[gafry]

I have owned three Ford Rangers and am looking for another new one.

Must I and other Ranger owners look to another Manufacture? or is Ford going to revamp the Ranger.
The Sport trac sucks, I had one and sold it shortly after for a truck.

What The New Ranger needs:

1. Extended cab with a bench seat across the back.
2. A Eco-boost 4 cylinder with 30 + MPG
3. New Styling

[rt2525]

gafry, on 11 May 2010 - 01:23 PM, said:

I have owned three Ford Rangers and am looking for another new one.

Must I and other Ranger owners look to another Manufacture? or is Ford going to revamp the Ranger.
The Sport trac sucks, I had one and sold it shortly after for a truck.

What The New Ranger needs:

1. Extended cab with a bench seat across the back.
2. A Eco-boost 4 cylinder with 30 + MPG
3. New Styling

Agreed - 4 Rangers in the past 11 years - perfect for my needs(95% comuter,5% utility) I'm not going to get another until I see whats coming.

[MY93SHO]

You guys willing to pay the $$$ a NEW Ranger will cost?

GM is killing the Colorado/Canyon because of poor sales. You can get a crew cab 4x4 Silverado/Sierra that gets the same MPG as a crew cab 4x4 Colorado.

Suzuki has to give away gas to try and move their rebadged Frontier.

The mighty Mahindra bumps their launch date back every six months. It was supposed to be out over a year ago. What's the hold up? Can't make it work fiscally in the USA?

The only vehicle in this segment that sells well is the Taco and that is a midsize now. Hell, look at a four door Taco, it's as big as a 1997 F150!

As Nick has said more than once, the current Ranger sells because it's cheap. A new Ranger will not be cheap.

This post has been edited by MY93SHO: 12 May 2010 - 06:05 AM

[RangerM]

If there are people willing to spend the $$ on a loaded Fiesta because of the desirability of the product, I'd be willing to say there's a market for a Ranger.

Whether there's enough of a market, remains a question. Someone is buying those Tacomas. (>100K last year)

However, if the costs to produce the Fiesta can be spread worldwide to make it profitable, the Ranger's can, too.

......if the product is something more (than the current number of) people want.

[NickF1011]

RangerM, on 12 May 2010 - 07:46 AM, said:

However, if the costs to produce the Fiesta can be spread worldwide to make it profitable, the Ranger's can, too.

That's the thing really. I'm unsure if the global Ranger was really built to be marketed in the U.S. Might end up being a bad decision for Ford if that's the case.

[gafry]

NickF1011, on 12 May 2010 - 09:37 AM, said:

That's the thing really. I'm unsure if the global Ranger was really built to be marketed in the U.S. Might end up being a bad decision for Ford if that's the case.

Mahindra has announced the intro the end of 2010 for it's small Diesel Pickup

[NickF1011]

gafry, on 14 May 2010 - 03:03 PM, said:

Mahindra has announced the intro the end of 2010 for it's small Diesel Pickup

Notify me when it goes on sale. They've been saying the same thing for over 2 years now. It was supposed to be on sale already. :boring:

[Vaquero28]

I for one wanted a ranger ever since I owned one new in '95, sold it at 64K and have regretted it ever since. Am in the market for a new one but essentially the new is simply the same as the '95. Why buy a 20 year old model with no refinement at all for 20K plus with any sort of option?? Even worse the option list is limited as well and packaging forces you to settle for options you just may neither need nor want.
Quite simply, Ford will not get my replacement dollars. Have owned nothing but Fords since 1965 with a single exception in 72. which lasted for 12 months....(toyota) crapola vehicle..at the time, both valves and transmission died at 14,000 miles.
A good product will always find customers if offered at reasonable cost. see the rebounding fortunes at Ford.
While Nasser was destroying Ford without any decent product in the pipeline I wrote Ford a letter asking them to develop decent products and predicting market share loss just as has come to pass. He basically fleeced Ford of reserves and left a rich man with the company a basket case!
Happily there seem to be some cooler and more astute heads driving the company now.
It is all well and wise to cut product lines that overlap but continued pruning of available product tends to also trim exposure to varying clientele. It simply makes sense to re-do the Ranger in a form competitive, durable and modern. The other option just cedes another niche to other companies.

