Jump to content

Custom Search





Coming Up Next:
Lincoln Aviator


Welcome to Blue Oval Forums


Sign In  Log in with Facebook

Create Account
Welcome to Blue Oval Forums.  You must first register to create topics and post replies. Registration is a quick and easy process and only takes a minute.  Be apart of Blue Oval Forums by signing in or creating an account.
  • Start new topics and reply to others
  • Subscribe to topics and forums to get email updates
  • Get your own profile page and make new friends
  • Send personal messages to other members
  • Create a photo album and post images
  • Use the Shout feature and more. . .
Click here to create an account now.
 
Guest Message by DevFuse

Photo
- - - - -

Ford Motor Company September 2011 Sales


  • Please log in to reply
76 replies to this topic

#1 OFFLINE   jpvbs

jpvbs

    Blue Oval Member

  • Blue Oval Member
  • PipPip
  • 963 posts
  • Joined 26-September 08
  • Location:WI
  • Current Vehicle:2005 Sonic Blue Focus ZX4 SES

Posted 03 October 2011 - 11:45 AM

Ford Motor Company’s September Sales Post 9 Percent Increase, Paced by Strong Utility and Truck Sales

• Ford’s September sales totaled 175,199, up 9 percent versus last year. Ford brand sales increased 14 percent, paced by Ford brand utilities (up 35 percent) – including Escape (up 41 percent) and Explorer (up 204 percent)
• Ford truck sales register 15 percent increase; F-Series exceeded the 50,000 vehicle mark, posting its best sales month of the year with 54,410 pickups sold. Ford sold a record 15,505 EcoBoost engines in September; EcoBoost-equipped F-150 established a new monthly record

Download Full Sales Release (With Tables)

Soundbites: September 2011 Sales

BlueOvalForums.com – Driven by a 35 percent increase in Ford brand utilities and a 15 percent gain in Ford truck sales, Ford Motor Company’s September sales totaled 175,199, up 9 percent versus last year.

“Ford continues to deliver strong sales results in a dynamic marketplace with a broad portfolio of fuel-efficient, high-quality products,” said Ken Czubay, vice president, U.S. Marketing Sales and Service. “This is further proof that Ford is offering the vehicles – with the fuel economy and technologies – that people truly want and value.”

Ford Brand Utilities: Up 35 Percent
Ford brand utilities had their best September sales month since 2004. Sales totaled 48,798 for the month, delivering year-to-date sales of 425,910 utilities. As the best-selling utility brand in America, Ford utility sales are up 30 percent through September.

Ford Escape, America’s best-selling utility, set a September sales record with 20,225 vehicles sold, up 41 percent versus a year ago. Escape has set monthly sales records seven out of nine months this year. Year to date, Escape sales totaled 187,850, up 32 percent.

Explorer sales in September totaled 11,336, up 204 percent versus a year ago. Through September, Explorer sales totaled 96,957, representing a 126 percent increase versus 2010.

The 2012 Explorer has an EPA-estimated highway fuel economy rating of 28 mpg when equipped with the new 2.0-liter EcoBoost engine. Explorer on the highway now beats Honda Pilot and Jeep Grand Cherokee by 5 mpg, Chevrolet Traverse by 4 mpg and Toyota Highlander by 3 mpg.

Monthly Edge sales of 11,680 vehicles ran close to September 2010’s record sales of 12,815 vehicles.

“The utility segment continues to expand and has changed dramatically over the years,” Czubay said. “Ford’s continued success in this segment demonstrates our ability to constantly adapt to customers’ changing needs, providing them the fuel economy they want and the functionality they need.”
Ford Brand Cars: Fusion Has a Record September
Fusion sales totaled 19,510 vehicles last month, up 23 percent, making it a record September for Ford’s midsize sedan. Fusion has set monthly sales records 11 of the last 12 months. Fiesta sales totaled 3,967, up 30 percent versus a year ago.

Ford brand cars totaled 530,230 through September, up 19 percent versus the same period a year ago – more than doubling the industry sales growth of passenger cars for the same period.

