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Guest Message by DevFuse

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Ford January 2012 Sales Figures


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98 replies to this topic

#21 OFFLINE   RichardJensen

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Posted 01 February 2012 - 02:49 PM

Again, we don't know that the Sonic is a 'smash hit' in any meaningful sense.

When one person can finance a Sonic when she can't finance a four year old Focus, you've got something fishy going on. Stuff like that doesn't happen unless there's a program allowing it to happen.

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#22 OFFLINE   BORG

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Posted 01 February 2012 - 02:50 PM

Again, we don't know that the Sonic is a 'smash hit' in any meaningful sense.

When one person can finance a Sonic when she can't finance a four year old Focus, you've got something fishy going on. Stuff like that doesn't happen unless there's a program allowing it to happen.


I don't know what data you're leaning on Richard, can you share it? Is this anecdotal?

Edited by BORG, 01 February 2012 - 03:03 PM.

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#23 OFFLINE   DC Car Examiner

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Posted 01 February 2012 - 02:59 PM

Again, we don't know that the Sonic is a 'smash hit' in any meaningful sense.

When one person can finance a Sonic when she can't finance a four year old Focus, you've got something fishy going on. Stuff like that doesn't happen unless there's a program allowing it to happen.


I know of someone else who could only get loans for new cars, not used. If he had an explanation I've forgotten what it was, but it didn't involve a particular automaker.

#24 OFFLINE   NickF1011

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Posted 01 February 2012 - 03:01 PM

The MKX remains a solid hit, but how low can the MKT go?


I suspect 0 in another year or so. ;)
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#25 OFFLINE   aneekr

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Posted 01 February 2012 - 03:02 PM

Again, we don't know that the Sonic is a 'smash hit' in any meaningful sense.

Reviews for the Sonic have been consistently positive. Among the B-segment cars available in the U.S. market, only the Honda Fit seems to be notably better overall in most comparisons. GM's launch of the Sonic/Barina has been pretty smooth in North America, Korea, and Australia.

Edited by aneekr, 01 February 2012 - 03:07 PM.

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#26 OFFLINE   FordBuyer

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Posted 01 February 2012 - 03:04 PM

It's actually right next door to me. Glad to see the Sonic is such a smash hit for the sake of the locals.

Fiesta continues to be the struggler in this segment, not sure what went wrong there. At least the Fiesta is a global success, no matter how many Sonics GM sales in the US, it's nothing compared to what Fiesta does globally.

The MKX remains a solid hit, but how low can the MKT go?

The Focus sales are not up significantly from last month, but they are up significantly from last year.


With supplies of Lincoln Town Cars just about up, when do these MKT limos start hitting the street? You would think MKT sales would move up a little with special MKT livery versions arriving. Yeah, Fiesta sales are disappointing with them starting to stack up on lots around here. Price has to be a problem. Just saw a Focus SE sedan for $20,500 sticker and a Fiesta SE hatch with auto for $20,100 sticker. I would take the Focus SE sedan for same price. Ford has a problem with pricing. Focus made here with UAW labor and Fiesta in Mexico with $2/hour labor and Focus is not much more money in SE trim.
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#27 OFFLINE   BORG

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Posted 01 February 2012 - 03:08 PM

With supplies of Lincoln Town Cars just about up, when do these MKT limos start hitting the street? You would think MKT sales would move up a little with special MKT livery versions arriving. Yeah, Fiesta sales are disappointing with them starting to stack up on lots around here. Price has to be a problem. Just saw a Focus SE sedan for $20,500 sticker and a Fiesta SE hatch with auto for $20,100 sticker. I would take the Focus SE sedan for same price. Ford has a problem with pricing. Focus made here with UAW labor and Fiesta in Mexico with $2/hour labor and Focus is not much more money in SE trim.


I believe the MKT Town Car is arriving with the 2013 model, which will be out in Spring. I'm sure it will have a positive impact on MKT sales, if not a direct correlation with the discontinued car.

Edited by BORG, 01 February 2012 - 03:14 PM.


