... :bag:
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#13 OFFLINE   RichardJensen

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Posted 01 May 2012 - 10:21 AM

Someone else posted that they'd heard Chevy offering Sonics to people with abysmal credit. And they weren't from the Columbus area, they were from somewhere out west, as I recall.

And that, folks, is what moral hazard does to companies.

Edited by RichardJensen, 01 May 2012 - 10:21 AM.

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#14 OFFLINE   akirby

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Posted 01 May 2012 - 10:26 AM

Someone else posted that they'd heard Chevy offering Sonics to people with abysmal credit. And they weren't from the Columbus area, they were from somewhere out west, as I recall.

And that, folks, is what moral hazard does to companies.


There are ads here in Atlanta with local Chevy dealers actually advertising that they had a customer with a 510 credit score and a bankruptcy and they were able to get them into a brand new Sonic.

That tactic darn near put Mitsubishi out of the car business (not that they would be missed) a few years ago. This will bite them down the road.

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#15 OFFLINE   PREMiERdrum

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Posted 01 May 2012 - 10:39 AM

There are ads here in Atlanta with local Chevy dealers actually advertising that they had a customer with a 510 credit score and a bankruptcy and they were able to get them into a brand new Sonic.


510? That's high, at least in my experience...

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#16 OFFLINE   twmalonehunter

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Posted 01 May 2012 - 10:55 AM

510 is not high.
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#17 OFFLINE   Noah Harbinger

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Posted 01 May 2012 - 10:55 AM

On a DSR adjusted basis, Ford's U.S. sales numbers in April 2012 represent a 6.9% increase over April 2011. (Selling days in April 2012 = 24; April 2011 = 27)


How are "selling days" calculated, anyway? I think this came up before, but I don't recall what the answer was...

#18 OFFLINE   630land

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Posted 01 May 2012 - 11:01 AM

"Fiesta needs update"

After 2 years?

Anyway, Cruzes are piling up and Focus is certainly doing better than those that compared it to Contours.

#19 OFFLINE   PREMiERdrum

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Posted 01 May 2012 - 11:02 AM

510 is not high.


I know it's a low score, but in the context of FICO scores and approval for new Sonics, 510 isn't high.

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#20 OFFLINE   fordmantpw

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Posted 01 May 2012 - 11:06 AM

510 is not high.


Premier was saying that 510 was high relative to the credit score he had seen approved. He's not saying 510 is a high credit score...

EDIT: Nevermind...he beat me to it...that's what I get for opening up 10 topics at once.

Edited by fordmantpw, 01 May 2012 - 11:06 AM.

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