Ford Brand Trucks: Up 15 Percent
Ford total truck sales were 15 percent higher in September than a year ago, with 73,225 trucks sold, representing the best sales month of the year and Ford’s best September for F-Series sales since 2007. Year to date, truck sales are up 9 percent, with total sales of 582,769.

F-Series sales surpassed the 50,000 mark in September, with 54,410 pickups sold. F-Series is the first industry nameplate to break through the 400,000 mark this year, with 416,388 pickups sold through September.

EcoBoost-equipped F-150s had their best-ever sales month, and V6 engines continue to outsell V8s among F-150s, with Ford’s new 3.5-liter EcoBoost and 3.7-liter V6 engines representing 57 percent of F-150 retail sales in September. Check out the Ford F150 Ecoboost Forum here.

GM and Chrysler are up quite a bit more

Detroit Free Press

General Motors’ U.S. sales increased 19.6% in September and Chrysler’s rose 27%. Ford’s sales were dragged down by a 24.1% decline from the Ford Focus compact, whose new model launched in late March.









Lose this advertisement by becoming a member. Click here to create a free account.


#2 OFFLINE   silvrsvt

silvrsvt

    Bite my Shiny metal ass!

  • Moderator
  • 17,987 posts
  • Joined 03-October 02
  • Region:U.S. Northeast
  • Location:New Jersey
  • Current Vehicle:2017 Escape SE AWD/2013 Taurus SHO

Posted 03 October 2011 - 11:50 AM

Escape Sales are still improving! Crazy!

I wonder if the Explorer is going to triple its sales from the previous year...

The Taurus and Mustang are slightly disappointing and the lack of Foci is hurting Ford still...

"Hell, there are no rules here-- we're trying to accomplish something."
Thomas A. Edison


Ford Products owned though the years:
1986 Escort GT Race Red
1998 Mustang GT Dark Green Satin
2002 SVT Focus Satin Silver
2006 Mustang GT Tungsten Grey

2010 Escape XLT AWD Sport Blue
2013 Taurus SHO Ruby Red

2017 Escape SE AWD Platinum White

Future Fords:
2021 Bronco

20xx Mustang GT350 or the like

 

199923.png
 
photo-thumb-15254.jpg


#3 OFFLINE   fordmantpw

fordmantpw

    akirby's stunt double

  • Blue Oval Member
  • PipPipPip
  • 9,523 posts
  • Joined 30-January 06
  • Region:U.S. Mississippi Valley
  • Location:Mid Missouri
  • Current Vehicle:2017 F350 Crew Cab 4x4 PowerStroke Diesel

Posted 03 October 2011 - 12:10 PM

I will go ahead and say it so we can get it out of the way:

1) MKT sales SUCK!
2) Flex sales SUCK!
3) Ranger sales are rocking! There's no way they should be cancelling that thing!
4) Crown Vic - ditto the Ranger comment
5) On edit, forgot to add: They are going to screw up the Escape with the new model...it is increasing sales! AHHHHH!!!


Now, we can actually discuss stuff that hasn't been discussed every month for the last 10! :stirpot:

Edited by fordmantpw, 03 October 2011 - 12:11 PM.

photo-thumb-15254.jpg

 

Future Vehicles
2020 Ford Explorer/Lincoln Aviator

Current Vehicles
'17 F350 Super Duty Crew Cab, Lariat, 4x4, 6.7L Diesel

'10 Mercury Milan

'09 Ford Flex Limited (wife's)

Past Vehicles
'08 F250 Super Duty Crew Cab, Lariat, 4x4, 6.4L Diesel
'05 Ford F150 XLT SuperCrew 4x4 5.4 - sold @53k, not a single problem
'03 Ford Escape XLT
(wife's) Traded at 75k for '09 Flex
'99 Ford F150 XLT Regular Cab 4x4 5.4 - Sold @136k, then totaled by the new owner on the way to its new home :(
'96 Chevrolet Cavalier (wife's - she brought it into the marriage)
'86 Ford Bronco II XLT 4x4 5 Speed 2.9L - what a dog, and it cracked heads like no tomorrow. 150k+ on 4 engines


#4 OFFLINE   mettech

mettech

    Mettech

  • Blue Oval Member
  • PipPipPip
  • 4,700 posts
  • Joined 11-April 06
  • Region:Decline
  • Location:Indiana
  • Current Vehicle:2017 Edge, 2016 F-250

Posted 03 October 2011 - 12:18 PM

Chevrolet Cruze sales totaled 18,097, nearly double the 10,309 Ford Focuses sold.

