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Guest Message by DevFuse

Photo
- - - - -

The New Ford Logo


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31 replies to this topic

#1 OFFLINE   Austin

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Posted 21 January 2010 - 08:22 AM

There's an interesting article in the NYT Wheels Blog on a Ford logo that was proposed to Henry Ford II by Paul Rand in the 60's.

Sure glad he didn't go for it....

Ford Logo from NYT Wheels







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#2 OFFLINE   ausrutherford

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Posted 21 January 2010 - 08:27 AM

Way way to 60s like. It wouldnt have lastest long.

#3 OFFLINE   NickF1011

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Posted 21 January 2010 - 08:47 AM

No sir. I don't like it.
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#4 OFFLINE   Ford Jellymoulds

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    Dislikes Junk Status C credit rated FWD Mondeo huge loss creater in UK.

Posted 21 January 2010 - 09:01 AM

Uncle Henry got it right first time enough said.

One thing that a lot of folk don't like here is V GM logo used on all grilles of most Vauxhall cars in the UK it looks a hotch botch mess that makes you cringe every time you see a Vauxhall coming towards you, thank God GM has started to remove it they have got rid off it on the new Astra which is more a larger copy of the Fiesta and might give the new Focus & Golf a few headaches in Europe, something it has never done in the past.
Posted Image

Edited by Ford Jellymoulds, 21 January 2010 - 09:07 AM.

Ford Apple moment in time when profits were huge

Creme de la creme


Mk 1 RWD Ford Escort RS a car that inspires the heart & soul


http://www.youtube.com/watch?v=AaMelv_Aj-M


1968 was a great year for Ford Mo Co 20,000,000 Millions AAA+ Escort car sales that followed off the back off its "Creme de la creme" reputation

Escorts 20,000,000 Millions sales numbers that have never been bettered by any other "F O R D" car

Ford Escort Worlds best selling car 7 times in a row

Mk1 Escort Fords Apple moment in time - AAA+ Apple shares $2 to $500 the way to go, produce products with heart & soul that inspires gets economic growth.


S&P Moody AAA+ rated profit generator Cortina 193,784 UK sales 16,148 a month as it faced the axe, those were the days my friend l thought they would never end as Mary Hopkins once sung, 193,784 RWD Cortina UK sales a year would never end.

20,428 FWD Mondeo's sales a year is as good as it gets these days or 1,702 a month in 2011.


Building same Junk status C rated heartless no soul Mondeo same constant boredom won't lead to growth in Europe, it will just create a constant depression.

Not in the UK top 10 Mondeo is dead in the UK according to the Daily Mail LINK. But alive on BON.

RWD BMW 3 Series made No6 in 2011 UK sales chart


Mondeo 2010

30,111 yearly sales, 2,500 average per month in 2010

27,704 diesel Mondeo 2010 sales

2,411 gasoline Mondeo 2010 sales

27,002 Mondeo sales in the low no profit making fleet dumping/Rental sales

(Nick says no profits markets, high depreciation & residuals),

3,109 Private retail Mundane Mondeo buyers



2012 FOE Big losses, GM Europe will report big huge losses the way to go - boring products & boring dull kinetic styling not giving us the products we want? Something thats small fun to drive RWD, a classic styled car a car that inspirers with soul, not never ever changing eternal boredom on 4 wheels.


Just 1 awesome RWD From Ford in Europe, will end Greeks bailouts, end lost AAA ratings, get folk buying cars again get the worlds economy movin again, put RWD fun rather than FWD monotony back on Europes roads , use classic car styling again, rather than appliance. make cars that are fun exciting & real blast to drive again

.

Make something just one RWD car worth buying getting out of bed in the morning to work for, aspire to own, something worth spending money on, rather than left out sitting on the sidelines doing absolutely nothing locked out of Ford of Europe's showrooms.


#5 OFFLINE   Edstock

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Posted 21 January 2010 - 09:55 AM

IMHO, that's ugly and awkward.

wing1small1.jpg

 


#6 OFFLINE   Ford Jellymoulds

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    Dislikes Junk Status C credit rated FWD Mondeo huge loss creater in UK.

