There's finally some viable competition, besides the Fit? The dreadful Aveo's been replaced by the capable Sonic, Yaris is new, and the Accent/Rio are fresh on the lots and quite nice. This is a small segment and the Fiesta's now among the oldest products in it. Hopefully things pick back up with the MCE and the ST model's halo effect.
The fiesta MCE cannot come soon enough, combined with the mythical micro engine the EB10 should do alot to put the fiesta back on top.
Focus sales where actually up 1.5% year to year....so much of it being a failure....
we crested 14,000 focuses in December up 12%, the right way to gain sales momentum is slowly, much like how the fusion gained it's sales momentum. the difference between the 2006 fusion and the 2012 focus is the focus is a clear class leader, while the fusion was not when it arrived.
250811 units from only one platform. Amazing
Ford sold 248,000 fusions, 254,000 escapes, 175,000 focuses.
the next years will see these products move to a Quasi-Shared architecture (I know)
eventually D3/D4 will move to a version of this architecture too. the volumes of C2/CD4/D5 will be immense.
Classic F-Series 68,287 & Silverado 47,787 pick-ups sales absolutely awesome sales/profit numbers.
Boxy Escape 25,574 awesome
Fiesta 3,673 piss poor.
$500 rebate on the Fiesta
$2500 rebate on the escape.
never-mind the fact that the market does not favor B-cars the way it favors compact CUV's
Small car's owners are very stubborn. They have been brain washed by Japanese for decades.
It means it takes time and persistence for Ford to take customers from Honda and Toyota. thye are going to have to always be noticably better than the competition, this means better economy, better quality and better vehicles overall.