Above All, The USAF 1982 - 2012

 

fordspinner.gif2010-10-23_17-34-44_438-1.jpg

"When the people find that they can vote themselves money, that will herald the end of the republic." -- Benjamin Franklin

 

 '16 F-250, '17 Edge


#5 OFFLINE   NickF1011

NickF1011

    Moderator Shmoderator

  • Blue Oval Member
  • PipPipPipPipPip
  • 33,712 posts
  • Joined 13-September 04
  • Region:Decline
  • Location:Annapolis, MD
  • Current Vehicle:2011 Edge Sport, 1997 Mustang Cobra

Posted 03 October 2011 - 12:27 PM

10,309 Focuses? Really Ford? What the heck is the story with this thing? Are you freaking shipping ANY of these to dealers???

Absolutely gangbusters month for F-series though. :happy feet:

Edited by NickF1011, 03 October 2011 - 12:27 PM.

Current Rides:
2011 Ford Edge Sport AWD
1997 Ford SVT Mustang Cobra

Previous Rides:
2004 Mazda 6s
1995 Saturn SL2
1994 Ford Explorer XLT 4x2
1993 Jeep Grand Cherokee Laredo 4x4
1993 Ford Taurus LX
1987 Ford Taurus GL
 
Moderator at TeamMustang.net

#6 OFFLINE   silvrsvt

silvrsvt

    Bite my Shiny metal ass!

  • Moderator
  • 17,987 posts
  • Joined 03-October 02
  • Region:U.S. Northeast
  • Location:New Jersey
  • Current Vehicle:2017 Escape SE AWD/2013 Taurus SHO

Posted 03 October 2011 - 12:45 PM

10,309 Focuses? Really Ford? What the heck is the story with this thing? Are you freaking shipping ANY of these to dealers???


Its werid...I have a small Ford dealer I go past driving to work and it seems like his first batch of Foci sold really quick and the replacements have been sitting on the lot since the summer time?!?!?! Then again he had next to no stock and in the past 2 months or so I've seen him get in more stuff.




"Hell, there are no rules here-- we're trying to accomplish something."
Thomas A. Edison


Ford Products owned though the years:
1986 Escort GT Race Red
1998 Mustang GT Dark Green Satin
2002 SVT Focus Satin Silver
2006 Mustang GT Tungsten Grey

2010 Escape XLT AWD Sport Blue
2013 Taurus SHO Ruby Red

2017 Escape SE AWD Platinum White

Future Fords:
2021 Bronco

20xx Mustang GT350 or the like

 

199923.png
 
photo-thumb-15254.jpg


#7 OFFLINE   NickF1011

NickF1011

    Moderator Shmoderator

  • Blue Oval Member
  • PipPipPipPipPip
  • 33,712 posts
  • Joined 13-September 04
  • Region:Decline
  • Location:Annapolis, MD
  • Current Vehicle:2011 Edge Sport, 1997 Mustang Cobra

Posted 03 October 2011 - 01:00 PM

Its werid...I have a small Ford dealer I go past driving to work and it seems like his first batch of Foci sold really quick and the replacements have been sitting on the lot since the summer time?!?!?! Then again he had next to no stock and in the past 2 months or so I've seen him get in more stuff.