Posted 21 January 2010 - 10:13 AM

Ford used to sell the Granada in the UK it was always a top 10 car for Ford, then they brought out the Scorpio it was a total non entity, anonymous, souless & very cold it looked like Ford had hit hard times and could not afford to put the Scorpio name on its flagship of the Ford range. Sales fell to an anonymous non almost zero overnight and it finished Fords flagship off for good. Clarkson & Top Gear have it on their top 10 list, and in a book of the worst cars ever made. If Ford had only added the word Scorpio to trunk off its flagship in Europe. Little details do matter, as what used to be a hard earned customer based jumped ship into Beamers and Mercs on mass at the time.
.
Posted Image

Edited by Ford Jellymoulds, 21 January 2010 - 10:26 AM.

Ford Apple moment in time when profits were huge

Creme de la creme


Mk 1 RWD Ford Escort RS a car that inspires the heart & soul


http://www.youtube.com/watch?v=AaMelv_Aj-M


1968 was a great year for Ford Mo Co 20,000,000 Millions AAA+ Escort car sales that followed off the back off its "Creme de la creme" reputation

Escorts 20,000,000 Millions sales numbers that have never been bettered by any other "F O R D" car

Ford Escort Worlds best selling car 7 times in a row

Mk1 Escort Fords Apple moment in time - AAA+ Apple shares $2 to $500 the way to go, produce products with heart & soul that inspires gets economic growth.


S&P Moody AAA+ rated profit generator Cortina 193,784 UK sales 16,148 a month as it faced the axe, those were the days my friend l thought they would never end as Mary Hopkins once sung, 193,784 RWD Cortina UK sales a year would never end.

20,428 FWD Mondeo's sales a year is as good as it gets these days or 1,702 a month in 2011.


Building same Junk status C rated heartless no soul Mondeo same constant boredom won't lead to growth in Europe, it will just create a constant depression.

Not in the UK top 10 Mondeo is dead in the UK according to the Daily Mail LINK. But alive on BON.

RWD BMW 3 Series made No6 in 2011 UK sales chart


Mondeo 2010

30,111 yearly sales, 2,500 average per month in 2010

27,704 diesel Mondeo 2010 sales

2,411 gasoline Mondeo 2010 sales

27,002 Mondeo sales in the low no profit making fleet dumping/Rental sales

(Nick says no profits markets, high depreciation & residuals),

3,109 Private retail Mundane Mondeo buyers



2012 FOE Big losses, GM Europe will report big huge losses the way to go - boring products & boring dull kinetic styling not giving us the products we want? Something thats small fun to drive RWD, a classic styled car a car that inspirers with soul, not never ever changing eternal boredom on 4 wheels.


Just 1 awesome RWD From Ford in Europe, will end Greeks bailouts, end lost AAA ratings, get folk buying cars again get the worlds economy movin again, put RWD fun rather than FWD monotony back on Europes roads , use classic car styling again, rather than appliance. make cars that are fun exciting & real blast to drive again

.

Make something just one RWD car worth buying getting out of bed in the morning to work for, aspire to own, something worth spending money on, rather than left out sitting on the sidelines doing absolutely nothing locked out of Ford of Europe's showrooms.


#7 OFFLINE   NickF1011

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Posted 21 January 2010 - 10:30 AM

Ford used to sell the Granada in the UK it was always a top 10 car for Ford, then they brought out the Scorpio it was a total non entity, anonymous, souless & very cold it looked like Ford had hit hard times and could not afford to put the Scorpio name on its flagship of the Ford range. Sales fell to an anonymous non almost zero overnight and it finished Fords flagship off for good. Clarkson & Top Gear have it on their top 10 list, and in a book of the worst cars ever made. If Ford had only added the word Scorpio to trunk off its flagship in Europe. Little details do matter, as what used to be a hard earned customer based jumped ship into Beamers and Mercs on mass at the time.


What does any of that have to do with this topic? Come on, FJ. At least try.
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1995 Saturn SL2
1994 Ford Explorer XLT 4x2
1993 Jeep Grand Cherokee Laredo 4x4
1993 Ford Taurus LX
1987 Ford Taurus GL
 
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#8 OFFLINE   Ford Jellymoulds

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    Dislikes Junk Status C credit rated FWD Mondeo huge loss creater in UK.

Posted 21 January 2010 - 10:45 AM

What does any of that have to do with this topic? Come on, FJ. At least try.