#28 OFFLINE   FordBuyer

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Posted 01 February 2012 - 03:08 PM

Reviews for the Sonic have been consistently positive, and launch has been pretty smooth in North America, Korea, and Australia.


The Sonic with standard engine is very average with mediocre fuel rating, but with turbo option it's a great little vehicle with very good fuel mileage. In standard trim though, the Fiesta bests it in performance and fuel mileage. I hope the Sonic does well as it's only B segment built in U.S.
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#29 OFFLINE   bobbyd

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Posted 01 February 2012 - 03:25 PM

Thanks for the numbers. At least its closer. Now, what in the world is going on at Chrysler/Fiat. They outsold Ford in Canada and US sales are up over 40%. They must be giving that junk away. Old Hemi...C'mon, that 50 Yr Old Hemi is "old school". The Eco boost V-6 kills it in trucks and the Hemi Charger gets spanked by the 5.0 Mustang. Yet, people seems to buy this Chrysler /Fiat stuff. It must be price?


15,049 Cruze, 5,712 Sonic

It's in the PDF on the right labeled "January deliveries"



#30 OFFLINE   jpd80

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Posted 01 February 2012 - 03:44 PM

Now that Focus has similar incentives and leasing deals as Fusion and Escape, sales have come back to life.

It's as though Ford knew what they were doing and engineered plenty of +$22K dealer stock before hand....:stirpot:

I bet the ATP on Focus are still looking pretty good, much better than they were 12 months ago....

#31 OFFLINE   aneekr

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Posted 01 February 2012 - 03:51 PM

Now, what in the world is going on at Chrysler/Fiat. They outsold Ford in Canada and US sales are up over 40%.

One factor is Chrysler's slow ramp up of 2011 model year production for several products in the late part of calendar year 2010 into early 2011. As a result, using January 2011 as a basis for comparison to January 2012 will result in many examples of dramatic sales increases.

Don't forget significant product improvements and effective marketing, as well.

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#32 OFFLINE   Hugh

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Posted 01 February 2012 - 04:02 PM

It's actually right next door to me. Glad to see the Sonic is such a smash hit for the sake of the locals.

Fiesta continues to be the struggler in this segment, not sure what went wrong there. At least the Fiesta is a global success, no matter how many Sonics GM sells in the US, it's nothing compared to what Fiesta does globally.

The MKX remains a solid hit, but how low can the MKT go?

The Focus sales are not up significantly from last month, but they are up significantly from last year, which is around the time Focus production was transitioning between MY '11 and '12. I think the excitement on the Focus numbers is a little misleading, but the Focus is making steady progress forward and isn't too far behind the competition this month.

I'll bite: The current Fiesta (2008-12) is starting to date and will get an MCE. Sonic is brand new and getting lots of conventional airtime. I remember the Fiesta was released with an aggressive campaign but it's mostly viral now.
I also think Fiesta has a heck of a lot more brand recognition ROW then NA. It will build in time and IMHO I am happy they kept Fiesta vice Escort. I am also glad the rumored ROCAM 8V engine didn't make it to the Fiesta.

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#33 OFFLINE   Extreme4x4

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Posted 01 February 2012 - 05:19 PM

Chryslers sales dropped like a brick, every month, for about 2 years. Of course they are doing better................ they had no choice.

Maybe a better look at Chrysler sales would be incomparison to sales before they went bankrupt. This would give perspective.

If I used to sell 100 widgets a year, then for 2 years sold less than 25 widgets per year............... then went back up to 50 widgets a year, it would look like a HUGE increase. Yet, in the overall perspective of the widget business, it is not nearly as impressive. (This is taking into account that the widget industry contracted by about 1/3 in that timeframe)
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#34 OFFLINE   RichardJensen

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Posted 01 February 2012 - 06:02 PM

I don't know what data you're leaning on Richard, can you share it? Is this anecdotal?


I know of someone else who could only get loans for new cars, not used. If he had an explanation I've forgotten what it was, but it didn't involve a particular automaker.


http://www.blueovalf...-a-chevy-sonic/

knowing that GM is financing people with 500 FICO scores is outrageous.