Well, the dealership my friend bought hers from didn't have a single SEL on the lot. She just happened to show up to test drive one as they were unloading a single one from a truck. She bought it.
Current Rides:
2011 Ford Edge Sport AWD
1997 Ford SVT Mustang Cobra

Previous Rides:
2004 Mazda 6s
1995 Saturn SL2
1994 Ford Explorer XLT 4x2
1993 Jeep Grand Cherokee Laredo 4x4
1993 Ford Taurus LX
1987 Ford Taurus GL
 
Moderator at TeamMustang.net

#8 OFFLINE   FordBuyer

FordBuyer

    Blue Oval Enthusiast

  • Blue Oval Member
  • PipPipPip
  • 6,716 posts
  • Joined 05-May 07

Posted 03 October 2011 - 01:23 PM

Ford Media

GM and Chrysler are up quite a bit more

Detroit Free Press



Common sense would state that with Mercury gone, Lincoln still waiting for new product, Crown Vic about gone along with Town Car, Ranger to be history at end of year, Ford will have hard time beating Year over Year gains in double digit fashion. Add in Focus and Fiesta shortages all summer and not any better this past month, it looks like this is about the best Ford can do......175,000 to 185,000 range tops. Last time I was by Bill Brown Ford which is top 3 Ford sales dealer in Nation, they had 2 Fiestas and 5 Foci on lot. That is pitiful. Asking F-Series, Escape, Edge, Explorer, and Fusion to do all the heavy lifting is asking a bit too much. It would be nice if eventually Fiesta, Focus, and Lincoln could contribute a little more.
--------------------------------------------------------------------------------------------------------------------------------------------------------------

Current Drives:

2002 Matador Red Ford Taurus SES Sport
2002 Orient Red Metallic Porsche Boxster
Current Drives:

2002 Matador Red Ford Taurus SES Sport
2001 Orient Red Metallic Standard Porsche Boxster

Past Drives:

1999 Spruce Green Ford Taurus SE
1997 Light Saddle Ford Taurus GL
1988 Red Ford Escort GT
1985 Bright Blue Ford Bronco ll
1983 Black Ford Mustang Convertible 5.0 GLX
1979 Brown Mercury Grand Marquis
1975 Red Mercury Capri
1971 Yellow Mercury Capri
1968 Burgundy Ford Cortina GT
1962 Chestnut Red Ford Galaxie 500

#9 ONLINE   akirby

akirby

    fordmantpw's alter ego

  • Moderator
  • 26,338 posts
  • Joined 18-April 06
  • Region:Decline
  • Location:Alpharetta, GA
  • Current Vehicle:2013 Fusion Ti (Ruby Red)

Posted 03 October 2011 - 01:38 PM

Common sense would state that with Mercury gone, Lincoln still waiting for new product, Crown Vic about gone along with Town Car, Ranger to be history at end of year, Ford will have hard time beating Year over Year gains in double digit fashion. Add in Focus and Fiesta shortages all summer and not any better this past month, it looks like this is about the best Ford can do......175,000 to 185,000 range tops. Last time I was by Bill Brown Ford which is top 3 Ford sales dealer in Nation, they had 2 Fiestas and 5 Foci on lot. That is pitiful. Asking F-Series, Escape, Edge, Explorer, and Fusion to do all the heavy lifting is asking a bit too much. It would be nice if eventually Fiesta, Focus, and Lincoln could contribute a little more.


Poor Ford - they'll just have to scrape by on $15B-$20B in operating profit this year. I hope they don't end up in Chapter 11.

2013 Fusion Titanium (Ruby Red)
2016 Lincoln MKX Reserve (Luxe/Cappucino)

#10 OFFLINE   630land

630land

    Member

  • Blue Oval Member
  • PipPipPip
  • 4,317 posts
  • Joined 17-November 02
  • Region:U.S. Great Lakes
  • Location:DuPage Co. IL
  • Current Vehicle:Focus Hatch

Posted 03 October 2011 - 01:40 PM

"Ford will have hard time beating Year over Year gains in double digit fashion"

More important is profits, not #'s of sales with huge fleet discounts and rebates. Did some expect the Gov't to buy Ford and subsidize Crown Vic PI production forever?

but, I agree about Focus production being so low. Why do they insist on pushing My Ford Touch and other 'iPad-ish' stuff? How about more cars with popular features/options for $18K? Focuses on the lots are either plain janes with plastic wheel covers and no cruise control or $26K Titaniums.