Seeing Ford struggle to build up the Granada brand in the UK over decades, it what was an almost perminent top 10 car in the UK sales charts all its life.

Then seeing it get destroyed its market overnight because Ford was to tight to add a S.C.O.R.P.I.O "logo" to the trunk of its flagship car. It was very painful to watch sales sink to almost ZERO overnight, and a range of car dissappear for good from Ford line-up for ever.

This is thread about logo's is it not Nick?

Ford Apple moment in time when profits were huge

Creme de la creme


Mk 1 RWD Ford Escort RS a car that inspires the heart & soul


http://www.youtube.com/watch?v=AaMelv_Aj-M


1968 was a great year for Ford Mo Co 20,000,000 Millions AAA+ Escort car sales that followed off the back off its "Creme de la creme" reputation

Escorts 20,000,000 Millions sales numbers that have never been bettered by any other "F O R D" car

Ford Escort Worlds best selling car 7 times in a row

Mk1 Escort Fords Apple moment in time - AAA+ Apple shares $2 to $500 the way to go, produce products with heart & soul that inspires gets economic growth.


S&P Moody AAA+ rated profit generator Cortina 193,784 UK sales 16,148 a month as it faced the axe, those were the days my friend l thought they would never end as Mary Hopkins once sung, 193,784 RWD Cortina UK sales a year would never end.

20,428 FWD Mondeo's sales a year is as good as it gets these days or 1,702 a month in 2011.


Building same Junk status C rated heartless no soul Mondeo same constant boredom won't lead to growth in Europe, it will just create a constant depression.

Not in the UK top 10 Mondeo is dead in the UK according to the Daily Mail LINK. But alive on BON.

RWD BMW 3 Series made No6 in 2011 UK sales chart


Mondeo 2010

30,111 yearly sales, 2,500 average per month in 2010

27,704 diesel Mondeo 2010 sales

2,411 gasoline Mondeo 2010 sales

27,002 Mondeo sales in the low no profit making fleet dumping/Rental sales

(Nick says no profits markets, high depreciation & residuals),

3,109 Private retail Mundane Mondeo buyers



2012 FOE Big losses, GM Europe will report big huge losses the way to go - boring products & boring dull kinetic styling not giving us the products we want? Something thats small fun to drive RWD, a classic styled car a car that inspirers with soul, not never ever changing eternal boredom on 4 wheels.


Just 1 awesome RWD From Ford in Europe, will end Greeks bailouts, end lost AAA ratings, get folk buying cars again get the worlds economy movin again, put RWD fun rather than FWD monotony back on Europes roads , use classic car styling again, rather than appliance. make cars that are fun exciting & real blast to drive again

.

Make something just one RWD car worth buying getting out of bed in the morning to work for, aspire to own, something worth spending money on, rather than left out sitting on the sidelines doing absolutely nothing locked out of Ford of Europe's showrooms.


#9 OFFLINE   PREMiERdrum

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Posted 21 January 2010 - 10:48 AM

As a fan of midcentury work, I like it, but not for contemporary use.
It looks like a drug store logo.

PREMiERdrum is an official Disney Travel Agent! Contact me here: http://www.facebook....ciergevacations

 

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#10 OFFLINE   NickF1011

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Posted 21 January 2010 - 10:49 AM

Seeing Ford struggle to build up the Granada brand in the UK over decades, it what was an almost perminent top 10 car in the UK sales charts all its life.

Then seeing it get destroyed its market overnight because Ford was to tight to add a S.C.O.R.P.I.O "logo" to the trunk of its flagship car. It was very painful to watch sales sink to almost ZERO overnight, and a range of car dissappear for good from Ford line-up for ever.

This is thread about logo's is it not Nick?


It's specifically about a tested and not used Ford logo, not a Scorpio badge. And frankly, I think the problems with the Scorpio were far greater than the lack of a badge on the trunk lid.

Back to the TOPIC, that logo sort of reminds me of:

Posted Image
Current Rides:
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1997 Ford SVT Mustang Cobra

Previous Rides:
2004 Mazda 6s
1995 Saturn SL2
1994 Ford Explorer XLT 4x2
1993 Jeep Grand Cherokee Laredo 4x4
1993 Ford Taurus LX
1987 Ford Taurus GL
 
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#11 OFFLINE   Ron W.