This post has been edited by Vaquero28: 16 May 2010 - 08:02 PM

[blksn8k2]

There are lots of good points made here both for and against a new, competetive Ranger. I would add one other comment and I have stated this in other Ranger related posts....even if it gets better mileage and can haul more people and cargo, not everyone wants the almighty F150 and the reason is simply because the fricking thing is HUGE. Give me a Dakota sized F100 with four doors and a six foot bed and I will be happy as a pig in....well, you know what. :stirpot:

[T'Cal]

For those of you who have owned and driven Rangers (not me), would you be opposed to a FWD/AWD replacement based on the Escape or new Explorer?

[RangerM]

I don't know how big the Escape's or Explorer's wheelbase is, but the Flex is about 118". My '93 Ranger Supercab is 125".

Either way, I'm not sure you'd have much of a bed, and imo, anything less than 6' is inadequate.

[cheri/ck]

Excuse me as I have only re-registered on this site again after feeling like I was run off for a few years - due to this same complaint. Does anyone understand that the Ranger has been a real truck for a long time? Ford made this little truck like no one other. They have had strong axles, relatively strong drivetrains and until recently limited slip, FX-4 options.

So, no - another SportTrac is not the answer. Many of us have a need for a small, capable truck. We have two 4X4 Rangers now - one is a farm truck that does everything from plowing snow to hauling firewood in difficult terrain and even though it is nearly 15 years old, it does anything else we ask. And, I might add without complaint and very few repairs. The other one is a lot newer and does the in-town shopping and sure is a pleasure to park in strip malls and wherever door dings are likely in the big trucks.

Do we have F-150's too? Yes - two of them, both 4X4 too. So, no - Ford - you won't necessarily lose your F-150 buyer. We'll be there. But, yes, you will lose your Ranger buyer. Not sure how we'll ever replace these good small trucks. Guess it will likely be a Nissan and I do dread going back there. Maybe some version of an old Jeep.

It will be a real shame if Ford gives up on the Ranger as a real truck in North America. And, by the way - yes the F-150 is too big now for normal people use. The 1997-2003 version was almost too big - now they are way too big. And, the mileage argument does me no good. Put a stronger engine in a smaller, lesser weight truck. I have not been that far out of college to understand physics.

If the F-150 can get 20+ mpg with the new engines, a new Ranger could probably get close to 30+mpg. That is one argument I will never understand.









quote name='T'Cal' date='18 May 2010 - 11:40 PM' timestamp='1274222433' post='615450']
For those of you who have owned and driven Rangers (not me), would you be opposed to a FWD/AWD replacement based on the Escape or new Explorer?
[/quote]

[akirby]

The challenge for Ford is how to offer a new Ranger that's cost effective. I believe the global Ranger was designed without the U.S. (pre-Mulally) and it sounds like it either can't be easily adapted for the U.S. or there simply aren't enough resources to do it right now.

I don't think Ford will abandon the Ranger. I just don't think they've figured out what to do with it yet.

[Mackintire]

akirby, on 19 May 2010 - 10:16 AM, said:

The challenge for Ford is how to offer a new Ranger that's cost effective. I believe the global Ranger was designed without the U.S. (pre-Mulally) and it sounds like it either can't be easily adapted for the U.S. or there simply aren't enough resources to do it right now.

I don't think Ford will abandon the Ranger. I just don't think they've figured out what to do with it yet.

BINGO


My sources tell me that the global ranger brought to the us would start at $17,700 without incentives. That's a 1.6 liter eco-boosted 2x4 long bed. Sure it gets 30+ MPG and its a true midsize.

A fully loaded unit with a 3.7 liter 4 wheel drive, 4 door quad cab loaded could top $34,000. Keep in mind that in addition to getting 26MPG unloaded and being capable of towing a MAX of 6,400lbs or a TON in the bed.

Keep in mind the global ranger's competition is the Hilux and the Amorok. The WV Amorok is smaller than the old F150 and is still considered a 1 ton truck.