Edited by 630land, 03 October 2011 - 01:41 PM.


#11 OFFLINE   Edstock

Edstock

    Member

  • Blue Oval Member
  • PipPipPipPip
  • 11,207 posts
  • Joined 22-April 04
  • Location:Oakville, Ontario
  • Current Vehicle:2005 Pontiac Wave

Posted 03 October 2011 - 01:50 PM

Poor Ford - they'll just have to scrape by on $15B-$20B in operating profit this year. I hope they don't end up in Chapter 11.

It's unfortunate that supply problems seem to have affected sales, but consider the lack of inventory. The acres of unsold crappy sleds that did nothing for the brand are gone. What a change. With the new stuff arriving, market share should keep growing in the future. :)

wing1small2.JPG

 


#12 OFFLINE   NickF1011

NickF1011

    Moderator Shmoderator

  • Blue Oval Member
  • PipPipPipPipPip
  • 33,712 posts
  • Joined 13-September 04
  • Region:Decline
  • Location:Annapolis, MD
  • Current Vehicle:2011 Edge Sport, 1997 Mustang Cobra

Posted 03 October 2011 - 02:03 PM

but, I agree about Focus production being so low. Why do they insist on pushing My Ford Touch and other 'iPad-ish' stuff? How about more cars with popular features/options for $18K? Focuses on the lots are either plain janes with plastic wheel covers and no cruise control or $26K Titaniums.


:headscratch:

I wasn't aware that adding MyFordTouch slowed production rates for Ford's vehicles.
Current Rides:
2011 Ford Edge Sport AWD
1997 Ford SVT Mustang Cobra

Previous Rides:
2004 Mazda 6s
1995 Saturn SL2
1994 Ford Explorer XLT 4x2
1993 Jeep Grand Cherokee Laredo 4x4
1993 Ford Taurus LX
1987 Ford Taurus GL
 
Moderator at TeamMustang.net

#13 OFFLINE   RichardJensen

RichardJensen

    Does whatever a SpiderPig does

  • Moderator
  • 35,308 posts
  • Joined 02-September 04
  • Location:Sioux Falls, SD
  • Current Vehicle:2000 Mercury Sable

Posted 03 October 2011 - 02:03 PM

I don't really care about low Focus volume--it's serving as a valuable lesson for Ford in the difficulties of implementing "One Ford" in the real world.

The lessons learned from this roll-out, hopefully, will be applied to the Fusion & Escape launches.

photo-thumb-15254.jpg


#14 OFFLINE   NickF1011

NickF1011

    Moderator Shmoderator

  • Blue Oval Member
  • PipPipPipPipPip
  • 33,712 posts
  • Joined 13-September 04
  • Region:Decline
  • Location:Annapolis, MD
  • Current Vehicle:2011 Edge Sport, 1997 Mustang Cobra

Posted 03 October 2011 - 02:07 PM

I don't really care about low Focus volume--it's serving as a valuable lesson for Ford in the difficulties of implementing "One Ford" in the real world.

The lessons learned from this roll-out, hopefully, will be applied to the Fusion & Escape launches.


Well, seems the problems I am aware of (supplier issues) would have been a problem if the Focus had been a "One Ford" project or not.
Current Rides:
2011 Ford Edge Sport AWD
1997 Ford SVT Mustang Cobra

Previous Rides:
2004 Mazda 6s
1995 Saturn SL2
1994 Ford Explorer XLT 4x2
1993 Jeep Grand Cherokee Laredo 4x4
1993 Ford Taurus LX
1987 Ford Taurus GL
 
Moderator at TeamMustang.net

#15 ONLINE   akirby

akirby

    fordmantpw's alter ego

  • Moderator
  • 26,338 posts
  • Joined 18-April 06
  • Region:Decline
  • Location:Alpharetta, GA
  • Current Vehicle:2013 Fusion Ti (Ruby Red)

Posted 03 October 2011 - 02:08 PM

Why do they insist on pushing My Ford Touch and other 'iPad-ish' stuff? How about more cars with popular features/options for $18K? Focuses on the lots are either plain janes with plastic wheel covers and no cruise control or $26K Titaniums.