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Posted 21 January 2010 - 10:50 AM

Way way to 60s like. It wouldnt have lastest long.



Wonder if drugs were involved when that was designed, it's ugly.
Working in automotive since 1973, Ford from June of 1992 to October 2006

EX-Ford dealership employee

#12 OFFLINE   Ford Jellymoulds

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    Dislikes Junk Status C credit rated FWD Mondeo huge loss creater in UK.

Posted 21 January 2010 - 11:05 AM

It's specifically about a tested and not used Ford logo, not a Scorpio badge. And frankly, I think the problems with the Scorpio were far greater than the lack of a badge on the trunk lid.

Back to the TOPIC, that logo sort of reminds me of:

Posted Image



Most folk here thought it was a good car mechanically, but it looked like it had been designed by by a halfwit the most common joke here was the dimwits on Fords production line forgot to fit the badge the quality control at Ford must be shit whats the rest of the car like.

It's a bit like building a house with no number or name on it. I like the ANO on the registration licence plate very fitting.

Posted Image

Edited by Ford Jellymoulds, 21 January 2010 - 11:08 AM.

Ford Apple moment in time when profits were huge

Creme de la creme


Mk 1 RWD Ford Escort RS a car that inspires the heart & soul


http://www.youtube.com/watch?v=AaMelv_Aj-M


1968 was a great year for Ford Mo Co 20,000,000 Millions AAA+ Escort car sales that followed off the back off its "Creme de la creme" reputation

Escorts 20,000,000 Millions sales numbers that have never been bettered by any other "F O R D" car

Ford Escort Worlds best selling car 7 times in a row

Mk1 Escort Fords Apple moment in time - AAA+ Apple shares $2 to $500 the way to go, produce products with heart & soul that inspires gets economic growth.


S&P Moody AAA+ rated profit generator Cortina 193,784 UK sales 16,148 a month as it faced the axe, those were the days my friend l thought they would never end as Mary Hopkins once sung, 193,784 RWD Cortina UK sales a year would never end.

20,428 FWD Mondeo's sales a year is as good as it gets these days or 1,702 a month in 2011.


Building same Junk status C rated heartless no soul Mondeo same constant boredom won't lead to growth in Europe, it will just create a constant depression.

Not in the UK top 10 Mondeo is dead in the UK according to the Daily Mail LINK. But alive on BON.

RWD BMW 3 Series made No6 in 2011 UK sales chart


Mondeo 2010

30,111 yearly sales, 2,500 average per month in 2010

27,704 diesel Mondeo 2010 sales

2,411 gasoline Mondeo 2010 sales

27,002 Mondeo sales in the low no profit making fleet dumping/Rental sales

(Nick says no profits markets, high depreciation & residuals),

3,109 Private retail Mundane Mondeo buyers



2012 FOE Big losses, GM Europe will report big huge losses the way to go - boring products & boring dull kinetic styling not giving us the products we want? Something thats small fun to drive RWD, a classic styled car a car that inspirers with soul, not never ever changing eternal boredom on 4 wheels.


Just 1 awesome RWD From Ford in Europe, will end Greeks bailouts, end lost AAA ratings, get folk buying cars again get the worlds economy movin again, put RWD fun rather than FWD monotony back on Europes roads , use classic car styling again, rather than appliance. make cars that are fun exciting & real blast to drive again

.

Make something just one RWD car worth buying getting out of bed in the morning to work for, aspire to own, something worth spending money on, rather than left out sitting on the sidelines doing absolutely nothing locked out of Ford of Europe's showrooms.


#13 OFFLINE   papilgee4evaeva

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Posted 21 January 2010 - 11:08 AM

Ew @ that old logo. Somehow it reminds me of all of the now-antiquated-looking Pepsi logos.

And :slug: @ FJ for chasing bunny trails.

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#14 OFFLINE   Ford Jellymoulds

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  • Interests:Likes - Classic triple AAA rated RWD F-Series the APPLE type Fords huge profit generator & Classic RWD Stangs & Aussie Falcons - Made in the USA, Old Skool British RWD Classic Fords Fords, with RWD drivetrain first choice used by all the Quality Automakers.

    Dislikes Junk Status C credit rated FWD Mondeo huge loss creater in UK.