And that's the part that's troubling. GM wouldn't be buying 500 FICO paper as a 'favor for a friend'. They'd be buying it as a matter of policy. It's an instance where you can, IMO, infer some defensible conclusions about corporate policy from an anecdote.

Maybe they're not buying a lot of crappy paper from these dealers. Maybe this was just a one-time deal to try and meet some sales target at the end of the month.

However, I'm inclined to doubt that. GM sought and received approval to buy a company that specializes in subprime car loans in order to augment its ability to extend credit to buyers.

Hence, my skepticism.

Edited by RichardJensen, 01 February 2012 - 06:03 PM.

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#35 OFFLINE   papilgee4evaeva

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Posted 01 February 2012 - 07:02 PM

The Eco boost V-6 kills it in trucks and the Hemi Charger gets spanked by the 5.0 Mustang.

Mustang - smaller, lighter, more powerful (excluding SRT8).

Unless you meant Challenger which is the coupe... wait, no, still applies.

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#36 OFFLINE   papilgee4evaeva

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Posted 01 February 2012 - 07:04 PM

Nice to see the D3 sedans increasing YOY even without the updates being out yet.

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#37 OFFLINE   Deanh

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Posted 01 February 2012 - 07:31 PM

http://www.blueovalforums.com/forums/index.php?/topic/48443-i-helped-my-sister-get-a-chevy-sonic/



And that's the part that's troubling. GM wouldn't be buying 500 FICO paper as a 'favor for a friend'. They'd be buying it as a matter of policy. It's an instance where you can, IMO, infer some defensible conclusions about corporate policy from an anecdote.

Maybe they're not buying a lot of crappy paper from these dealers. Maybe this was just a one-time deal to try and meet some sales target at the end of the month.

However, I'm inclined to doubt that. GM sought and received approval to buy a company that specializes in subprime car loans in order to augment its ability to extend credit to buyers.

Hence, my skepticism.

if, as stated they are "carrying their own paper", its actually pretty simple....the parameters will be time in residence and job ( to aleviate any fears of SCNL...Subscriber cannot be located, ie skip hazard ) debt to income ratio, and the BIG one should the car have to be repo'ed.....Downpayment.....( if it comes back and the car is in an equitable position for resale ) if those are met its a money making machine...ie Finance reserve, warranties amnd Bank Fees....theres an old addage...beggars cant be choosers....this is an elaborate twist on those little sled lots carrying 3-$5000 cars that advertise they can finanance anyone
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#38 OFFLINE   2005Explorer

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Posted 01 February 2012 - 08:06 PM

Plenty of good news to report here, but what is up with the Flex and MKT? Those things are dead men walking and I don't think the little facelift they have planned for them is going to do much to bring them back to life. Maybe the fleet market will save the MKT, but if it drops much lower then it's current sales rate of 279 units for the month I don't see how there is a business case to be made.

Look how well the Explorer is doing. A attractively re-styled Lincoln version could be doing SO MUCH better then 279 units a month. It's time to switch focus for the large Lincoln CUV.

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#39 OFFLINE   ANTAUS

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Posted 01 February 2012 - 09:58 PM

279 for the MKT? Wow....well that's always the Pink Elephant on the 1st day of every month...well around this place that is. Fleet might be the only thing to help it, and even that has been talked about for probably half a year, yet I'm not seeing the numbers get better...

#40 OFFLINE   BORG

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Posted 01 February 2012 - 10:36 PM

279 for the MKT? Wow....well that's always the Pink Elephant on the 1st day of every month...well around this place that is. Fleet might be the only thing to help it, and even that has been talked about for probably half a year, yet I'm not seeing the numbers get better...


It's really too bad, because the MKT is without a doubt the finest vehicle Lincoln has, it just looks like a farce. I would seriously consider one if it wasn't so flipping hideous. That's why I'm anxious to see what Lincoln does with a D4, if it's doing anything at all.

Edited by BORG, 01 February 2012 - 10:38 PM.









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