You know why? Because all the ones with My Ford Touch and other "ipad-ish" stuff are flying off the lots so the only ones left are the super expensive titaniums and the cheap models.

2013 Fusion Titanium (Ruby Red)
2016 Lincoln MKX Reserve (Luxe/Cappucino)

#16 OFFLINE   RichardJensen

RichardJensen

    Does whatever a SpiderPig does

  • Moderator
  • 35,308 posts
  • Joined 02-September 04
  • Location:Sioux Falls, SD
  • Current Vehicle:2000 Mercury Sable

Posted 03 October 2011 - 02:21 PM

Well, seems the problems I am aware of (supplier issues) would have been a problem if the Focus had been a "One Ford" project or not.

Not necessarily. I don't know that any other Ford launch in the past 10 years has been as fraught with supplier difficulties.

photo-thumb-15254.jpg


#17 OFFLINE   Hugh

Hugh

    Blue Oval Enthusiast

  • Blue Oval Member
  • PipPipPip
  • 3,965 posts
  • Joined 24-April 06
  • Region:Canada British Columbia
  • Location:Victoria, British Columbia, Canada
  • Current Vehicle:2014 Ford Escape Titanium AWD, 2004 Ford Ranger XLT

Posted 03 October 2011 - 02:41 PM

Not necessarily. I don't know that any other Ford launch in the past 10 years has been as fraught with supplier difficulties.

Perhaps the requirements from Ford to the suppliers are different and/or more demanding such as new technolgies like MFT and new manufacturing processes such as the castor oil IP application?

photo-thumb-15254.jpg

 

READY AYE READY "ONE NAVY"

Former Vehicles:
1993 Mercury Topaz GS Maroon ext. - Grey 'Mouse Fur' int. (Vulcan and 3A) AKA 'Thunder Topaz' 1999-2010
2011 Ford Fiesta SES Monteray Grey ext. - Black Leather w/ Oatmeal stitching int. (HB and 6A) AKA 'Little Car' 2010 - 2012

2002 Ford Taurus SES Sport Black ext. - Medium Stone 'Mouse Fur' int. AKA 'Ferdinand the Bull ' 2012-2014


#18 OFFLINE   FordBuyer

FordBuyer

    Blue Oval Enthusiast

  • Blue Oval Member
  • PipPipPip
  • 6,716 posts
  • Joined 05-May 07

Posted 03 October 2011 - 03:11 PM

Perhaps the requirements from Ford to the suppliers are different and/or more demanding such as new technolgies like MFT and new manufacturing processes such as the castor oil IP application?


Or maybe part of it is from the devastating Japanese tsunami. I believe candy apple red metallic is still not available on the new Focus, and that pigment comes from Japan plus possibly some other part issues. And I'm not aware if the dashboard problem from Saline, MI has been solved yet. MAP only occasionally works on Saturday, and I would imagine only reason is lack of parts for assembly. I may be wrong, but it would seem that small, global cars like the Fiesta and Focus would use some parts from Asia and Japan in particular. Parts of Japan are still flattened as if it happened yesterday. Add in the fact that the coastline got lowered over 3 feet by the quake, and they have big problems for years to come.



Current Drives:

2002 Matador Red Ford Taurus SES Sport
2002 Orient Red Metallic Porsche Boxster
Current Drives:

2002 Matador Red Ford Taurus SES Sport
2001 Orient Red Metallic Standard Porsche Boxster

Past Drives:

1999 Spruce Green Ford Taurus SE
1997 Light Saddle Ford Taurus GL
1988 Red Ford Escort GT
1985 Bright Blue Ford Bronco ll
1983 Black Ford Mustang Convertible 5.0 GLX
1979 Brown Mercury Grand Marquis
1975 Red Mercury Capri
1971 Yellow Mercury Capri
1968 Burgundy Ford Cortina GT
1962 Chestnut Red Ford Galaxie 500

#19 OFFLINE   RichardJensen

RichardJensen

    Does whatever a SpiderPig does

  • Moderator
  • 35,308 posts
  • Joined 02-September 04
  • Location:Sioux Falls, SD
  • Current Vehicle:2000 Mercury Sable

Posted 03 October 2011 - 03:19 PM

Perhaps the requirements from Ford to the suppliers are different and/or more demanding such as new technolgies like MFT and new manufacturing processes such as the castor oil IP application?