Posted 21 January 2010 - 11:16 AM

Ew @ that old logo. Somehow it reminds me of all of the now-antiquated-looking Pepsi logos.

And Posted Image @ FJ for chasing bunny trails.


Can't say l found it funny bunny at the time, wiping out a whole range from Fords line up it was big massive disaster here for Ford.

Hero to Zero sales ain't funny bunny.

Posted Image

Ford Apple moment in time when profits were huge

Creme de la creme


Mk 1 RWD Ford Escort RS a car that inspires the heart & soul


http://www.youtube.com/watch?v=AaMelv_Aj-M


1968 was a great year for Ford Mo Co 20,000,000 Millions AAA+ Escort car sales that followed off the back off its "Creme de la creme" reputation

Escorts 20,000,000 Millions sales numbers that have never been bettered by any other "F O R D" car

Ford Escort Worlds best selling car 7 times in a row

Mk1 Escort Fords Apple moment in time - AAA+ Apple shares $2 to $500 the way to go, produce products with heart & soul that inspires gets economic growth.


S&P Moody AAA+ rated profit generator Cortina 193,784 UK sales 16,148 a month as it faced the axe, those were the days my friend l thought they would never end as Mary Hopkins once sung, 193,784 RWD Cortina UK sales a year would never end.

20,428 FWD Mondeo's sales a year is as good as it gets these days or 1,702 a month in 2011.


Building same Junk status C rated heartless no soul Mondeo same constant boredom won't lead to growth in Europe, it will just create a constant depression.

Not in the UK top 10 Mondeo is dead in the UK according to the Daily Mail LINK. But alive on BON.

RWD BMW 3 Series made No6 in 2011 UK sales chart


Mondeo 2010

30,111 yearly sales, 2,500 average per month in 2010

27,704 diesel Mondeo 2010 sales

2,411 gasoline Mondeo 2010 sales

27,002 Mondeo sales in the low no profit making fleet dumping/Rental sales

(Nick says no profits markets, high depreciation & residuals),

3,109 Private retail Mundane Mondeo buyers



2012 FOE Big losses, GM Europe will report big huge losses the way to go - boring products & boring dull kinetic styling not giving us the products we want? Something thats small fun to drive RWD, a classic styled car a car that inspirers with soul, not never ever changing eternal boredom on 4 wheels.


Just 1 awesome RWD From Ford in Europe, will end Greeks bailouts, end lost AAA ratings, get folk buying cars again get the worlds economy movin again, put RWD fun rather than FWD monotony back on Europes roads , use classic car styling again, rather than appliance. make cars that are fun exciting & real blast to drive again

.

Make something just one RWD car worth buying getting out of bed in the morning to work for, aspire to own, something worth spending money on, rather than left out sitting on the sidelines doing absolutely nothing locked out of Ford of Europe's showrooms.


#15 OFFLINE   NickF1011

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Posted 21 January 2010 - 11:27 AM

Do you have to repost that ugly picture every time?
Current Rides:
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#16 OFFLINE   RichardJensen

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Posted 21 January 2010 - 11:33 AM

I've seen this logo before, and my opinion is now what it was then:

It's a great logo.










If Ford was in the paper clip business.

photo-thumb-15254.jpg


#17 OFFLINE   BORG

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Posted 21 January 2010 - 11:37 AM

I have to say it's a clever logo design, it's still identifiably Ford.

The current Ford logo iseems infalable, very few are that precious and long-lived.

#18 OFFLINE   blksn8k2

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Posted 21 January 2010 - 12:49 PM

When I first read the title of this topic I expecting to see something more current, like USA-1. :shades:
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#19 OFFLINE   JLaudioF150

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Posted 21 January 2010 - 01:57 PM

I've seen this logo before, and my opinion is now what it was then:

It's a great logo.










If Ford was in the paper clip business.



As someone mentioned - it's waay too 60s. Oddly, it kinda reminds me of the 60s Gene Deitch-era Tom and Jerry cartoons.

Glad they stuck to the original.

Edited by JLaudioF150, 21 January 2010 - 02:41 PM.

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#20 OFFLINE   RichardJensen

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Posted 21 January 2010 - 02:35 PM

Saul Bass did better logos than Paul Rand, IMO.

Of course, some of Saul's logos were very similar to each other... Roundish with lines through it? Can do!

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