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GM's five big product bets


Paul Selby

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1. GM's big trucks will succeed

 

2. Saturn will thrive with a bigger lineup

 

3. New crossovers will be big sellers

 

4. GM can fix -- not kill -- its damaged brands

 

5. GM can kick its addiction to incentives and embrace value pricing

 

 

Think it's safe to cross #5 off the success list. I don't see #2 or 4 working.

 

http://www.autoweek.com/news.cms?newsId=103672

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1. GM's big trucks will succeed

 

2. Saturn will thrive with a bigger lineup

 

3. New crossovers will be big sellers

 

4. GM can fix -- not kill -- its damaged brands

 

5. GM can kick its addiction to incentives and embrace value pricing

Think it's safe to cross #5 off the success list. I don't see #2 or 4 working.

 

http://www.autoweek.com/news.cms?newsId=103672

 

GM isn't still addicted to incentives?

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Value pricing would work, if they would simply stick to it. I'm not sure how much more each individual brand would hemorrage if they stuck to the 'Value Pricing' philosophy vs. offering rebates and incentives..........but that appears to be water that none of the Big 2.5 want to tread.

 

Now if they offered cars at a decent price, with a fairly robust warranty I think the rebate crap would be less of a crutch.

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Value pricing would work, if they would simply stick to it. I'm not sure how much more each individual brand would hemorrage if they stuck to the 'Value Pricing' philosophy vs. offering rebates and incentives..........but that appears to be water that none of the Big 2.5 want to tread.

 

Now if they offered cars at a decent price, with a fairly robust warranty I think the rebate crap would be less of a crutch.

 

 

I agree, it would have been a long painful road to make value pricing work. They have buyers conditioned to wait for the next big deal. When it comes to the 2.5, barring the hot vehicles, decent price or not, people want rebates/gimmicks before they will buy.

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1. GM's big trucks will succeed

 

Yep, they understand who buys their trucks and why. GM pickups aren't Fords, and aren't meant to be- appeal to a different crowd. They own the big SUV market- or at least what's left of it.

 

2. Saturn will thrive with a bigger lineup

 

Or get destroyed- juries still out on that one.

 

3. New crossovers will be big sellers

 

Equinox has been successful, Cadillac SRX holding it's own, but lives in the shadow of the Escalade.

 

4. GM can fix -- not kill -- its damaged brands

 

We'll see.

 

5. GM can kick its addiction to incentives and embrace value pricing

 

Be nice if they did- Ford too, for that matter. I don't see it either.

 

Think it's safe to cross #5 off the success list. I don't see #2 or 4 working.

 

http://www.autoweek.com/news.cms?newsId=103672

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Gm will continue to lose as long as they keep putting out ugly vehicles! :P

Cobalt-BLAH

Malibu-Larger Cobalt-BLAH

Impala-Larger Malibu-Blah(SS.....fast but BLAH)

 

Pontiac has the same probs with the smal-medium and large syndrome (G6-Grand Prix-GTO) BLAHx3.

 

The Colorado? UGH!

 

If it don't cost 35-40k and up they put the engineers' sons-in-law in charge of design and crap ensues.

 

Remember the ASSTEK? The ugliest vehicle ever conceived and GM refused to pull it or make it look normal.

They have had the attitude over the years that we will buy what ever they build and damn well like it!

Now , here comes Nissan and Toyota and to some extent Dodge with cool looking vehicles that have cool features. Who wants a Malibu (Box with wheels) or a 500 (Another box with wheels) when they can drive a Charger or a Murano or Maxima or a Titan or a New Tundra TRD 4x4?

 

HEY DETROIT!!! Give us something at least a hint of personality!?!?!?

 

That my story and Im stikin to it. :rolleyes:

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