So yes Ford would have to figure out if they could sell such a vehicle in the US.

This post has been edited by Mackintire: 19 May 2010 - 03:52 PM

[V8-X]

T'Cal, on 18 May 2010 - 11:40 PM, said:

For those of you who have owned and driven Rangers (not me), would you be opposed to a FWD/AWD replacement based on the Escape or new Explorer?

I have owned two ('85 & '99). Both were great trucks, run into the ground but would not die. I would most likely be in a Ranger now, but the family (wife, 3 kids and 2 dogs) wouldn't fit, so this is why I have the F150.

Either way if I were in the market, there is no way I'd purchase a FWD/AWD Ranger based on either the Escape or new Explorer.

[RangerM]

Mackintire, on 19 May 2010 - 02:22 PM, said:

A fully loaded unit with a 3.7 liter 4 wheel drive, 4 door quad cab loaded could top $34,000. Keep in mind that in addition to getting 26MPG unloaded and being capable of towing a MAX of 6,400lbs or a TON in the bed.

Keep in mind the global ranger's competition is the Hilux and the Amorok. The WV Amorok is smaller than the old F150 and is still considered a 1 ton truck.

What does a Ranger SuperCab 4x4 with all the bells and whistles go for now? The last time I was at the dealer, I know I saw several Rangers above $20K, but I don't remember how they were equipped.

[Mackintire]

RangerM, on 20 May 2010 - 07:00 AM, said:

What does a Ranger SuperCab 4x4 with all the bells and whistles go for now? The last time I was at the dealer, I know I saw several Rangers above $20K, but I don't remember how they were equipped.

The MSRP for a 2010 Ranger SuperCab 4x4 with everything is $28,925.

The invoice price is closer to $26,400 without incentives.


If the US gets the global ranger and you configured it Apples to Apples the adjusted price would MSRP for $29,800 with the EB 2.0 liter 230HP

Add the full Quad Cab, leather and a 3.7 liter and you'll be pushing $34k +

[V8-X]

Mackintire, on 20 May 2010 - 04:29 PM, said:

The MSRP for a 2010 Ranger SuperCab 4x4 with everything is $28,925.

The invoice price is closer to $26,400 without incentives.


If the US gets the global ranger and you configured it Apples to Apples the adjusted price would MSRP for $29,800 with the EB 2.0 liter 230HP

Add the full Quad Cab, leather and a 3.7 liter and you'll be pushing $34k +

The Explorer Sport Trac can reach into the $40K range now, so why would a Ranger at around $34K be any worse? Sure the ST isn't a big seller, at least around here anyways. But I can't see why a more capable truck with nearly similar equipment selling for a lower price would be a bad thing.

[RangerM]

Mackintire, on 20 May 2010 - 11:29 AM, said:

The MSRP for a 2010 Ranger SuperCab 4x4 with everything is $28,925.

The invoice price is closer to $26,400 without incentives.


If the US gets the global ranger and you configured it Apples to Apples the adjusted price would MSRP for $29,800 with the EB 2.0 liter 230HP

Add the full Quad Cab, leather and a 3.7 liter and you'll be pushing $34k +

Sorry if I'm asking too much, but in an effort to get an apples-to-apples comparison.....

What would a current F-150 optioned exactly the same way as the global Ranger (the $29,800 one, not the $34K one) cost? (NOTE: whether it be the V6 or base V8 I leave to your judgement)

This post has been edited by RangerM: 20 May 2010 - 11:55 AM

[V8-X]

RangerM, on 20 May 2010 - 05:55 PM, said:

Sorry if I'm asking too much, but in an effort to get an apples-to-apples comparison.....

What would a current F-150 optioned exactly the same way as the global Ranger (the $29,800 one, not the $34K one) cost? (NOTE: whether it be the V6 or base V8 I leave to your judgement)

Can't say for the 2010 models, but back in 2006 when I purchased my F150, I paid invoice which was just over $27K when MSRP was listed around $36K.

This post has been edited by V8-X: 20 May 2010 - 01:28 PM