Doubt that MFT is the issue. Different manufacturing processes/sequences/components, IMO.

photo-thumb-15254.jpg


#20 OFFLINE   focus05

focus05

    Blue Oval Member

  • Blue Oval Member
  • PipPip
  • 818 posts
  • Joined 02-May 06

Posted 03 October 2011 - 03:21 PM

I will go ahead and say it so we can get it out of the way:

1) MKT sales SUCK!
2) Flex sales SUCK!
3) Ranger sales are rocking! There's no way they should be cancelling that thing!
4) Crown Vic - ditto the Ranger comment
5) On edit, forgot to add: They are going to screw up the Escape with the new model...it is increasing sales! AHHHHH!!!


Now, we can actually discuss stuff that hasn't been discussed every month for the last 10! :stirpot:


1) Yes.
2) Sort of.
3) Because everyone is trying to get their last one before production ends. They should be cancelling. But I do believe having a replacement would be better.
4) Ditto Ranger comment - except there's no need for a replacement.
5) The new Escape is flying because the discounts are high for retail, commercial and rental fleets. It's not that great of a vehicle. It's acceptable and cheap. Some people like that. But you'll never make consistent money as a company that way.

Now that that's out of the way.

Focus: They've screwed up this launch from day one. Quality problems. Supplier problems. Marketing problems - the biggest problem here. Now that the supplier issues are getting resolved and Doug is dead, I think we have a chance at creating a viable and sustainable growth pattern with the Focus. But it's been a bad year for several of Ford's compact program managers here in the US. I would argue further that Ford has misjudged the market a bit. People are starting to look at the Cruze and Elantra as mid-size car replacements, but the Focus is too small. Dimensions are not quite right - and that will keep it from having as mass appeal. It think it will be completely possible for Ford to maintain 200,000 sales in good years. But I can't see them surpassing that by much unless they come up with some proposition to get consumers to overlook that aspect of the car. But if 200,000 is profitable, you could argue it doesn't matter. I would argue it should (if only a bit) given Ford's position in the marketplace.

F-series: Not sure what's going on here. Although the month was decent, the F-series has been off. I suspect the Super Duty is the anchor weighing on sales, but I have no proof to back up that claim. And granted GM and Chrysler are recovering from very depressed levels, but Ford is barely holding its own.

I'm not seeing that discipline that made Ford the belle of the ball in 2009/2010. Maybe they're just in a product lull? But, there are gaps opening up in their line-up from a product perspective, even with new product, and there are even bigger gaps in their marketing savvy recently. That is the scariest part. Good marketing won't save a dying company. But bad marketing can kill a good one. Don't get me wrong, their merchandising has been pretty good their lease deals and incentives have spurred particularly Lincoln, Fusion, F-series and Escape sales. But the Focus is not in the discount camp yet - they don't want it to be. But they haven't been building its brand well either (in my opinion, and I've been in and out of the country a lot the last 5 months, so I may have missed something).

The Escape, C-Max and Taurus arrive in January-ish. They should be past UAW negotiations. Lincoln should get a nice boost in Q1-ish with the MKS and MKT refreshes (not massive - just sustaining). The MKZ launches late next year. The Fusion in Q3-ish. So, they could pull out a decent 2012, but I see a lot of pressures lowering my expectations of them at least in the medium-term. Amazingly, one of them is not the economy which I expect to play only a minor role in the auto industry next year. The means they're losing competitiveness as our short-term memory forgets bailouts and bankruptcies and focuses on the fuel-efficient car we need to replace the POS we held off replacing.

Fingers crossed.

Edited by focus05, 03 October 2011 - 03:23 PM.









Custom Search


0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users

Privacy Policy Terms of Service ·